CREATIVITY AND LEADERSHIP RESPONSIBILITY. YOUR JOB OFFERS BOTH.
Are you a creative person who likes to develop new strategies and understanding successful trends? If this is your case, the master programme in marketing management is precisely the right start for you. Learn to understand your target groups and develop suitable strategies for national and international sales campaigns. When it comes to arranging social media marketing as well as corporate branding, you’re always creatively up to date.
The master programme in marketing management at IU University grants you access to all the important creative and economic skills. In just two semesters, you’ll become a qualified marketing specialist in demand. Whether it’s about marketing, sales, strategy, or developing online presences – you’ll have access to a world full of possibilities. Get started, wherever you want and with who you want: As a marketing manager, you’ll be positioned in a vital role and you’ll ensure any company long-lasting success.
Do you want to know more?
In our free and non-binding information material you will find out everything about:
- Content of your studies
- Admission and application
- Prices in detail
Why you should study at IU
- SALARY INCREASE up to 20%
- By studying at IU International University, you can expect up to 20% more salary in your future career.
- MORE RESPONSIBILITY IN THE JOBS OF THE FUTURE
- The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
- OPTIMAL PROMOTION AND CAREER OPPORTUNITIES
- Start out in the professional world without compromises - no problem with a degree from us.
As a company’s communications manager, you are responsible for ensuring that internal and external communication runs smoothly and increases the brand's presence. Your tasks include the conception and implementation of PR strategies, management consulting, coaching, and the execution of campaigns. Confident handling of crises and extreme situations as well as change management should not be a problem for you.
As a brand manager, it is your job to strategically develop, position, and coordinate a company's brand or image. The aim is to develop a brand so that it has a high recognition value and stands out from other competitors. Your job includes cross-product strategy planning using effective external communication. As a brand manager, you will design innovative, cross-channel media campaigns that will be implemented, analysed, and optimised nationally and internationally.
As a marketing manager, you are responsible for the development, planning, and implementation of a company’s marketing strategies. You continuously manage and monitor all marketing activities and the achievement of the defined marketing goals. Through your strategic activities, you help shape the company and therefore have a high level of responsibility.
- International Marketing
- International Customer Behavior
- Applied Marketing Research
- Online and Social Media Marketing
- Digital Business Models
- Global Branding
Generally, a completed undergraduate degree with a subject-related focus in the respective IU Master's program is a requirement for admission. The first undergraduate degree must have been successfully completed at a state or state-recognized college/university and with a final grade of at least "satisfactory". If the first degree does not include a subject-related focus, admission to the program can also be granted if the student has completed a related professional activity.
For English language degree courses, a proof (TOEFL, IELTS, Duolingo, Cambridge or equivalent proof, e.g. through the free IU English course.) of sufficient English language skills is required.
For more detailed information and remarks about possible exceptions, please refer to the corresponding subpage of the respective course.
A completed undergraduate degree with a specific thematic focus in the selected master's degree program. Alternatively, also professional activities with corresponding backgrounds can be accredited in individual cases. A degree from a state or state-recognized college/university with a final grade of at least "Satisfactory". Accreditation of knowledge and skills acquired outside of the university sector is generally possible. University entrance qualification as a foreign student applicant.
The study that adapts to your life
Request information on the type of study that is best for you.
For maximum flexibility and maximum success - study 100% online
- Ideal for graduating with maximum flexibility: study when, where and how you want.
- 100% online study - no compulsory attendance and optionally full or part-time
- Take exams online or locally if you wish
- Maximum support from tutors, professors and study coaches
Popular degree programs
Project management - the perfect preparation for new working time models, more varied tasks in the working sphere and agile working in dispersed teams.
With your Master’s degree in Online Marketing, you will become a marketeer and a driving force behind the digital transformation.
What we have to offer
- study programmes to choose from, tailored to your needs
- companies educate with us as practice partners
- locations or study online worldwide
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You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.