TWICE AS GOOD.
Master Innovation & Entrepreneurship (M.A.)

Your ideas and thought-provoking impulses are just waiting to be presented to the world? You are strong in concepts that create added value for customers and strive to implement your entrepreneurial mindset in innovation projects? Your master's degree in Innovation and Entrepreneurship gives you the skills to realise your own business ideas and take on responsibility in various areas of corporate innovation management. 

Successful economic growth is built on different components. Today it is more important than ever to understand entrepreneurial processes in the light of digitisation and digital transformation and to provide innovative impulses. With creativity and passion, it is possible to go off the beaten track and develop your own ways to increase the competitiveness of companies in a constantly changing world. 

The combination of entrepreneurship and intrapreneurship in your master's degree provides the optimal foundation for entrepreneurial action. Modules such as business model design, digital business models, design thinking, lean start-up and agile project management enable you to develop business models and acquire management know-how. 

For your specialisation, you can choose between the tech track and the biz track. The latter includes modules such as advanced corporate finance, performance measurement, international consumer behaviour, global brand management, leadership and change management. In the tech track, modules such as artificial intelligence, data science, analytical software and frameworks and data utilisation are waiting to expand your expertise. The special aspect of this master's degree is the combination of traditional and digital business model development. Practical experience is not neglected either: Students have the opportunity to develop their own business idea in the start-up lab.