Bachelor-Distance Learning Betriebswirtschaftslehre und Customer Experience Management*
*Translated: Business Administration and Customer Experience Management. Only available in German
Improving your customers’ experience is the best business strategy there is. Find out how in your online bachelor’s programme Business Administration and Customer Experience Management
Start your online study programme Business Administration and Customer Experience Management today
Meet your customers where they are: digitisation makes it possible. And it needs experts like you to translate knowledge from data about customer behaviour into action. Experts who tell stories that appeal to consumers. Who make a company successful not by selling products, but by fulfilling dreams.
Your online study programme in Business Administration and Customer Experience Management teaches you the necessary basics to develop your company’s strategy around the needs of your target group. As a Customer Success or Customer Journey Manager, you make use of your knowledge and can grow to be a Chief Experience Officer.
Study flexible
Learn innovatively
State-recognised
Your study programme summed up
Study programme & degree
B.A., 180 ECTS credits
Language: de
Full-time or part-time, 100% flexible
Application & starting date
Start from today, Online application, no application deadline
Study duration & extension
Locations
Study fees
Recognition & Approval
Do you still have questions?
Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.
We support you. Right from the start.
Together we will find the best solution for your career path.
+49 (0) 30 31198810
Why IU is the best choice
Shape your studies your way
Plan your study routine however you like. You decide whether you prefer to study at night or during the day, at the library or in a cafe. You can even choose the start of your studies flexibly.
Easily organise your study routine
On your online campus, you're always up to speed. Here you organise your entire studies and find everything in one place – from digital scripts to an overview of your grades.
Deepen your knowledge individually
Deepen your knowledge interactively and suited to your learning style. With multimedia tools such as our AI study assistant, live sessions and learning sprints, you prepare better for your exams.
Take exams flexibly
Do you feel confident in the practice exam? Then sit your exam 24/7 online or at a location of your choice. In some courses, the final exam may be a workbook or portfolio.
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You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.
Awards, accreditations and certifications
