YOUR MEDIA MANAGEMENT STUDIES: PRESENTABLE.
The media landscape is changing rapidly. Everything is becoming more digital, more networked, more virtual. And what about you? The best thing is to change with it. And become a sought-after communication talent. The Bachelor's degree programme in Media Management at the IU International University of Applied Sciences qualifies you as a media professional who knows his way around all channels. Online and offline. You develop target group-specific concepts and tried-and-tested communication strategies. And use digital planning tools as naturally as your smartphone.
Do you want to know more?
In our free and non-binding information material you will find out everything about:
- Content of your studies
- Admission and application
- Prices in detail
Choose how you want to study Media Management at IU
You can study your Bachelor of Media Management in various study forms. This depends entirely on how your individual everyday life looks like and what prerequisites you have when you begin your studies. The table provides you with a good overview about the benefits of the different forms of study and which model will support you best on your personal path.
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For maximum freedom - study 100% flexible
You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.More information Request info material now
Study the way you want after graduating from high school. Campus or online – you decide.
Study on campus during the day or in the virtual lecture hall, exchange ideas with professors and fellow students and deepen your knowledge on our digital platform. This way you will benefit from the perfect mix of classic student life and flexible online studies!
* Information on accreditation and state approval can be found on the sub-page of the degree programme.
Why you should study Media Management
Especially if you want to enter a media profession, a Media Management degree is worthwhile. It qualifies you for organisational and managerial commercial activities in a wide range of media companies. The practical tools and strategies you learn will equip you for current and future challenges in the media industry. With a Bachelor's degree, you also have good chances of promotion.
The degree programme itself is also a good reason to study. At IU, education takes place exactly the way you want it - lifelong learning is fun.
Your IU studies in Media Management
The Media Management degree programme at IU has a strong practical orientation - including business basics. During your studies, you will realise concrete media management projects and meaningful portfolios. The focus is particularly on the areas of internationalisation and digitalisation. In addition, you can specialise even further in media production or marketing, for example.
Of course, you will also gain a lot of theoretical knowledge in Media and Communication, Marketing and Management during your studies. Augmented, Mixed and Virtual Reality are also part of your education. This means that you are optimally prepared for the requirements of the media industry.
A look into the future: what you'll do after graduation
Your Media Management degree will provide you with the most important knowledge to shape your career prospects as diversely as the media world itself. After successfully completing your studies, you can, for example, work as a media planner responsible for advertising bookings, develop cross-media marketing strategies or work in the field of controlling.
The most important questions about studying Media Management
For your Media Management studies at IU, the numerus clausus (NC) from the Abitur or Fachabitur is irrelevant. You can be admitted directly to our distance learning programme. Your strengths will also be in the foreground during the individual counselling interview with your study advisor.
You can study Media Management in the following cities: Berlin, Hamburg, Köln. And of course, at the Virtual Campus, which enables you to study anywhere in Germany.
Yes, this is also possible at IU. In addition to the entrance qualification in the form of an Abitur or Fachabitur, interested students without an Abitur also have the opportunity to enter our Bachelor's programme. You can study Media Management without an Abitur if you have completed an advanced training programme, have a master craftsman's certificate or have at least two years of vocational training and at least three years of professional experience.
The Media Management Bachelor's programme lasts for 36, 48 or 72 months, depending on which time model you choose. If you need more time and semesters for your studies, this is absolutely no problem.
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