Bachelor Eventmanagement (B.A.)

Make events your business. With your event management degree, you will create lasting experiences in live communication. 

Distance learning

Language : German

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Do you like perfectly staged live events? Are you fascinated by the symbiosis of live communication and digital transformation? Then become an event manager:in a new generation that easily conceives, plans and carries out hybrid events. For business events that make a lasting impression - and create a high brand experience. As a Bachelor of Event Management (B.A.), you are equipped with the complete interdisciplinary and intersectoral knowledge. The focus is on trend topics such as sustainability management, digitalisation of events and crisis management. 

Your future main tasks as an event manager include the conception, planning and implementation of events of all kinds. Including communication, budget responsibility and evaluation. Especially for business events, MICE events (Meeting, Incentive, Congress, Exhibition) - on a national and international level. Your intercultural and ethical skills will be trained accordingly. What do you need to be a successful event manager? In any case, a sound scientific and practical education in business administration and economics. With the most modern management methods, which have been specially adapted to the event industry, so that you can later directly take on specialist and management tasks. 

Are you interested in tourism and hospitality in addition to the event industry? This is also included in your bachelor's degree in event management. Not enough yet? Then specialise further. A wealth of marketing and management topics are available here to strengthen your management competencies, leadership skills and soft skills. Team projects such as design thinking and digital transformation, as well as in-depth study of foreign languages, round off your event management studies. 

Information on accreditation and state approval can be found on the sub-page of the degree program.

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Why you should study at IU

By studying at IU International University, you can expect up to 20% more salary in your future career.
The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
Start out in the professional world without compromises - no problem with a degree from us.


Sport, culture, business, tourism - as a graduate of the Event Management B.A. programme, many doors are open to you. Especially after the pandemic, innovative ideas and forms of live communication are emerging that require new qualifications. This is where you come into play. For example as: 

Event Manager (m/f/d)

As an event manager, you are responsible for the planning, organisation and implementation of all kinds of events. You take care of the smooth running in all phases. From on-site security requirements to logistical details. You stage large brand experiences in the B2B or B2C sector. But small webinars and congresses can also be your day-to-day business. Depending on the size of the company or event agency.  

Event Project Manager (m/f/d)

As a project manager, you are primarily responsible for the organisation and execution of exciting event projects. These are often projects that recur again and again. For example, special trade fairs, congresses or customer events. For this reason, as an event project manager you are usually employed by larger companies or trade fair organisers. In addition to planning, you will also be required to manage the practical implementation and budget planning. This includes later evaluation of the event.  

Sales Manager in the event sector (m/f/d)

Your main task? The marketing of events. You acquire customers, sponsors and advertising partners and conduct the corresponding contract negotiations. At the same time, you coordinate all deadlines and ensure that the budget is adhered to. As a sales manager, you definitely need a certain sales skill and must be practised in dealing with customers. Then you can take off - as a Sales Manager:in for all types of events. 

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Distance learning

For maximum flexibility and maximum success - study 100% online 

Complete your online studies in a completely self-determined way – whenever, wherever and however you want! You will benefit from innovative learning tools and direct exchange with professors, fellow students and coaches via a variety of networking platforms.

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