Bachelor Duales Studium Online Marketing
Companies are looking for many creative minds to develop their digital strategies and concepts. So start your dual degree in Online Marketing: With the dual study programme at IU.
Your dual study programme Online Marketing
Whether planning performance campaigns, search engine optimisation or social media: Hardly any company can do without digital marketing these days. IU International University makes you fit in all areas of digital channels. Does this sound like your dream job? Then start your dual degree programme in Online Marketing now! You will not only learn in-depth theory but also gain a lot of practical work experience to implement your concepts and ideas using smart marketing strategies.
Your study model: Dual study programme
You complete your degree programme with courses on campus. You will learn in small groups, can actively participate and ask questions. You will apply what you have learnt in projects and at work with your practice partner.
Your personal contact
*Availability: Mon - Fri from 8am - 7pm
Your benefits
Interlocking theory and practice
Teaching at the highest level
No Numerus Clausus
FACT CHECK: YOUR DUAL STUDY PROGRAMME
Study Model and Duration
Theory: Classes on campus
Practice: 20 hours/week with a practice partner of your choice
Your degree programme takes 7 semesters and has 180 Credit Points.
STUDY LOCATIONS
Berlin, Düsseldorf, Leipzig
START OF STUDIES
For this degree programme it is possible to start 4 times a year. You can apply up to 1 month before the start of your studies.
Start:
01.07.2024
01.10.2024
Specialisations
Digital Business
E-Commerce
Social Media Marketing
DEGREE, ACCREDITATION AND RECOGNITION
Degree: B.A.
Under accreditation and subject to state recognition. IU International University is state recognized and system accredited by FIBAA.
What awaits you in the dual study programme Online Marketing
Do you want to study Online Marketing as a dual system? Then get fit for the digital industry: In theory, you will acquire scientific fundamentals and methodological skills, and then you will apply what you have learned with your practice partner:
You will acquire skills in classical marketing management.
You will learn about marketing strategies which can be implemented online and via social media.
The degree programme provides you with basic business knowledge as well as specific knowledge of online marketing instruments.
This programme is rounded off by teaching you how to deal with the interfaces between IT, law and customer service.
In 6 of the 7 semesters, you will complete a practical project in which you work on a problem at a practice company.
We will be offering this degree programme with a revised curriculum from October 2024. Until then, you can of course still apply for the current Online Marketing degree programme.
Deine Vertiefung - Dein Ding
Dein duales Studium Gesundheitsmanagement bietet Dir viele Perspektiven. Ab dem 5. Semester belegst Du eine von drei Vertiefungsmöglichkeiten – und kannst Dich damit noch besser auf Deine Karriere vorbereiten.
Digital Business
E-Commerce
Social Media Marketing
What your Online Marketing programme offers you
Whether an innovative start-up or a traditional company - nowadays they all have to be marketed via the internet or social media. The dual degree programme in Online Marketing prepares you for these tasks as follows:
You combine theory at IU with the practice phase in a company or agency.
You acquire knowledge in the areas of business administration, marketing, IT, law and customer service.
You learn how to successfully use online marketing tools.
From the 5th semester onwards, you specialise in one of three specialisations for your dream job.
With your know-how, you plan online marketing campaigns, present companies on social media or create content for a brand's online channels.
Dual study programme: Your career prospects
The fields of digital marketing and social media are among the fastest-growing professional sectors. That's why specialists who implement digital marketing in a user-oriented way are in growing demand. Exciting career opportunities in this field are waiting for you in the future:
ONLINE MARKETING MANAGER
DIGITAL PROJECT MANAGER
CONTENT MARKETING MANAGER
Some of our practice partners
Study fees? You can save them!
US$0
Private, state-recognised University
Highest quality teaching
Personal support
Your personal contact
We will support you
Our student advisory service will help you if you have questions about your choice of degree program, the study locations or dual studies, for example.
+49 (0) 800 600 16 16 7
Admission requirements
We make it possible: At IU International University you can start your desired study programme - without NC, state-recognised, with or without a general A-level!
Frequently asked questions about the bachelor Online Marketing
We have compiled the most important questions and answers for you here. If you still have questions, our student counselling office will be happy to help you.
REQUEST FREE INFORMATION
You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.
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Awards, accreditations and certifications
