Bachelor Medienmanagement* (B.A.)
*Translated: Media Management. Only available in German
Media Management – practical tools and strategies prepare you for current and future challenges in the media industry.
# Distance learning # myStudium
Language : German
Your Media Management studies: Presentable.
The media landscape is changing rapidly. Everything is becoming more digital, more networked, more virtual. And what about you? The best thing is to change with it. And become a sought-after communication talent. The Bachelor's degree programme in Media Management at the IU International University of Applied Sciences qualifies you as a media professional who knows his way around all channels. Online and offline. You develop target group-specific concepts and tried-and-tested communication strategies. And use digital planning tools as naturally as your smartphone.
Do you want to know more?
In our free and non-binding information material you will find out everything about:
Content of your studies
Admission and application
Prices in detail
Request study brochure
Your career opportunities. Future-oriented.
Your studies in Media Management are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills.
Online Marketing Manager
As an online marketing manager, you organize and monitor digital marketing measures. This includes the implementation of online marketing campaigns, operational and strategic management of SEA accounts, as well as display and text campaigns in the Google display network. You evaluate the most important KPIs and handle competition and market analyses. Coordinating agencies and editors is also part of your job. If you are employed at a small company, you may also take on the duties of social media manager.
Media Planner
Brand Manager
Choose how you want to study Media Management at IU
You can study your Bachelor of Media Management in various study forms. This depends entirely on how your individual everyday life looks like and what prerequisites you have when you begin your studies. The table provides you with a good overview about the benefits of the different forms of study and which model will support you best on your personal path.
Distance Learning
For maximum freedom - study 100% flexible
You study completely on your own terms. Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.
myStudium
Study the way you want after graduating from high school. Campus or online classes – you decide.
Learn on campus during the day or virtually from anywhere, exchange ideas with professors and fellow students and deepen your knowledge on our digital platform. This way you will benefit from the perfect mix of classic student life and flexible online studies!
Request free study brochure
What you get for free
Information on study content & electives
Information on career prospects
Information on financing options
The most important questions about studying Media Management
Do you still have questions?
Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.
Why you should study Media Management
Especially if you want to enter a media profession, a Media Management degree is worthwhile. It qualifies you for organisational and managerial commercial activities in a wide range of media companies. The practical tools and strategies you learn will equip you for current and future challenges in the media industry. With a Bachelor's degree, you also have good chances of promotion.
The degree programme itself is also a good reason to study. At IU, education takes place exactly the way you want it - lifelong learning is fun.
Your IU studies in Media Management
The Media Management degree programme at IU has a strong practical orientation - including business basics. During your studies, you will realise concrete media management projects and meaningful portfolios. The focus is particularly on the areas of internationalisation and digitalisation. In addition, you can specialise even further in media production or marketing, for example.
Of course, you will also gain a lot of theoretical knowledge in Media and Communication, Marketing and Management during your studies. Augmented, Mixed and Virtual Reality are also part of your education. This means that you are optimally prepared for the requirements of the media industry.
A look into the future: what you'll do after graduation
Your Media Management degree will provide you with the most important knowledge to shape your career prospects as diversely as the media world itself. After successfully completing your studies, you can, for example, work as a media planner responsible for advertising bookings, develop cross-media marketing strategies or work in the field of controlling.
Awards, accreditations and certifications
