Master Digital Business (MBA)

You know how to innovate and shape the business world of today. With your MBA in Digital Business, you will be ready for a leadership position. For example, you may become:

We have developed a suitable study model for every life situation and every type of learner. This also applies to your MBA study programme in Digital Business. This is the only way to ensure that you never lose sight of your personal and professional goals and that your Master's degree programme fits your individual needs perfectly. That's why we at the IU International University of Applied Sciences place great value on the fact that you decide when, where and how you want to study - without compromise. 

Whether a Master's programme or an MBA programme is the better choice for you depends entirely on your professional goals and your individual requirements. While a classic Master's programme allows you to further deepen the specialised knowledge you gained during a Bachelor's programme, an MBA focuses even more on imparting specialised knowledge such as leadership strategies and management skills. However, both forms of study offer excellent career prospects and attractive salary benefits if you want to start a new career, change industries or recommend yourself for higher positions. In any case, your IU degree programme will help you progress, as it not only provides you with specific Business Administration knowledge for a selected subject area, but above all optimally combines theory and practice. 

In the MBA programme in Digital Business at IU International University of Applied Sciences, you will first focus on classic Business Administration topics such as Leadership, Innovation and Entrepreneurship, International Marketing and Strategic Management. With this basic knowledge, you then move on to the actual core topic: first, you deal with various Digital Business Models such as E-Commerce, Digital Platforms or Peer-to-Peer. Then you learn how to manage and successfully implement your own IT projects. Finally, you will deal with Smart Product Service Systems as well as the topics of (partial) Autonomy, Networking and Personalisation Capability as well as User-Friendliness and User-Centricity. This is complemented by the planning and implementation of a practice-oriented Capstone project. 

As a professional for Digital Business models and processes, you can expect excellent career prospects across all industries with lucrative opportunities for advancement to the management levels of internationally successful companies. Because you know exactly what really matters when it comes to shaping the future-oriented Business world of tomorrow. Be it as a Business Manager in digital platforms, in order to clarify both legal and technical issues or to be able to coordinate the strategic Implementation or Marketing of platforms. Or you can plan and realise extensive projects as a Product Owner Digital Business by acting as an interface between the Engineering Team and various specialist departments. Alternatively, you can also carry out process optimisations and redesigns on the basis of existing processes in order to organise the cooperation of all people involved in the Digital Transformation as efficiently as possible as a Project Manager in Digital Business Process Design.