myStudies
Bachelor Marketing
MADE FOR ME:
MADE FOR ME:
You not only want to study with maximum flexibility, but also save with our discount? Then sign up for myStudium by 02.04.2023 and get a free iPad and a 1,444€ discount!
You not only want to study with maximum flexibility, but also save with our discount? Then sign up for myStudium by 02.04.2023 and get a free iPad and a 1,444€ discount!
That's your benefit
- TOP-LEVEL QUALITY
- IU is a state-recognised and accredited private university. The recognition confirms the high quality of both the study programmes and the teaching.
- study the way you want
- Simply decide for yourself whether you want to study on campus or virtually. And benefit from a structured curriculum at the same time.
- LECTURERS FROM THE PROFESSIONAL WORLD
- Our lecturers have many years of practical experience and can therefore convey their knowledge to you in a particularly practical way.
myStudies Marketing
Do you want a job that plays a decisive role in shaping the success of companies, products and markets? Then get the necessary comprehensive expertise with your bachelor's degree in Marketing at IU. Because developing effective marketing strategies requires a broad range of knowledge that goes far beyond the four Ps (product, price, place, promotion). As a marketing expert, you have to understand markets, recognise trends and analyse customer needs. And you also have to enter the digital world with confidence so that you can later work as a manager and marketing expert in a wide range of industries.
Your personal contact
myStudies
- +49 (0) 30 31193789 *Available Monday - Friday 8am - 8pm, Saturday 9am - 5pm
- Schedule a free call-back
- Send WhatsApp
- Write an E-Mail
- Live chat
Your myStudies in brief
Summary
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Degree, Duration & Admission
Bachelor of Arts (B.A.), 180 ECTS
Study duration: 6 Semester
A-levels (Technical Diploma), Subject-specific higher education entrance qualification or possible without A-levels.
Please find further information under Admission.
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Study Concept & Examinations
Regular courses at the location or on the virtual campus. In addition, digital self-study to prepare for attendance phases. Exams can be taken at your location or flexibly online.
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Courses
2-3 days per week in the attendance phase. Practical work with your fellow students under the guidance of experienced lecturers. Days and times vary depending on location/semester.
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Study Locations
Berlin, Cologne, Düsseldorf, Frankfurt am Main, Hamburg, Virtual Campus
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Accrediation
Study program is state-approved
180 ECTS - German
AR-Siegel, ZFU 158414
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Suition Fees
390€ per month (plus 699€ graduation fee at the end of the program). All your learning and teaching material is already included in the fees.
Content
Contents in the myStudies Programme Marketing
In the Marketing myStudies programme, in addition to the basics of business administration, you will learn analytical and creative skills. You will learn everything about classic and modern marketing tools, and how to use them in a targeted manner.
In addition, you will acquire interdisciplinary know-how and essential key competencies.
Our Bachelor's degree programme is modular. This means that you study different subject areas, which are divided into so-called "modules". Within these modules, there is usually an introductory course and an in-depth course that systematically prepare you for the completion of the module. Within the modules, you receive ECTS points (European Credit Transfer System) for each successful completion, which are a record of your achievements. These ECTS points are internationally comparable and of course, internationally recognised.
Take a look at the module handbook and our exemplary study plan now!
Admission
Admission requirements
Career
YOUR CAREER OPPORTUNITIES. FUTURE-ORIENTED.
Your studies in Marketing are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills.
Recognition
RECOGNITION OF PRIOR ACHIEVEMENTS
Do you have training or further education, work experience or have you already studied? Then have your professional or student achievements recognised for myStudium! What's in it for you?
- Shorten your study time: Skip individual modules or entire semesters!
- Save on tuition fees: You save 30 euros for every ECTS point recognised.
Before you apply for myStudium, we will be happy to check without obligation whether and to what extent we can take your previous achievements into account. Simply contact your personal student advisory!
Process of application
Next Step: Your application, very simple in 4 steps
Apply Online
Sign The Contract
Get Ready
Start your myStudies
This is why myStudium is worthwhile
In our video, you will learn what awaits you in myStudium and what advantages you will benefit from at the IU:
- You learn in a particularly practical way in small study groups.
- During your studies, you will be supported by study advisors and study coaches.
- You decide whether you study on site or on the virtual campus.
- You receive discounts on services, subscriptions or branded articles from our partners.
- We work with you to find the best solutions for financing your myStudium.
Note: Our videos are only available in German as of now.
Frequently asked questions about the Bachelor Marketing
We have compiled the most important questions and answers for you here. If you still have questions, our student advisory service will be happy to help you.
Request free information
what you get for free
Info material
- Contents of the courses
- Career perspectives
- Info about financing
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Awards, accreditations and certifications
