Bachelor Duales myStudium E-Commerce
Shape the trade of the future and start your dual degree in e-commerce: With the dual myStudium at IU.
Your dual myStudium E-Commerce
The increasing digital transformation is changing entire industries, and online commerce in particular is benefiting from it. Are you fascinated by this dynamic development? Do you want to ensure a smooth shopping experience online? Then the dual degree programme in E-Commerce is the perfect choice for you.
you will learn both in theory and practice how to solve challenges in all areas of E-Commerce
To do this, you will acquire extensive knowledge about methods, tools and systems for successful web applications.
After graduation, you will be ready to advise business partners and customers in the field of online commerce and assume initial management functions.
Your study model: dual myStudium
You complete your degree programme with voluntary courses on campus or virtually via livestream - depending on how it suits your life. You will apply what you have learnt in projects and at work with your practice partner.
Your personal contact
*Availability: Mon - Fri from 8am - 7pm
Your benefits
Flexible studies
Interlocking theory and practice
AI in your studies
FACT CHECK: YOUR DUAL STUDY PROGRAMME
Study Model
Theory: Voluntary courses on campus or virtually via livestream (dual myStudium)
Practice: 20 hours/week with a practice partner of your choice
Your degree programme takes 6 semesters and has 180 Credit Points
STUDY LOCATIONS
VIRTUAL STUDIES
Study online at the virtual campus in live classes.
ON CAMPUS
Bremen, Dortmund, Düsseldorf, Frankfurt, Hamburg, Hannover, Köln, Leipzig, Mannheim, München, Münster, Stuttgart, Virtueller Campus
Available on the following campuses from 01.10.2024 Bremen, Dortmund, Düsseldorf, Frankfurt am Main, Hamburg, Hannover, Köln, Leipzig, Mannheim, München, Münster, Stuttgart
START OF STUDIES
For this degree programme it is possible to start 4 times a year. You can apply up to 1 month before the start of your studies.
Start: First time in October 2024
Specialisations
KI im Marketing und E-Commerce
Online Marketing
Social Media Marketing
Internationales Marketing
Purchase and Category Management
Digital Business
Entrepreneurship
DEGREE, ACCREDITATION AND RECOGNITION
Degree: B.A.
Subject to accreditation. 180 ECTS - German AR-Seal, ZFU
We expect approval from the Ministry no later than the start of the program. To date, all IU International University programs have been successfully accredited and approved on time.
[[Bremen, Dortmund, Düsseldorf, Frankfurt am Main, Hamburg, Hannover, Köln, Leipzig, Mannheim, München, Münster, Stuttgart Subject to governmental approval: Bremen, Dortmund, Düsseldorf, Frankfurt am Main, Hamburg, Hannover, Köln, Leipzig, Mannheim, München, Münster, Stuttgart]
Study-AI Syntea
Deepen your knowledge with Syntea and learn demonstrably more efficiently. Ask questions about the script and test your knowledge - verified by teachers!
What awaits you in the dual study programme E-Commerce
In our E-Commerce dual degree programme, you will deal intensively with the facets of online commerce, products and technical constraints. In theory, you will acquire scientific fundamentals and methodological knowledge; in practice, you will apply what you have learned to gain practical skills.
You will be introduced to the basics of E-Commerce, digital business models and online marketing.
You acquire methodological skills with the basics of web programming and agile project management.
Special integration subjects make you fit for topics like web shops and platforms, content management systems, web analytics and payment methods.
In 6 out of 7 semesters, you complete a practical project in which you work on a problem in your practice company.
Your Specialisations
Your dual study programme in E-Commerce offers you many perspectives. You can prepare yourself even more specifically for your dream job.
KI im Marketing und E-Commerce
Online Marketing
Social Media Marketing
Internationales Marketing
Purchase and Category Management
Digital Business
Entrepreneurship
New: AI-Electives!
With our optional AI elective modules, you will learn everything you need to know about artificial intelligence during your studies and make yourself indispensable on the job market!
Learn everything from the basics of AI systems to prompting techniques*
We will discuss real use cases that you may encounter in your day-to-day work
Take the modules independently of your degree programme and still collect valuable ECTS Points
Become a specialist of the future! We are one of the first universities to offer you the best conditions on the labour market
*You can find more information on course content in the module handbook
Dual study programme E-Commerce: Your career prospects
Many companies still face the challenge of introducing an electronic trading platform. The dual degree programme prepares you to find the optimal sales channel mix of offline and online business for companies and thus generate market advantages. If you study E-Commerce, a promising future awaits you:
ONLINE CONSULTANT
PRODUCT MANAGER
TECHNICAL PROJECT MANAGER
Some of our practice partners
Study fees? You can save them!
US$0
Private, state-recognised University
Highest quality teaching
Personal support
Your personal contact
We will support you
Our student advisory service will help you if you have questions about your choice of degree program, the study locations or dual studies, for example.
+49 (0) 800 600 16 16 7
Admission requirements
We make it possible: At IU International University you can start your desired study programme - without NC, state-recognised, with or without a general A-level!
Frequently asked questions about the bachelor E-Commerce
We have compiled the most important questions and answers for you here. If you still have questions, our student counselling office will be happy to help you.
Request free study brochure
Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.
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Awards, accreditations and certifications
