Bachelor
Bachelor Medienmanagement (B.A.)

Media Management – practical tools and strategies prepare you for current and future challenges in the media industry. 

Distance learning

Language: German

Hinter den Kulissen. Kameramann und Assistent Dreharbeiten mit Kamera Hinter den Kulissen. Kameramann und Assistent Dreharbeiten mit Kamera
iu.de

YOUR MEDIA MANAGEMENT STUDIES: PRESENTABLE.

Are you creative, have a lot of talent for planning and organisation, and feel at home in the media world? Then you’re predestined for the IU Bachelor’s in Media Management. As a trained media professional, you will know exactly how to reach your target groups and what channels you should use. And you will not only rely on theoretical principles but also on tried and tested communications strategies and digital tools. The study programme will provide you with the most important knowledge to shape your professional perspectives with as much diversity as the media world itself.

The curriculum and modular structure of the Media Management programme are very convincing thanks to their strong practical relevance. This programme will not only let you acquire the business fundamentals but will also allow you to create specific media management projects and meaningful portfolios. The focus is especially on the areas of internationalisation and digitisation. You can also specialise in media production or marketing, for example. So you can learn about the problems and challenges you may face in your later professional career.

Information on accreditation and state approval can be found on the sub-page of the degree program.

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Why you should study at IU

SALARY INCREASE up to 20%
By studying at IU International University, you can expect up to 20% more salary in your future career.
MORE RESPONSIBILITY IN THE JOBS OF THE FUTURE
The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
OPTIMAL PROMOTION AND CAREER OPPORTUNITIES
Start out in the professional world without compromises - no problem with a degree from us.

YOUR CAREER OPPORTUNITIES. FUTURE-ORIENTED.

Your studies in Media Management are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills. 

Online Marketing Manager

As an online marketing manager, you organise and monitor digital marketing measures. This includes the implementation of online marketing campaigns, operational and strategic management of SEA accounts, as well as display and text campaigns in the Google display network. You evaluate the most important KPIs and handle competition and market analyses. Coordinating agencies and editors is also part of your job. If you are employed at a small company, you may also take on the duties of social media manager.  

Media Planner

Are you creative, enjoy working in a team, and want to work with numbers? Then the profession of media planner might be just right for you. You are at the intersection of advertisers, clients, and the media. Specifically, you ensure that advertising reaches the media. You choose the right mix from the different media and formats to optimally spread your client's advertising message. This could be, for example, a TV commercial, a banner on the internet or a newspaper advertisement. You ensure that your customer’s communication goals are achieved while simultaneously keeping an eye on the available budget. 

Brand Manager

As the name suggests, brand managers are responsible for looking after a brand. This means that you build the image of a brand and create recognition value based on market analyses and strategy development for positioning. To achieve your goals, you will work closely with other departments like sales and marketing. Brand managers can work wherever brands are sold. You are not limited to a single industry. To succeed in this field, you should have technical knowledge from marketing, good communication skills, a knack for analytical thinking, and the ability to work in a team.  

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We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

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You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Awards, accreditations and certifications