Bachelor Betriebswirtschaftslehre und CX Management*
*Translated: Business Management & Customer Experience Management. Only available in German
Bring more digital customer experiences into the corporate world. Start your studies in Business Administration and Customer Experience Management.
# Distance learning
Language : German
Make sure there is more wow. And more knowledge. Study Business Administration and CX Management.
Business administration is anything but boring these days. In addition to sound business and marketing know-how, the managers of the future must develop digital strategies and be familiar with customer experience management (CXM or CEM). It’s a system of new technologies and marketing strategies that have one goal: maximum customer loyalty and customer satisfaction. With this degree in business administration, you will also learn everything about customer experience management and about how to increase value creation along the customer journey.
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Your Career? Experience- and Result-Oriented.
If you combine business skills with customer experience management, you will be in demand. More and more companies are looking for employees who know how to combine positive customer experiences with efficient, economic thinking. Become for example:
Customer Success Manager – CSM
It's all about one thing: winning the heart of the customer. And to generate a successful business relationship. As a Customer Success Manager (CSM), you have an eye on active customer retention and work on building sustainable relationships. You often deal with the same customers for as long as they work with the company. And you ensure a pleasant, successful partnership throughout the entire customer lifecycle. To do this, you always have the big picture in mind and must be able to organise and present yourself appropriately so that the customers trust you.
Customer Experience Consultant
Customer experience manager
Choose how you want to study Business Administration and Customer Experience Management at the IU
You can complete your Bachelor’s degree in Business Administration and Customer Experience Management at IU by distance learning. Here you can find out how your studies at IU work and what the advantages of the distance learning study model are.
Distance Learning
For maximum freedom - study 100% flexible
You study completely on your own terms. Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.
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You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.
The most important questions about studying Business Administration & Customer Experience Management
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Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.
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Why you should study Business Administration and Customer Experience Management
In the modern world, digital strategies need to be developed for the future. With your Bachelor’s degree in Business Administration and Customer Experience Management, you’ll prepare yourself for the role between digital technologies and innovative marketing concepts. You will learn how to increase value creation along the customer journey. Your goal? To ensure maximum customer satisfaction and customer loyalty. After your Bachelor’s degree, you will be ready to take on responsible and forward-looking positions.
Another advantage of studying at IU? You’ll have fun continuing your education! After all, you’ll deal with current and interesting topics while remaining as flexible as possible thanks to our innovative tools and well-thought-out study programmes. This will take you to the next level in your career.
This is what your studies in Business Administration and Customer Experience Management at IU look like
The user is at the centre of your Bachelor’s degree. And thus, a customer-centric logic. You will deal with central CX trends such as flexibility, positivity, purpose, privacy and added value. You will get to know users and their wishes even better in modules such as Customer Centricity, Qualitative Research Methods and Storytelling. Throughout your studies, you will always link the digital and physical touchpoints along the customer journey. In this way, you will create the highest added value for customers. CXM skills, business basics and an eye for customer needs: ¡You will learn all of this and more during your studies!
A look into the future: what you will be able to do after graduating
After graduating in Business Administration and Customer Experience Management, all doors will be open to you. You’ll be able to start working in numerous industries! For example, you may work as a Customer Experience Manager, a Customer Journey Manager or a consultant in the area of Service Management. You will use your creative skills to convince customers of the value of your company. Especially in a time of abundance on the market, you’ll make sure that your product is highly valued by your customers. Of course, always with a focus on usability and user-friendliness.
Awards, accreditations and certifications
