dual studies
Bachelor Marketingmanagement

Duales Studium Marketingmanagement

That's your benefit

NO NUMERUS CLAUSUS
We prefer to get to know you in person.
15.000+ practice partners
Together with us you will find the right company.
PRIVATE STUDY FOR 0 €
Your practice partner pays your tuition fees.

YOUR DUAL STUDY PROGRAM MARKETING MANAGEMENT (B.A.)

How do you inspire customers for a product? How do you bind them to a brand in the long term? That's exactly what you will learn in the dual degree programme Marketing Management! Among other things, you will deal with exciting topics such as digital business models, CRM, market research and current marketing trends. After your dual degree programme, many career options will be open to you - for example, in the marketing department of a company, at publishing houses or in media and PR agencies. 

These are the skills you'll need

Analytical ability

creativity

communication skill

teamwork

Cultural interest

Social competence

Your personal contact

Dual studies

Study advisor

FACT CHECK: YOUR DUAL STUDY PROGRAM MARKETING MANAGEMENT

Summary

  • Studienorte
    Aachen, Augsburg, Berlin, Bielefeld, Bochum, Bonn, Braunschweig, Bremen, Chemnitz*, Cologne, Dortmund, Dresden, Duisburg, Düsseldorf, Erfurt, Essen, Frankfurt am Main, Freiburg, Fulda (virtuell), Gera (virtuell), Halle (virtuell), Hamburg, Hanover, Heidelberg (virtuell), Karlsruhe, Kassel, Kiel, Koblenz (virtuell), Leipzig, Lübeck, Lüneburg (virtuell), Magdeburg, Mainz, Mannheim, Munich, Münster, Nuremberg, Osnabrück (virtuell), Potsdam, Regensburg, Rostock, Saarbrücken (virtuell), Schwerin (virtuell), Siegen (virtuell), Stralsund (virtuell), Stuttgart, Trier (virtuell), Tübingen (virtuell), Ulm, Virtual Campus, Wuppertal, Würzburg

    Start of studies at the campus is possible from October 2023: Bonn, Chemnitz*, Kiel, Magdeburg, Potsdam, Rostock, Würzburg

    *Subject to state recognition of the degree programs and approval of the Chemnitz site by the Free State of Saxony. We expect the approvals of the ministries at the latest at the start of the studies. So far, all programs of IU International University have been successfully accredited and approved on time.

  • START AND DURATION OF STUDIES

    This degree program is available to start 4x per year.

    Start:
    January 1
    April 1
    July 1
    October 1st
    You can apply up to 1 month before the start of the program.

    Duration:
    7 semesters

  • Deepening
    • Sales & Distribution
    • Online-Marketing
    • Digital Business


  • DEGREE, ACCREDITATION AND RECOGNITION
    •    Bachelor of Art
    • System Accredited.
    • IU is state-recognized and system-accredited by FIBAA. All degree programs are individually accredited and thus bear the seal of the Accreditation Council.

    Subject to state recognition: Aachen, Bochum, Bonn, Chemnitz, Fulda, Gera, Halle, Heidelberg, Kassel, Kiel, Koblenz, Lüneburg, Magdeburg, Mönchengladbach, Osnabrück, Potsdam, Ravensburg, Regensburg, Rostock, Saarbrücken, Schwerin, Siegen, Stralsund, Trier, Tübingen, Wuppertal, Würzburg

Start your studies at IU

Content

WHAT AWAITS YOU IN THE DUAL STUDY PROGRAM MARKETING MANAGEMENT

In the Marketing Management dual degree programme, you will deal with marketing goals and strategies to achieve these goals. You will also learn how to align your measures with the requirements of a target group and deal with the various communication and sales channels.   

  • You will learn about the importance of consumer behaviour for marketing decisions.  
  • You will become familiar with the methods of the marketing mix and apply them.  
  • You will deal with the challenges of international and intercultural marketing. 
download Modulhandbook

YOUR IMMERSION - YOUR THING

Sales & Distribution, Online Marketing or Digital Business: In the 5th semester, you choose one of three specialization options - and can thus prepare yourself even more specifically for your dream job.

Study fees

Tuition fees? YOU CAN SAVE YOURSELF!

Your practice partner will cover your tuition fees. Depending on the company, you may even receive additional remuneration.
Private, state-recognised University of Applied Sciences
Highest quality teaching
Personal support

Admission

Admission requirements

We make it possible: At IU International University you can start your desired study program - without NC, state-recognised, with or without a general A-level!

Process of application

Next Step: Your application, very simple in 4 steps

Apply Online

Apply via our form in just a few steps: Simply enter your degree programme and personal data.

Optionally, you can upload documents such as your CV or your last school report. After your application, you will receive the access data to our application portal by email.

We get to know each other

In the application portal, you will go through all the other steps for your dual study programme, such as the IU counselling interview. Optionally, you can inform yourself at the IU information event about topics such as our university, study programmes, admission requirements, time models, financing options or the search for a practice partner.

Your practice partner

Which practice partners are there and how do I find the right company for me?

We won't leave you alone in your search, but will support you in your application to a practice partner from our network or to the company of your choice. To do this, you will regularly exchange information with your student advisor.

Start your studies

As soon as the contracts are signed and we have all the documents for your enrolment, your future at our university begins: Benefit from learning in small groups, lecturers with practical experience, a high quality of teaching - and start your personal success story with us!
Start your studies at IU

Career

DUAL STUDY MARKETING MANAGEMENT: YOUR CAREER PROSPECTS

Marketing is not only omnipresent but also constantly changing. This makes a career in this professional field exciting and very diverse - especially in online marketing. After graduating, you can start your career at advertising, media and PR agencies. Marketing specialists are also in demand in nationally and internationally active companies in every sector as well as in management consultancies. For instance, you can work as an...

a selection of our practice partners

STUDY DUAL - IT'S WORTH IT!

In our video you will learn how the dual study program at IU works and why it gives you a clear advantage. Because at IU you have:

  • Small learning groups & individual support
  •  Modern degree programs with great career opportunities
  • Varied teaching formats with a lot of practical relevance
  • A personal atmosphere at all study locations
  • Lecturers who come directly from practice

And at the end of your studies, you'll have a state-recognized bachelor's degree and plenty of work experience.

FREQUENTLY ASKED QUESTIONS ABOUT THE BACHELOR MARKETINGMANAGEMENT

We have compiled the most important questions and answers for you here. If you still have questions, our student advisory service will be happy to help you.

Start your studies at IU

Events

Events on Campus

Get to know us personally, ask your questions and find out everything you need to know about the dual study programme at IU - at our events on campus:
  • IU Info Events
  • IU Meet Your Campus
  • IU Open Student Advisory Service
  • Further IU events

Online Events

Are you interested in a particular subject area? In our online events we inform you about our degree programes in thme areas of:
  • Business & Management
  • Tourism & Gastronomy
  • Health & Social Services

Request free information

You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

what you get for free

Info material

  • Contents of the courses
  • Career perspectives
  • Info about financing

We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Awards, accreditations and certifications