Dual Studies BACHELOR MARKETINGMANAGEMENT

YOUR DUAL STUDY PROGRAM MARKETING MANAGEMENT (B.A.)

How do you inspire customers for a product? How do you bind them to a brand in the long term? That's exactly what you will learn in the dual degree programme Marketing Management! Among other things, you will deal with exciting topics such as digital business models, CRM, market research and current marketing trends. After your dual degree programme, many career options will be open to you - for example, in the marketing department of a company, at publishing houses or in media and PR agencies. 

THAT'S YOUR BENEFIT

NO NUMERUS CLAUSUS

We prefer to get to know you in person.

15.000+ PRACTICE PARTNERS

Together with us you will find the right company.

PRIVATE STUDY FOR 0 €

Your practice partner pays your tuition fees.

FACT CHECK: YOUR DUAL STUDY PROGRAMME

STUDY LOCATIONS

Würzburg, Wuppertal, Virtueller Campus, Ulm, Stuttgart, Rostock, Regensburg, Potsdam, Nürnberg, Münster, München, Mannheim, Mainz, Magdeburg, Lübeck, Leipzig, Köln, Kiel, Kassel, Karlsruhe, Hannover, Hamburg, Freiburg, Frankfurt am Main, Essen, Erfurt, Düsseldorf, Duisburg, Dresden, Dortmund, Chemnitz, Bremen, Braunschweig, Bonn, Bochum, Bielefeld, Berlin, Augsburg, Aachen

Available on the following campuses from 01.10.2023 Würzburg, Rostock, Potsdam, Magdeburg, Kiel, Chemnitz, Bonn

START AND DURATION OF STUDIES

For this degree programme it is possible to start 4 times a year. Start: 01.07.2023 nicht an allen Studienorten 01.10.2023 01.01.2024 01.04.2024 01.07.2024 01.10.2024 You can apply up to 1 month before the start of your studies. Duration: 7 semesters

DEGREE, ACCREDITATION AND RECOGNITION

Degree: B.A. System Accredited. IU is state-recognized and system-accredited by FIBAA. All degree programs are individually accredited and thus bear the seal of the Accreditation Council.

Subject to state recognition: Würzburg, Rostock, Potsdam, Magdeburg, Kiel, Chemnitz, Bonn

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WHAT AWAITS YOU IN THE DUAL STUDY PROGRAM MARKETING MANAGEMENT

In the Marketing Management dual degree programme, you will deal with marketing goals and strategies to achieve these goals. You will also learn how to align your measures with the requirements of a target group and deal with the various communication and sales channels.   

  • You will learn about the importance of consumer behaviour for marketing decisions.  

  • You will become familiar with the methods of the marketing mix and apply them.  

  • You will deal with the challenges of international and intercultural marketing. 

Your personal contact

Our free student advisory service will gladly help you find your optimal study programme.  

Study advisor
Dual Studies

DUAL STUDY MARKETING MANAGEMENT: YOUR CAREER PROSPECTS

Marketing is not only omnipresent but also constantly changing. This makes a career in this professional field exciting and very diverse - especially in online marketing. After graduating, you can start your career at advertising, media and PR agencies. Marketing specialists are also in demand in nationally and internationally active companies in every sector as well as in management consultancies. For instance, you can work as an...

Zwei Frauen arbeiten in Büro am Laptop

ONLINE MARKETING MANAGER

Frau sitzt in Café an Smartphone

SALES MANAGER

Team Besprechung in Büro

BRAND MANAGER

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Some of our practice partners

PanasonicTelekomAWOCheck 24dpdMontel One

TUITION FEES? YOU CAN SAVE THEM!

Full time
Duration 42 months
Your practice partner will cover your tuition fees. Depending on the company, you may even receive additional remuneration.

0€

Private, state-recognised University

Highest quality teaching

Personal support

Admission requirements

We make it possible: At IU International University you can start your desired study program - without NC, state-recognised, with or without a general A-level!

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WHAT YOUR DUAL STUDY PROGRAM IN MARKETING MANAGEMENT OFFERS YOU

Marketing is all about merchandising and selling products. In our video, a student and his practice partner tell you what advantages the dual degree programme in Marketing Management offers you:

  • You combine theory at IU with the practice phase in a company.

  • You acquire both business knowledge and creative skills in marketing management.

  • Various specialisations give you the opportunity to specialise and deepen your knowledge.

  •  With your degree, you can, for example, develop marketing concepts for products or services or use the advertising budget in a profit-oriented way.

FREQUENTLY ASKED QUESTIONS ABOUT THE BACHELOR MARKETINGMANAGEMENT

We have compiled the most important questions and answers for you here. If you still have questions, our student advisory service will be happy to help you.

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You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

Awards, accreditations and certifications

Staatlich Anerkannte HochschuleZFU