dual studies
Bachelor Marketingmanagement
That's your benefit
- NO NUMERUS CLAUSUS
- We prefer to get to know you in person.
- 15.000+ practice partners
- Together with us you will find the right company.
- PRIVATE STUDY FOR 0 €
- Your practice partner pays your tuition fees.
YOUR DUAL STUDY PROGRAM MARKETING MANAGEMENT (B.A.)
How do you inspire customers for a product? How do you bind them to a brand in the long term? That's exactly what you will learn in the dual degree programme Marketing Management! Among other things, you will deal with exciting topics such as digital business models, CRM, market research and current marketing trends. After your dual degree programme, many career options will be open to you - for example, in the marketing department of a company, at publishing houses or in media and PR agencies.
These are the skills you'll need
Analytical ability
creativity
communication skill
teamwork
Cultural interest
Social competence
Your personal contact
Study advisor
- 080060016167 *Availability: Mon - Fri from 8 am - 8 pm and Sat from 9 am - 5 pm
- Send WhatsApp
- Write an E-Mail
- Live chat
FACT CHECK: YOUR DUAL STUDY PROGRAM MARKETING MANAGEMENT
Summary
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Studienorte
Aachen, Augsburg, Berlin, Bielefeld, Bochum, Bonn, Braunschweig, Bremen, Chemnitz*, Cologne, Dortmund, Dresden, Duisburg, Düsseldorf, Erfurt, Essen, Frankfurt am Main, Freiburg, Fulda (virtuell), Gera (virtuell), Halle (virtuell), Hamburg, Hanover, Heidelberg (virtuell), Karlsruhe, Kassel, Kiel, Koblenz (virtuell), Leipzig, Lübeck, Lüneburg (virtuell), Magdeburg, Mainz, Mannheim, Munich, Münster, Nuremberg, Osnabrück (virtuell), Potsdam, Regensburg, Rostock, Saarbrücken (virtuell), Schwerin (virtuell), Siegen (virtuell), Stralsund (virtuell), Stuttgart, Trier (virtuell), Tübingen (virtuell), Ulm, Virtual Campus, Wuppertal, Würzburg
Start of studies at the campus is possible from October 2023: Bonn, Chemnitz*, Kiel, Magdeburg, Potsdam, Rostock, Würzburg
*Subject to state recognition of the degree programs and approval of the Chemnitz site by the Free State of Saxony. We expect the approvals of the ministries at the latest at the start of the studies. So far, all programs of IU International University have been successfully accredited and approved on time.
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START AND DURATION OF STUDIES
This degree program is available to start 4x per year.
Start:
January 1
April 1
July 1
October 1st
You can apply up to 1 month before the start of the program.
Duration:
7 semesters -
Deepening
- Sales & Distribution
- Online-Marketing
- Digital Business
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DEGREE, ACCREDITATION AND RECOGNITION
- Bachelor of Art
- System Accredited.
- IU is state-recognized and system-accredited by FIBAA. All degree programs are individually accredited and thus bear the seal of the Accreditation Council.
Subject to state recognition: Aachen, Bochum, Bonn, Chemnitz, Fulda, Gera, Halle, Heidelberg, Kassel, Kiel, Koblenz, Lüneburg, Magdeburg, Mönchengladbach, Osnabrück, Potsdam, Ravensburg, Regensburg, Rostock, Saarbrücken, Schwerin, Siegen, Stralsund, Trier, Tübingen, Wuppertal, Würzburg
Content
WHAT AWAITS YOU IN THE DUAL STUDY PROGRAM MARKETING MANAGEMENT
In the Marketing Management dual degree programme, you will deal with marketing goals and strategies to achieve these goals. You will also learn how to align your measures with the requirements of a target group and deal with the various communication and sales channels.
- You will learn about the importance of consumer behaviour for marketing decisions.
- You will become familiar with the methods of the marketing mix and apply them.
- You will deal with the challenges of international and intercultural marketing.
YOUR IMMERSION - YOUR THING
Sales & Distribution, Online Marketing or Digital Business: In the 5th semester, you choose one of three specialization options - and can thus prepare yourself even more specifically for your dream job.
Study fees
Tuition fees? YOU CAN SAVE YOURSELF!
Admission
Admission requirements
Process of application
Next Step: Your application, very simple in 4 steps
Career
DUAL STUDY MARKETING MANAGEMENT: YOUR CAREER PROSPECTS
Marketing is not only omnipresent but also constantly changing. This makes a career in this professional field exciting and very diverse - especially in online marketing. After graduating, you can start your career at advertising, media and PR agencies. Marketing specialists are also in demand in nationally and internationally active companies in every sector as well as in management consultancies. For instance, you can work as an...
a selection of our practice partners

STUDY DUAL - IT'S WORTH IT!
In our video you will learn how the dual study program at IU works and why it gives you a clear advantage. Because at IU you have:
- Small learning groups & individual support
- Modern degree programs with great career opportunities
- Varied teaching formats with a lot of practical relevance
- A personal atmosphere at all study locations
- Lecturers who come directly from practice
And at the end of your studies, you'll have a state-recognized bachelor's degree and plenty of work experience.
FREQUENTLY ASKED QUESTIONS ABOUT THE BACHELOR MARKETINGMANAGEMENT
We have compiled the most important questions and answers for you here. If you still have questions, our student advisory service will be happy to help you.
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