Bachelor Marketing
Private studies

Marketing - helps to better understand markets, identify customer needs and break through commercial thinking patterns.


Language: German


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myStudies Marketing

Do you want a job that plays a decisive role in shaping the success of companies, products and markets? Then get the necessary comprehensive expertise with your bachelor's degree in Marketing at IU. Because developing effective marketing strategies requires a broad range of knowledge that goes far beyond the four Ps (product, price, place, promotion). As a marketing expert, you have to understand markets, recognise trends and analyse customer needs. And you also have to enter the digital world with confidence so that you can later work as a manager and marketing expert in a wide range of industries.

Do you want to know more?

In our free and non-binding information material you will find out everything about:

  • Content of your studies
  • Admission and application
  • Prices in detail
Request info material now

Why you should study at IU

IU is a state-recognised and accredited private university. The recognition confirms the high quality of both the study programmes and the teaching.
study the way you want
Simply decide for yourself whether you want to study on campus or virtually. And benefit from a structured curriculum at the same time.
Our lecturers have many years of practical experience and can therefore convey their knowledge to you in a particularly practical way.


Your myStudies in brief

  • Degree and duration

    Bachelor of Arts (B.A.), 180 ECTS

    Duration of study: 6 semesters

  • Study concept

    Regular courses at the location or on the virtual campus. In addition, digital self-study to prepare for attendance phases.

  • Courses

    2-3 days per week in the attendance phase. Practical work with your fellow students under the guidance of experienced lecturers. Days and times vary depending on location/semester.

  • Study locations

    Study start in April, June and October in Hamburg, Berlin (only from April 22 on) and Cologne. From October 2022 on also in Dusseldorf* and Frankfurt*. Location-independent study possible at the virtual campus.

  • Accrediation

    State-approved studies: AR seal, ZFU 1100219

  • Tuition fees

    369€ per month (plus 699€ graduation fee at the end of the program).
    All your learning and teaching material is already included in the fees.

  • Admission

    A-levels(Technical Diploma), Subject-specific higher education entrance qualification or possible without A-levels.

    Please find further information under Admission.

  • Examinations

    Exams can be taken at your location or flexibly online.

  • Please note

    *Subject to approval by the Thuringian Ministry of Economy, Science and Digital Society. We expect the Ministry's approval no later than the start of the studies. So far, the approval has always been on time."

Our study formats

Study on-campus

  • Two to three weekly in-person sessions during the day
  • Personal exchange with lecturers and fellow students
  • Pleasant learning areas with regular events

virtual campus

  • Two to three weekly lectures on virtual lecture hall
  • Exchange with lecturers and fellow students from all over Germany via group video chat
  • Studies possible from anywhere


Contents in the myStudies Programme Marketing

In the Marketing myStudies programme, in addition to the basics of business administration, you will learn analytical and creative skills. You will learn everything about classic and modern marketing tools, and how to use them in a targeted manner. 

In addition, you will acquire interdisciplinary know-how and essential key competencies. 

Our Bachelor's degree programme is modular. This means that you study different subject areas, which are divided into so-called "modules". Within these modules, there is usually an introductory course and an in-depth course that systematically prepare you for the completion of the module. Within the modules, you receive ECTS points (European Credit Transfer System) for each successful completion, which are a record of your achievements. These ECTS points are internationally comparable and of course, internationally recognised. 

Take a look at the module handbook and our exemplary study plan now! 

Convinced? Enrol now
and get a free 4-week trial.

Study fees

your costs and services

Recognition of prior achievements

If you have completed an apprenticeship, further training, subject-specific work experience or have completed a previous degree, you have the option to get these credits recognized. With the recognition of your prior achievements, you do not only save valuable time, but also cash - a whole 30 euros for each recognized ECTS point. But what exactly does "recognition" mean? Basically, a distinction is made between "recognition" and "credit": academic achievements that you have completed at another university can be "recognized". Credits that you have acquired outside the university system can be "credited". For the sake of simplicity, we use the generalized term "recognition".


Admission requirements

We make it possible: At IU International University you can start your desired study program - without NC, state-recognised, with or without a general A-level!
Enrol online in only 3 minutes
and start your studies now.

Request free information

You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

what you get for free

Info material

  • Contents of the courses
  • Career perspectives
  • Info about financing

We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Awards, accreditations and certifications