CREATIVITY AND LEADERSHIP RESPONSIBILITY. WITH YOUR MARKETING MANAGEMENT STUDIES.
Are you creative, like to develop strategies and understand successful trends? Then the Master's degree in Marketing Management is just right for you if you want to better understand your target groups. Develop suitable strategies for national and international sales campaigns and always have your creative finger on the pulse when planning social media marketing and corporate branding.
Do you want to know more?
In our free and non-binding information material you will find out everything about:
- Content of your studies
- Admission and application
- Prices in detail
Choose how you want to study Marketing Management at IU
You can complete your Marketing Management Master's degree at IU in the myStudies programme. Here you can find out how your studies at IU work and what your advantages are in the myStudies study model.
Learn everything about your
Study the way you want after graduating from high school. Campus or online – you decide.
Study on campus during the day or in the virtual lecture hall, exchange ideas with professors and fellow students and deepen your knowledge on our digital platform. This way you will benefit from the perfect mix of classic student life and flexible online studies!
* Information on accreditation and state approval can be found on the sub-page of the degree programme.
Why you should study Marketing Management
There are countless reasons for studying a Master's degree at IU. Perhaps one of the most important is the fact that a Master's degree is required in more and more professional fields. After all, it is synonymous with proven expertise in a subject area that you have personally defined. This is especially true if you want to do a doctorate and pursue an academic career. Another advantage of a Master's programme is that you can begin getting a taste of practical experience and broaden your horizons with valuable experience. This means that you will have a lot more arguments in your favour when it comes to job opportunities than candidates who "only" have a Bachelor's degree. You’ll also benefit from attractive career prospects. You will not only be able to start your career at a significantly higher salary level; as a Master's graduate, you will also take on responsible tasks in a managerial position much sooner.
This is what your Master’s degree in Marketing Management at IU looks like
The Master's degree in Marketing Management at IU International University of Applied Sciences gives you access to all important creative and business knowledge. In two or four semesters, you will become a competent and sought-after marketing professional for international markets. For example, you will deal with topics such as consumer behaviour, market research and digital business models in order to be able to successfully conduct international marketing and global branding. Whether it's marketing, sales, strategy or the development of online presences - a world of possibilities is open to you.
A look into the future: What you will be able to do after graduating
Creative marketing is the key to national and international success. Your creativity and know-how make you indispensable. So start where you want and with whom you want. As a Communication Manager, you will be responsible for smooth internal and external corporate communication in order to sustainably increase the brand presence. As a Brand Manager, you will be in charge of the entire brand or image of a company and develop cross-channel media campaigns. And as a Marketing Manager, you will be responsible for the development, planning and implementation of the entire marketing strategy of a company in order to achieve the previously defined marketing goals.
The most important questions about studying Marketing Management
In the myStudies programme you can study your Master’s in Marketing Management when, how and where you want. By studying on our virtual campus, you always remain location-independent and can complete your Master's degree in Marketing Management 100% online. You can also study your Master's degree in Marketing Management at the myStudies campus in Berlin.
Your Master's degree programme adapts flexibly to your respective life situation. That's why you can choose between different time models and study for 12 or 24 months. If necessary, you can even extend your studies at IU without any problems. In the end, it's always up to you how long you actually need to successfully complete your Master's degree at IU.
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