Strategy and creativity: A versatile career field awaits you in marketing! Start your online programme in marketing management now.


Language: English

Positive Rothaarige Frau studiert Online-Kurs, spricht mit Freund in anwendung, nutzt Kopfhörer, genießt Videokonferenz von Lieblings-Blogger, surft im Internet. Positive Rothaarige Frau studiert Online-Kurs, spricht mit Freund in anwendung, nutzt Kopfhörer, genießt Videokonferenz von Lieblings-Blogger, surft im Internet.

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Managers in marketing and sales are faced with an increasingly complex and interactive range of tasks. Your future fields of employment after graduating with this master's degree are initial management positions in the areas of marketing and/or sales - in agencies, in small and medium-sized enterprises, large international corporations, or NGOs.

Do you want to delve deeper into the world of marketing and acquire cutting-edge, practice-oriented expertise? A private master's degree in marketing management prepares you specifically for the challenges of the industry. In myStudium at IU International University you have the option - depending on your bachelor's degree and your previous knowledge - to complete your master's degree in marketing management in four or two semesters.

*Subject to approval by the Thuringian Ministry of Economics, Science and Digital Society. We expect the approval by the Ministry at the latest at the start of the study program. So far, we have always received it on time.

Do you want to know more?

In our free and non-binding information material you will find out everything about:

  • Content of your studies
  • Admission and application
  • Prices in detail
Request info material now

Why you should study at IU

IU is a state-recognised and accredited private university. The recognition confirms the high quality of both the study programmes and the teaching.
study the way you want
Simply decide for yourself whether you want to study on campus or virtually. And benefit from a structured curriculum at the same time.
Our lecturers have many years of practical experience and can therefore convey their knowledge to you in a particularly practical way.


Your myStudies in a nutshell

  • Completion and duration

    Master of Arts (M.A.), 60 or 120 ECTS

    Study time: 2 (60 ECTS) or 4 semesters (120 ECTS)

    Language: English

  • Study concept

    Regular courses at the location. In addition, digital self-study to prepare for attendance phases.

  • Courses

    2-3 days per week in the attendance phase. Practical work with your fellow students under the guidance of experienced lecturers. Days and times vary depending on location/semester.

  • Study locations

    Next start date: October 2022 in Berlin.

  • Accrediation

    State-approved study program: AR seal, 120 ECTS: ZFU 161116, 60 ECTS: ZFU 161116

  • Tuition fees

    €749 per month (60 ECTS) or €539 (120 ECTS) (plus €799 graduation fee at the end of the course). 

    All your learning and teaching material is already included in the cost. 

  • Admission

    Completed undergraduate studies. Further admission requirements can be found under Admission.

  • Examinations

    Exams can be taken at your location or flexibly online.

Our study formats

Study on-campus

  • Two to three weekly in-person sessions during the day
  • Personal exchange with lecturers and fellow students
  • Pleasant learning areas with regular events

virtual campus

  • Two to three weekly lectures on virtual lecture hall
  • Exchange with lecturers and fellow students from all over Germany via group video chat
  • Studies possible from anywhere



Complete your Master in Marketing Management privately in myStudium at IU International University. Your previous knowledge and professional experience as well as your bachelor's degree program determine whether you can complete the master's degree after two semesters with 60 ECTS or after four semesters with 120 ECTS. You can complete the 60 ECTS program if you have at least one year of qualified work experience after graduating with a bachelor's degree.

In the two-semester master's program in Marketing Management, you will study topics such as market research, consumer behavior and international marketing. In addition, you can set your personal focus with an elective module. 

The four-semester master's program in Marketing Management also includes topics such as "Strategic Management", "Advanced Marketing Controlling" and "Digital Analytics and Strategies". In addition, you can choose two elective modules. 

Basically, your private master's program in Marketing Management has a modular structure. This means that you will learn the various topics on the basis of "modules", for the completion of which you will earn ECTS points (European Credit Transfer System). These ECTS are internationally recognized.

Take a look at the module handbook and our study plan now!

Convinced? Enrol now
and get a free 4-week trial.

Study fees

your costs and services



Admission requirements

We make it possible: At IU International University you can start your desired study program if you meet the following requirements.
Enrol online in only 3 minutes
and start your studies now.

Request free information

You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

what you get for free

Info material

  • Contents of the courses
  • Career perspectives
  • Info about financing

We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Awards, accreditations and certifications