SUCCESS STORY

Michael Aman

Bachelor Business Administration

Part-Time Studies

MICHAEL AMAN, B.A. BUSINESS ADMINISTRATION

"The flexibility that is expected of me in my professional environment is something I also experienced at IU International University."

With his B.A. Business Administration degree, IU graduate Michael Aman cleverly combined his technical professional experience with business knowledge. Consequently, he was promoted to Senior Sales Engineer - Global Accounts and today he takes care of international major customers for Avaya Deutschland Gmb

Originally, I started my working life with technical vocational training. After that, I worked in the area of implementation and support for hardware and software solutions for several years. After nine years of working, the opportunity presented itself to switch to a pre-sales role: Initially, I worked in this role as a technical specialist. Soon I took over responsibility for major customers. There I had to deal with a wide variety of contacts: Many of my contacts have a business background and have an international background. My ambition was to meet them on an equal footing and also to serve an international group of customers. That's why I decided to study business administration to develop myself further in this direction.

Business Administration Know-How and Commitment to the Senior Sales Engineer - Global Accounts

From the beginning of my studies, I immediately tried to integrate study content into my daily work routine. For example, I managed to incorporate my new knowledge into a customer appointment: I prepared the technical content from a business point of view using the example of customer lifetime value. This definitely allowed me to send a signal and show my commitment. This made an impact: I was promoted to Senior Sales Engineer - Global Accounts and entrusted with international customers.

I currently work with a handful of global companies, advising them on corporate communications and customer service solutions. This includes account planning, presentations, solution design, business cases, ROI assessments and the organisation of executive events. I work hand in hand with a key account manager and mainly take care of the technical part.

Knowledge from the studies applied directly in everyday working life

Thanks to my studies, I have rethought my actual way of working in many areas. I also learned a lot about business administration approaches that I can use to better address the different contact persons from my customers. In my thesis, I finally picked up a topic that affects me professionally and gave me a deeper insight into the needs of the industry of one of my most important customers.

The flexibility that is expected of me in my professional environment is something I also experienced at IU. I was also able to take some time off when I couldn't concentrate on my studies due to important work projects. And what's more, besides my studies, I have made many friends with fellow students that have lasted a long time beyond my studies.

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