Bachelor Medienmanagement (B.A.)

Bachelor

Media Management – practical tools and strategies prepare you for current and future challenges in the media industry. 

Distance learning

myStudies

Language : German

Hinter den Kulissen. Kameramann und Assistent Dreharbeiten mit Kamera Hinter den Kulissen. Kameramann und Assistent Dreharbeiten mit Kamera
Bachelorstudium

YOUR MEDIA MANAGEMENT STUDIES: PRESENTABLE.

The media landscape is changing rapidly. Everything is becoming more digital, more networked, more virtual. And what about you? The best thing is to change with it. And become a sought-after communication talent. The Bachelor's degree programme in Media Management at the IU International University of Applied Sciences qualifies you as a media professional who knows his way around all channels. Online and offline. You develop target group-specific concepts and tried-and-tested communication strategies. And use digital planning tools as naturally as your smartphone. 

Do you want to know more?

In our free and non-binding information material you will find out everything about:

  • Content of your studies
  • Admission and application
  • Prices in detail
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Career

YOUR CAREER OPPORTUNITIES. FUTURE-ORIENTED.

Your studies in Media Management are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills. 

Choose how you want to study Media Management at IU

You can study your Bachelor of Media Management in various study forms. This depends entirely on how your individual everyday life looks like and what prerequisites you have when you begin your studies. The table provides you with a good overview about the benefits of the different forms of study and which model will support you best on your personal path. 

Learn everything about your

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We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Distance learning

For maximum freedom - study 100% flexible

You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.

More information Request info material now

myStudies

Study the way you want after graduating from high school. Campus or online – you decide. 

Study on campus during the day or in the virtual lecture hall, exchange ideas with professors and fellow students and deepen your knowledge on our digital platform. This way you will benefit from the perfect mix of classic student life and flexible online studies!

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Degree
Bachelor of Arts
Bachelor of Arts
State-recognised & award-winning*
State-recognised & award-winning*
German
German
Admission requirements
With and without Abitur (A-Levels)
With and without Abitur (A-Levels)
No NC (admissions restrictions) or waiting semester
No NC (admissions restrictions) or waiting semester
Advantages of the study format
Flexible learning on the online campus - whenever and wherever you want
Perfect mix of flexible online studies and regular courses on site or virtually
Innovative study app IU Learn and online campus
Innovative study app IU Learn and online campus
Possibility to study alongside your job thanks to 100% online teaching
Campus life with maximum flexibility – design your studies according to your life situation!
Personal support from study advisors, teachers, study coaches and career coaches
Structured curriculum, best support and personal contacts
Take your online exams 24/7 from the comfort of your own home
Classes and exams virtually or on-site in small groups
Campus
Virtual campus – 100 % online
Virtual campus & 15 locations
Time model
Start your studies at any time
Start your studies up to 4x per year
Full Time – 36 months
Full time – 36 months
Part Time I – 48 months
Part Time II – 72 months
Study online
Study online and on-site at the campus

* Information on accreditation and state approval can be found on the sub-page of the degree programme.

Why you should study Media Management 

Especially if you want to enter a media profession, a Media Management degree is worthwhile. It qualifies you for organisational and managerial commercial activities in a wide range of media companies. The practical tools and strategies you learn will equip you for current and future challenges in the media industry. With a Bachelor's degree, you also have good chances of promotion.

The degree programme itself is also a good reason to study. At IU, education takes place exactly the way you want it - lifelong learning is fun.


Your IU studies in Media Management

The Media Management degree programme at IU has a strong practical orientation - including business basics. During your studies, you will realise concrete media management projects and meaningful portfolios. The focus is particularly on the areas of internationalisation and digitalisation. In addition, you can specialise even further in media production or marketing, for example.

Of course, you will also gain a lot of theoretical knowledge in Media and Communication, Marketing and Management during your studies. Augmented, Mixed and Virtual Reality are also part of your education. This means that you are optimally prepared for the requirements of the media industry.


A look into the future: what you'll do after graduation

Your Media Management degree will provide you with the most important knowledge to shape your career prospects as diversely as the media world itself. After successfully completing your studies, you can, for example, work as a media planner responsible for advertising bookings, develop cross-media marketing strategies or work in the field of controlling. 

The most important questions about studying Media Management

Request free information

You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Awards, accreditations and certifications