RETHINKING THE FUTURE.
Master Digital Innovation and
Intrapreneurship (M.A.)

Not only are you well-versed in business topics, but you are also interested in innovation-driven business models? You have an understanding of the dynamics and interconnectedness of various markets and know how to draw on your profound management knowledge? Then deepen your know-how with the Master’s programme Digital Innovation Intrapreneurship. Today, companies thrive on constantly thinking in new ways. No matter whether start-up or multinational corporation, the spirit of innovation always has to be a few steps ahead. This study programme focuses on a scientifically well-founded and at the same time practice-oriented education in the field of innovation and entrepreneurship and will challenge you to take on responsibility in a variety of tasks and projects in corporate innovation management. 

With the knowledge you have acquired with your undergraduate degree and practical work experience, the basis for your successful Master’s degree is already in place. Digital Innovation Intrapreneurship begins where it is necessary to further develop entrepreneurial potential and use it in an economically efficient way to reach the innovation goals that a company is striving for. The macro- and microeconomic relevance of innovation and entrepreneurship will be introduced at the beginning with the two modules Innovation and Entrepreneurial Ecosystems as well as Entre- and Intrapreneurship. You will then be able to delve deeper into the subject matter with the modules Digital Business Models, Disruptive Innovation or Hybrid Project Management in Digital Transformation. Specialisation is possible in four areas: Management, Financial and Leadership Management, Technical Foundations or Market-related Foundations of Innovation Projects. You will also be able to specialise in technical aspects according to your interests and needs with optional modules such as Artificial Intelligence, Data Science, Analytical Software and Frameworks or IT Architecture Management. If you prefer to focus on business administration, you will be able to choose between optional modules such as Performance Measurement, International Consumer Behaviour or Advanced Corporate Finance.