Master Growth Hacking (M.A.)

Online marketing, product management, data analysis IT - your Master's degree programme will further expand your knowledge so that you can take on leading positions in these areas. Whether you want to work more "hands-on" or more academically is entirely up to you. You can become, for example: 

Who said that you had to complete your Master's degree in Growth Hacking on site and attend your lectures at fixed times? At IU International University of Applied Sciences, you alone will decide when, where and how you want to study. Because this is where the future of learning begins, and it takes place 100% online and completely independent of your location. In concrete terms, this means that depending on your learning style, you can study in a completely self-determined and flexible manner. It doesn’t matter if it’s during the day or at night, at home or on the road. In addition to our unique learning platform, the innovative IU Learn app is also available to you, supplemented by an extensive mix of smart learning tools for maximum freedom. 

Should you spend a few more semesters deepening your knowledge from your Bachelor's degree or should you go into practice as soon as possible? Only you can answer this question. The extent to which a Master's degree is worthwhile for you depends on many factors. Basically, if you want to acquire specialised knowledge, gain new skills or pursue an academic career, you can hardly avoid a Master's degree. The additional qualification is also financially worthwhile, as your starting salary is usually significantly higher, not to mention better promotion opportunities and attractive career prospects, so that you can start directly as a manager after completing your studies at IU. This much is certain: with a Master's degree, you're definitely better off on the job market than without. 

With your Master's degree in Growth Hacking at IU International University of Applied Sciences, you will receive an intensive, specialised education in the field of digital marketing and product management. The focus is on the analysis of trends and data, which you will then be able to successfully use for digital business strategies and the introduction of digital products on the market. You will deal with topics such as user interface and user experience. You will learn everything about performance marketing, data-driven marketing, lead generation and the optimisation of conversion rates. But you will also train your scientific method competence, your personal skills and your collaborative work so you can later move as confidently as possible at the upper management level.  

Online marketing, product management, data analysis in IT - as a graduate with a Master's degree in Growth Hacking, you will have the interdisciplinary skills you need for responsible management positions in these areas. Whether you want to work more "hands-on" or more scientifically will entirely be up to you. As a Growth Manager, you will take on the corresponding managerial responsibility for the company's growth and thus also for digital performance marketing. As a Digital Marketing & Growth Manager, your focus will be more on the conception, planning and budgeting of online marketing measures as well as SEO, SEA, SEM, social media, PR or influencer campaigns. As a Conversion Optimisation Manager, on the other hand, you’ll develop personas and analyse customer segments for a better user experience and optimisation of the conversion rate.