Dual Studies BACHELOR MARKETINGMANAGEMENT
YOUR DUAL STUDY PROGRAM MARKETING MANAGEMENT (B.A.)
How do you inspire customers for a product? How do you bind them to a brand in the long term? That's exactly what you will learn in the dual degree programme Marketing Management! Among other things, you will deal with exciting topics such as digital business models, CRM, market research and current marketing trends. After your dual degree programme, many career options will be open to you - for example, in the marketing department of a company, at publishing houses or in media and PR agencies.
THAT'S YOUR BENEFIT
NO NUMERUS CLAUSUS
We prefer to get to know you in person.
15.000+ PRACTICE PARTNERS
Together with us you will find the right company.
PRIVATE STUDY FOR 0 €
Your practice partner pays your tuition fees.
FACT CHECK: YOUR DUAL STUDY PROGRAMME
STUDY LOCATIONS
Würzburg, Wuppertal, Virtueller Campus, Ulm, Stuttgart, Rostock, Regensburg, Potsdam, Nürnberg, Münster, München, Mannheim, Mainz, Magdeburg, Lübeck, Leipzig, Köln, Kiel, Kassel, Karlsruhe, Hannover, Hamburg, Freiburg, Frankfurt am Main, Essen, Erfurt, Düsseldorf, Duisburg, Dresden, Dortmund, Chemnitz, Bremen, Braunschweig, Bonn, Bochum, Bielefeld, Berlin, Augsburg, Aachen Available on the following campuses from 01.10.2023 Würzburg, Rostock, Potsdam, Magdeburg, Kiel, Chemnitz, Bonn
START AND DURATION OF STUDIES
For this degree programme it is possible to start 4 times a year. Start: 01.07.2023 nicht an allen Studienorten 01.10.2023 01.01.2024 01.04.2024 01.07.2024 01.10.2024 You can apply up to 1 month before the start of your studies. Duration: 7 semesters
DEGREE, ACCREDITATION AND RECOGNITION
Degree: B.A.
System Accredited.
IU is state-recognized and system-accredited by FIBAA. All degree programs are individually accredited and thus bear the seal of the Accreditation Council. Subject to state recognition: Würzburg, Rostock, Potsdam, Magdeburg, Kiel, Chemnitz, Bonn
WHAT AWAITS YOU IN THE DUAL STUDY PROGRAM MARKETING MANAGEMENT
In the Marketing Management dual degree programme, you will deal with marketing goals and strategies to achieve these goals. You will also learn how to align your measures with the requirements of a target group and deal with the various communication and sales channels.
You will learn about the importance of consumer behaviour for marketing decisions.
You will become familiar with the methods of the marketing mix and apply them.
You will deal with the challenges of international and intercultural marketing.
Your personal contact
Our free student advisory service will gladly help you find your optimal study programme.
Study advisor
Dual Studies
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*Availability: Mon - Fri from 8am - 7pm
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DUAL STUDY MARKETING MANAGEMENT: YOUR CAREER PROSPECTS
Marketing is not only omnipresent but also constantly changing. This makes a career in this professional field exciting and very diverse - especially in online marketing. After graduating, you can start your career at advertising, media and PR agencies. Marketing specialists are also in demand in nationally and internationally active companies in every sector as well as in management consultancies. For instance, you can work as an...
ONLINE MARKETING MANAGER
SALES MANAGER
BRAND MANAGER
Some of our practice partners
TUITION FEES? YOU CAN SAVE THEM!
0€
Private, state-recognised University
Highest quality teaching
Personal support
Admission requirements
We make it possible: At IU International University you can start your desired study program - without NC, state-recognised, with or without a general A-level!
WHAT YOUR DUAL STUDY PROGRAM IN MARKETING MANAGEMENT OFFERS YOU
Marketing is all about merchandising and selling products. In our video, a student and his practice partner tell you what advantages the dual degree programme in Marketing Management offers you:
You combine theory at IU with the practice phase in a company.
You acquire both business knowledge and creative skills in marketing management.
Various specialisations give you the opportunity to specialise and deepen your knowledge.
With your degree, you can, for example, develop marketing concepts for products or services or use the advertising budget in a profit-oriented way.
FREQUENTLY ASKED QUESTIONS ABOUT THE BACHELOR MARKETINGMANAGEMENT
We have compiled the most important questions and answers for you here. If you still have questions, our student advisory service will be happy to help you.
Request free information
You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.
Beliebte Studiengänge
Awards, accreditations and certifications
