MY MARKET, MY STRATEGY, MY SUCCESS.
Master Marketingmanagement (M.A.)

Become a communications specialist with a master programme in marketing management.

Distance learning

Language : German

Positive Rothaarige Frau studiert Online-Kurs, spricht mit Freund in anwendung, nutzt Kopfhörer, genießt Videokonferenz von Lieblings-Blogger, surft im Internet. Positive Rothaarige Frau studiert Online-Kurs, spricht mit Freund in anwendung, nutzt Kopfhörer, genießt Videokonferenz von Lieblings-Blogger, surft im Internet.
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CREATIVITY AND LEADERSHIP RESPONSIBILITY. WITH YOUR MARKETING MANAGEMENT STUDIES.

Are you a creative person who likes to develop new strategies and understanding successful trends? If this is your case, the master programme in marketing management is precisely the right start for you. Learn to understand your target groups and develop suitable strategies for national and international sales campaigns. When it comes to arranging social media marketing as well as corporate branding, you’re always creatively up to date.  

The master programme in marketing management at IU University grants you access to all the important creative and economic skills. In just two semesters, you’ll become a qualified marketing specialist in demand. Whether it’s about marketing, sales, strategy, or developing online presences – you’ll have access to a world full of possibilities. Get started, wherever you want and with who you want: As a marketing manager, you’ll be positioned in a vital role and you’ll ensure any company long-lasting success. 

Information on accreditation and state approval can be found on the sub-page of the degree program.

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In our free and non-binding information material you will find out everything about:

  • Content of your studies
  • Admission and application
  • Prices in detail
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Why you should study at IU

SALARY INCREASE up to 20%
By studying at IU International University, you can expect up to 20% more salary in your future career.
MORE RESPONSIBILITY IN THE JOBS OF THE FUTURE
The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
OPTIMAL PROMOTION AND CAREER OPPORTUNITIES
Start out in the professional world without compromises - no problem with a degree from us.

MAKE IT YOUR OWN WAY. FOR YOUR CAREER.

Creative marketing is the key to national and international success. Your creativity and your know-how will make you indispensable.  

Communication Manager

As a company’s communications manager, you are responsible for ensuring that internal and external communication runs smoothly and increases the brand's presence. Your tasks include the conception and implementation of PR strategies, management consulting, coaching, and the execution of campaigns. Confident handling of crises and extreme situations as well as change management should not be a problem for you.

Brand Manager

As a brand manager, it is your job to strategically develop, position, and coordinate a company's brand or image. The aim is to develop a brand so that it has a high recognition value and stands out from other competitors. Your job includes cross-product strategy planning using effective external communication. As a brand manager, you will design innovative, cross-channel media campaigns that will be implemented, analysed, and optimised nationally and internationally.

Marketing Manager

As a marketing manager, you are responsible for the development, planning, and implementation of a company’s marketing strategies. You continuously manage and monitor all marketing activities and the achievement of the defined marketing goals. Through your strategic activities, you help shape the company and therefore have a high level of responsibility.  

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The study that adapts to your life

Choose your form of study and kickstart your future now.

Distance learning

For maximum flexibility and maximum success - study 100% online 

Complete your online studies in a completely self-determined way – whenever, wherever and however you want! You will benefit from innovative learning tools and direct exchange with professors, fellow students and coaches via a variety of networking platforms.

What we have to offer

150+

study programmes to choose from, tailored to your needs

10.000+

companies educate with us as practice partners

28

locations or study online worldwide

Save 1.444€ by 3rd February

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You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

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