IU and German tourism association cooperate


Educational partnership for the promotion and qualification of professionals in tourism

  • Special conditions for DTV members for tourism study programmes at IU.
  • Measures to increase the attractiveness of tourism career paths in Germany.

Erfurt, 21 November 2022. On the occasion of the German Tourism Day in Mainz, the German Tourism Association (DTV) and IU International University of Applied Sciences (IU) sealed a joint educational partnership for the promotion of young talent and the qualification of specialists in the tourism industry.

With more than 100,000 students, IU is Germany's largest university. At the same time, it is one of the most popular German universities in the field of tourism with almost 2,500 students in tourism study programmes. Together with partners such as TUI, ACCOR, ADINA or Leonardo Hotels, IU trains young professionals in dual and part-time study models for the industry. Small and medium-sized hotels, travel agencies - and tour operators, event organisers or tourism management organisations, such as Thüringer Tourismus GmbH, Münsterland e.V or the city of Worms also find and develop skilled workers with IU in the practice-oriented model.

Making tourism careers more attractive

The new cooperation between the DTV and IU offers all direct and indirect members of the DTV special conditions at IU. These special conditions are not limited to tourism study programmes. In addition, both cooperation partners have committed themselves in their cooperation agreement to develop and implement measures to increase the attractiveness of tourism career paths in Germany.

IU education partner awarded

The German Tourism Award 2022 went to RUF-Jugendreisen in Bielefeld. RUF- Jugendreisen is an official education partner of IU at the Bielefeld location. This year, two dual students started their studies in tourism management at the innovative travel company.

Photo: Signing of the cooperation agreement
from left to right: Stefan Hartbauer, Key Account Director IU Dual Studies, Norbert Kunz, Managing Director of German Tourism Association, Prof. Peter Neumann, Head of Tourism programme at IU


With over 100,000 students, IU International University of Applied Sciences (IU) is the largest university in Germany. The private, state-approved educational institution with its main campus in Erfurt brings together more than 200 bachelor's and master's programmes under one roof, which are offered in German or English. Students can choose between dual studies, distance learning and myStudies, which combines online and face-to-face events, and design their studies independently with the help of a digitally supported learning environment. In addition, IU enables further training and promotes the idea of lifelong learning. The aim of the university is to give as many people as possible worldwide access to personalised education. IU started operations in 2000 and is now represented in more than 30 German cities. It cooperates with over 15,000 companies and actively supports them in the development of their employees. The partners include Motel One, VW Financial Services and Deutsche Bahn. Further information at: www.iu.org.

Awards, accreditations and certifications

Staatlich Anerkannte Hochschule ZFU