dual studies
Bachelor Marketingmanagement

This specialisation gives you an overview of the most important sales channels and their requirements and teaches you how to design sales organisations. After completing this course, you will know which factors determine successful sales and how key figures are an important tool for controlling. 

After completing this specialisation, you will be able to classify online marketing in the marketing mix and understand online marketing as a strategic tool for customer acquisition and retention. You know how to generate traffic with search engines and convert it into sales. You master the possibilities of controlling online measures and acquire knowledge of social media and mobile marketing. You will round off your know-how with website and project management skills.

Digitalisation offers companies the opportunity to increase turnover and profits. Digital marketing and e-commerce play a central role in this. However, digitalisation can also become a risk for companies. For example, if technology trends are recognised too late. 
 
In this specialisation, you will learn how to quickly and accurately assess the potential of technical innovations and implement them in your day-to-day business.

As this is a business degree programme, mathematics is of course also part of some lectures such as Business Mathematics or Finance & Investment, so a good basic understanding of mathematics is beneficial. However, the main focus of the degree programme is of course marketing.

Openness, assertiveness and strong communication skills are especially important in sales - spelling, creativity and an affinity for technology are particularly important in online marketing, especially for copywriting and blogging.

Of course, it is always helpful if you make your interest in the subject clear and already deepen your previous knowledge independently. This can be done, for example, by taking part in workshops, courses of the Google Future Workshop or other courses, by programming your own website, watching YouTube tutorials on the topic of marketing, expanding your social media profile or acquiring special software skills (Adobe Photoshop, Premiere Pro, etc.). In addition, practical experience, in the context of internships and part-time jobs in the field of (online) marketing, or a completed commercial apprenticeship is beneficial.

Some of the tasks you can expect in the Sales & Distribution department are as follows: 
 
Creation of statistics 
Implementation of cooperations and partner programmes 
Conception of E-Commerce solutions and product presentations on the web 
Customer acquisition in the B2B or B2C area 
Customer care (preparation of offers, drafting of contracts, etc.) 
Competitor research and analysis 
Design of information material, flyers etc. 
Possibly organisation of events, customer events, trade fair appearances 
Controlling of the measures implemented through statistics and analyses 
Evaluation of market studies 
Creation of business cases and profitability calculations 
In the area of online marketing, you will have the following tasks, among others: 
 
Editorial design and updating of the website 
Search engine optimisation; search engine marketing (SEO, SEA) 
Writing blog articles, social media support and community management 
Planning and implementation of online marketing campaigns (social media, email, etc.) 
Researching relevant marketing and communication channels 
Drafting campaign and press texts and presentations 
Tracking trends in online marketing 
Supervision of own marketing projects 
Supporting the development, planning and implementation of marketing campaigns 
Development of marketing concepts, concepts for customer retention and/or new customer acquisition 
Developing concepts for E-Commerce solutions and product presentations on the web.

Attendance is compulsory for lectures and seminars. This is recorded via corresponding attendance lists.