MASTER MARKETING MANAGEMENT
PRIVATE STUDIES
Strategy and creativity: A versatile career field awaits you in marketing! Start your online programme in marketing management now.
myStudies
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Save 1.444€ & get a free iPad!
Save 1.444€ & get a free iPad!
Sign up for myStudium by 30 June. Then you can not only enjoy the summer while studying, but also benefit from our discount!
Sign up for myStudium by 30 June. Then you can not only enjoy the summer while studying, but also benefit from our discount!
MARKETING MANAGEMENT IN MYSTUDIES*
Managers in marketing and sales are faced with an increasingly complex and interactive range of tasks. Your future fields of employment after graduating with this master's degree are initial management positions in the areas of marketing and/or sales - in agencies, in small and medium-sized enterprises, large international corporations, or NGOs.
Do you want to delve deeper into the world of marketing and acquire cutting-edge, practice-oriented expertise? A private master's degree in marketing management prepares you specifically for the challenges of the industry. In myStudium at IU International University you have the option - depending on your bachelor's degree and your previous knowledge - to complete your master's degree in marketing management in four or two semesters.
*Subject to approval by the Thuringian Ministry of Economics, Science and Digital Society. We expect the approval by the Ministry at the latest at the start of the study program. So far, we have always received it on time.
Do you want to know more?
In our free and non-binding information material you will find out everything about:
- Content of your studies
- Admission and application
- Prices in detail
Why you should study at IU
- TOP-LEVEL QUALITY
- IU is a state-recognised and accredited private university. The recognition confirms the high quality of both the study programmes and the teaching.
- study the way you want
- Simply decide for yourself whether you want to study on campus or virtually. And benefit from a structured curriculum at the same time.
- LECTURERS FROM THE PROFESSIONAL WORLD
- Our lecturers have many years of practical experience and can therefore convey their knowledge to you in a particularly practical way.
Summary
Your myStudies in a nutshell
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Completion and duration
Master of Arts (M.A.), 60 or 120 ECTS
Study time: 2 (60 ECTS) or 4 semesters (120 ECTS)
Language: English
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Study concept
Regular courses at the location. In addition, digital self-study to prepare for attendance phases.
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Courses
2-3 days per week in the attendance phase. Practical work with your fellow students under the guidance of experienced lecturers. Days and times vary depending on location/semester.
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Study locations
Next start date: October 2022 in Berlin.
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Accrediation
State-approved study program: AR seal, 120 ECTS: ZFU 161116, 60 ECTS: ZFU 161116
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Tuition fees
€749 per month (60 ECTS) or €539 (120 ECTS) (plus €799 graduation fee at the end of the course).
All your learning and teaching material is already included in the cost.
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Admission
Completed undergraduate studies. Further admission requirements can be found under Admission.
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Examinations
Exams can be taken at your location or flexibly online.
Our study formats
Study on-campus
- Two to three weekly in-person sessions during the day
- Personal exchange with lecturers and fellow students
- Pleasant learning areas with regular events
virtual campus
- Two to three weekly lectures on virtual lecture hall
- Exchange with lecturers and fellow students from all over Germany via group video chat
- Studies possible from anywhere
Content
WHAT AWAITS YOU IN YOUR MYSTUDIES MARKETING MANAGEMENT
Complete your Master in Marketing Management privately in myStudium at IU International University. Your previous knowledge and professional experience as well as your bachelor's degree program determine whether you can complete the master's degree after two semesters with 60 ECTS or after four semesters with 120 ECTS. You can complete the 60 ECTS program if you have at least one year of qualified work experience after graduating with a bachelor's degree.
In the two-semester master's program in Marketing Management, you will study topics such as market research, consumer behavior and international marketing. In addition, you can set your personal focus with an elective module.
The four-semester master's program in Marketing Management also includes topics such as "Strategic Management", "Advanced Marketing Controlling" and "Digital Analytics and Strategies". In addition, you can choose two elective modules.
Basically, your private master's program in Marketing Management has a modular structure. This means that you will learn the various topics on the basis of "modules", for the completion of which you will earn ECTS points (European Credit Transfer System). These ECTS are internationally recognized.
Take a look at the module handbook and our study plan now!
Admission
Admission requirements
Request free information
what you get for free
Info material
- Contents of the courses
- Career perspectives
- Info about financing