Titelbild für Infoseite “Bachelor Customer Centricity”: Student mit Laptop steht vor einem Whiteboard
Bachelors's degree
Titelbild für Infoseite “Bachelor Customer Centricity”: Student mit Laptop steht vor einem Whiteboard
I know what people want.

Bachelor Customer Centricity (B.A.)

Full focus on the customer’s wishes. Your Customer Centricity studies will make you a target group expert. 


# Distance learning

Language : German

Your insights. For more Customer Centricity.

Studying Customer Centricity means moving away from the product and gearing towards customer orientation. Digital offers and business models in particular should be consistently geared towards the wishes of customers. What is the digital customer journey like? What needs are important? With which topics do I best reach the target group? What triggers, what doesn't? It's good if you have the answers. With your degree in Customer Centricity, you will be fully focused on the sales and marketing strategies of the future. 

Do you want to know more?

In our free and non-binding information material you will find out everything about:

  • Content of your studies

  • Admission and application

  • Prices in detail


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Your career: Fully focused on the essentials.

The more digital offers are established on the market, the higher the demand for customer centricity experts. With your Customer Centricity degree, you'll be welcome in all marketing departments and online agencies. For example, you may become: 

Customer Centricity Consultant

You will optimise business models within the framework of customer-centric ecosystems. You will support product development and the marketing department in an advisory capacity. You will deal with customer-oriented processes and organisational structures, e.g. customer journey or multichannel operating model. But that’s not all. Finally, you will take a close look at the company’s sales and service models using innovative analytical methods and digital data collection. 

Customer Experience Manager

Voice of Customer Manager

Choose how you want to study Customer Centricity at IU

You can study your Bachelor of Customer Centricity by distance learning. Here you can find out how your studies at IU work and what the advantages of our distance learning model are.  

Fernstudium an der IU Internationale Hochschule: Studentin in der Bibliothek

Distance Learning

For maximum freedom - study 100% flexible

You study completely on your own terms. Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.

REQUEST FREE INFORMATION

You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

The most important questions about studying Customer Centricity

Do you still have questions?

Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.

We support you. Right from the start.

Together we will find the best solution for your career path.

Just give us a call*Available from Monday - Friday from 8 a.m. - 8 p.m., Saturday from 9 a.m. - 5 p.m.

+49 (0) 30 31198810

Why you should study Customer Centricity

As an academic, you have very high chances of working in better-paid positions, you are more secure and you are more flexible in planning your career. A degree gives you skills that prepare you for a successful career path and opens up better career opportunities for you. Sometimes, only a degree can lead to a certain profession and provides you with technical skills that will be useful for your future career. Apart from that, people with a degree are the least likely to be unemployed.  

This is what your Customer Centricity studies at IU look like

Customer Centricity gives you all the skills that are important for a consistent focus on customer expectations and needs. Your studies will be based on the five steps of the “Path to a customer-centered company”, from a customer-centric mindset to the correct handling of data to digital transformation processes that are geared towards the target group. You’ll learn a lot about data-driven marketing, sustainable customer management and content marketing. You’ll deal with innovative processes such as design thinking, UX design or storytelling. After your Customer Centricity studies, you will have all the tools you need to fully focus on customer insights.  

A look into the future: what you will be able to do after graduating

The more digital offers are established on the market, the higher the demand for customer centricity experts. With your degree in Customer Centricity, you will be welcome in marketing departments and online agencies all over the world. There, you will optimise business models within the framework of customer-centric ecosystems, measure the success of features, products and campaigns or track customer experiences on various channels. Everything here revolves around the further development of the digital experience of your customers.  

Awards, accreditations and certifications

IU Internationale Hochschule ist seit 1999 eine staatlich anerkannte HochschuleIU Internationale Hochschule ist vom Wissenschaftsrat akkreditiertIU Internationale Hochschule ist zugelassen für FernunterrichtIU Internationale Hochschule erhält beim StudyCheck-Award 2023 die Auszeichnung „Top Hochschule in Deutschland“