Bachelor Marketing
Private studies
Marketing - helps to better understand markets, identify customer needs and break through commercial thinking patterns.
myStudies
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Save 1.444€ & get a free iPad!
Save 1.444€ & get a free iPad!
Sign up for myStudium by 30 June. Then you can not only enjoy the summer while studying, but also benefit from our discount!
Sign up for myStudium by 30 June. Then you can not only enjoy the summer while studying, but also benefit from our discount!
myStudies Marketing
Do you want a job that plays a decisive role in shaping the success of companies, products and markets? Then get the necessary comprehensive expertise with your bachelor's degree in Marketing at IU. Because developing effective marketing strategies requires a broad range of knowledge that goes far beyond the four Ps (product, price, place, promotion). As a marketing expert, you have to understand markets, recognise trends and analyse customer needs. And you also have to enter the digital world with confidence so that you can later work as a manager and marketing expert in a wide range of industries.
Do you want to know more?
In our free and non-binding information material you will find out everything about:
- Content of your studies
- Admission and application
- Prices in detail
Why you should study at IU
- TOP-LEVEL QUALITY
- IU is a state-recognised and accredited private university. The recognition confirms the high quality of both the study programmes and the teaching.
- study the way you want
- Simply decide for yourself whether you want to study on campus or virtually. And benefit from a structured curriculum at the same time.
- LECTURERS FROM THE PROFESSIONAL WORLD
- Our lecturers have many years of practical experience and can therefore convey their knowledge to you in a particularly practical way.
Summary
Your myStudies in brief
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Degree and duration
Bachelor of Arts (B.A.), 180 ECTS
Duration of study: 6 semesters
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Study concept
Regular courses at the location or on the virtual campus. In addition, digital self-study to prepare for attendance phases.
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Courses
2-3 days per week in the attendance phase. Practical work with your fellow students under the guidance of experienced lecturers. Days and times vary depending on location/semester.
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Study locations
Study start in April, June and October in Hamburg, Berlin (only from April 22 on) and Cologne. From October 2022 on also in Dusseldorf* and Frankfurt*. Location-independent study possible at the virtual campus.
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Accrediation
State-approved studies: AR seal, ZFU 1100219
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Tuition fees
369€ per month (plus 699€ graduation fee at the end of the program).
All your learning and teaching material is already included in the fees. -
Admission
A-levels(Technical Diploma), Subject-specific higher education entrance qualification or possible without A-levels.
Please find further information under Admission.
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Examinations
Exams can be taken at your location or flexibly online.
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Please note
*Subject to approval by the Thuringian Ministry of Economy, Science and Digital Society. We expect the Ministry's approval no later than the start of the studies. So far, the approval has always been on time."
Our study formats
Study on-campus
- Two to three weekly in-person sessions during the day
- Personal exchange with lecturers and fellow students
- Pleasant learning areas with regular events
virtual campus
- Two to three weekly lectures on virtual lecture hall
- Exchange with lecturers and fellow students from all over Germany via group video chat
- Studies possible from anywhere
Content
Contents in the myStudies Programme Marketing
In the Marketing myStudies programme, in addition to the basics of business administration, you will learn analytical and creative skills. You will learn everything about classic and modern marketing tools, and how to use them in a targeted manner.
In addition, you will acquire interdisciplinary know-how and essential key competencies.
Our Bachelor's degree programme is modular. This means that you study different subject areas, which are divided into so-called "modules". Within these modules, there is usually an introductory course and an in-depth course that systematically prepare you for the completion of the module. Within the modules, you receive ECTS points (European Credit Transfer System) for each successful completion, which are a record of your achievements. These ECTS points are internationally comparable and of course, internationally recognised.
Take a look at the module handbook and our exemplary study plan now!
Study fees
your costs and services
Recognition of prior achievements
If you have completed an apprenticeship, further training, subject-specific work experience or have completed a previous degree, you have the option to get these credits recognized. With the recognition of your prior achievements, you do not only save valuable time, but also cash - a whole 30 euros for each recognized ECTS point. But what exactly does "recognition" mean? Basically, a distinction is made between "recognition" and "credit": academic achievements that you have completed at another university can be "recognized". Credits that you have acquired outside the university system can be "credited". For the sake of simplicity, we use the generalized term "recognition".
Admission
Admission requirements
Request free information
what you get for free
Info material
- Contents of the courses
- Career perspectives
- Info about financing
Awards, accreditations and certifications
