STUDY THE EVENT MANAGEMENT OF THE FUTURE.
Do you like perfectly staged live events? Are you fascinated by the symbiosis of live communication and digital transformation? Then become an event manager:in a new generation that easily conceives, plans and carries out hybrid events. For business events that make a lasting impression - and create a high brand experience. As a Bachelor of Event Management (B.A.), you are equipped with the complete interdisciplinary and intersectoral knowledge. The focus is on trend topics such as sustainability management, digitalisation of events and crisis management.
Your future main tasks as an event manager include the conception, planning and implementation of events of all kinds. Including communication, budget responsibility and evaluation. Especially for business events, MICE events (Meeting, Incentive, Congress, Exhibition) - on a national and international level. Your intercultural and ethical skills will be trained accordingly. What do you need to be a successful event manager? In any case, a sound scientific and practical education in business administration and economics. With the most modern management methods, which have been specially adapted to the event industry, so that you can later directly take on specialist and management tasks.
Are you interested in tourism and hospitality in addition to the event industry? This is also included in your bachelor's degree in event management. Not enough yet? Then specialise further. A wealth of marketing and management topics are available here to strengthen your management competencies, leadership skills and soft skills. Team projects such as design thinking and digital transformation, as well as in-depth study of foreign languages, round off your event management studies.
Information on accreditation and state approval can be found on the sub-page of the degree program.
Do you want to know more?
In our free and non-binding information material you will find out everything about:
- Content of your studies
- Admission and application
- Prices in detail
Why you should study at IU
- SALARY INCREASE up to 20%
- By studying at IU International University, you can expect up to 20% more salary in your future career.
- MORE RESPONSIBILITY IN THE JOBS OF THE FUTURE
- The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
- OPTIMAL PROMOTION AND CAREER OPPORTUNITIES
- Start out in the professional world without compromises - no problem with a degree from us.
Event Manager (m/f/d)
As an event manager, you are responsible for the planning, organisation and implementation of all kinds of events. You take care of the smooth running in all phases. From on-site security requirements to logistical details. You stage large brand experiences in the B2B or B2C sector. But small webinars and congresses can also be your day-to-day business. Depending on the size of the company or event agency.
Event Project Manager (m/f/d)
As a project manager, you are primarily responsible for the organisation and execution of exciting event projects. These are often projects that recur again and again. For example, special trade fairs, congresses or customer events. For this reason, as an event project manager you are usually employed by larger companies or trade fair organisers. In addition to planning, you will also be required to manage the practical implementation and budget planning. This includes later evaluation of the event.
Sales Manager in the event sector (m/f/d)
Your main task? The marketing of events. You acquire customers, sponsors and advertising partners and conduct the corresponding contract negotiations. At the same time, you coordinate all deadlines and ensure that the budget is adhered to. As a sales manager, you definitely need a certain sales skill and must be practised in dealing with customers. Then you can take off - as a Sales Manager:in for all types of events.
- Project Management
- Business Events
- Planning and development of events
- Intercultural Management
- International Event Management
- Service Management
Our bachelor's degree programs are generally free admission programs. Precondition, in any case, is at least a university entrance qualification in the form of:
- A General qualification diploma or vocational technical diploma
- An entrance qualification for studies at universities of applied sciences
- A master craftsman's diploma
- Or advanced further training
- Or at least two years of vocational training plus at least three years of professional experience.
For detailed information and advice about possible exceptions, please refer to the corresponding subpage of the respective bachelor's degree program.
Have you already completed a vocational training, have you been working professionally for several years or have you been able to successfully complete your studies? Perfect! This is because you can then have certain prior credits and academic achievements specifically recognized to shorten your study time and reduce your tuition fees.
You can find out which of your previous degrees, certificates or professional experience and skills can be credited to you on the websites of the individual course of study or directly from the student advisor for the location you are interested in.
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The study that adapts to your life
For maximum freedom - study 100% flexible
You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.
Are you busy at work, do you have a family, want to travel or take care of other projects while you study? Go for it!
You can expect a variety of innovative tools for every type of learner, e.g. our smart IU Learn app, digital scripts, interactive books and learning videos. You can take your exams online 24/7.
Depending on your personal or professional situation, you are free to decide whether to take one course after the other or several in parallel.
If you need more time than planned, you can simply take a semester off or extend your studies by up to 12 months – completely free of charge!
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