Tanja Zweigle awarded Insight250 Winner 2026
IU professor of marketing management is among the 250 world-renowned figures in market and insights research
The IU professor of marketing management is among the 250 globally recognised personalities in market and insights research.
Erfurt, 29 October 2026. Prof. Dr Tanja Zweigle, Professor of General Business Administration with a focus on Marketing Management at IU International University of Applied Sciences, has been awarded the Insight250 Winner 2026 prize. In its sixth edition, this international award recognises 250 leading figures and innovators worldwide who, with their expertise and innovative ideas, are advancing market and insights research.
Zweigle is one of three award-winning professors from Germany. The international list of winners includes individuals from over 50 countries.
Tanja Zweigle teaches and conducts research on strategic, evidence-based marketing topics, with a focus on AI in marketing and market research. Before her academic career, she held leadership positions at GfK, BBDO Consulting (now Batten & Company), and RSG Marketing Research. She incorporates this practical experience into her teaching, including in the dual study program at IU.
“I am delighted about this international award and recognition. AI, in particular, is opening up entirely new possibilities for marketing research. For me, it is crucial to combine technological innovation with sound methodological expertise and practical experience. I want to pass on this enthusiasm and understanding to my students,” said Prof. Dr Tanja Zweigle.
“With Tanja Zweigle, a colleague is being honored who combines scientific excellence with practical relevance. That is exactly what studying at IU stands for,” says Prof. Dr Holger Sommerfeldt, Rector of IU International University of Applied Sciences.
Further information can be found at: insight250.com/winners.
With over 120,000 students, IU International University of Applied Sciences (IU) is the largest university in Germany. The private, state-recognised educational institution, based in Erfurt, began teaching in 2000 and now has 24 campuses as well as a virtual campus. IU stands for maximum flexibility in study: whether through dual study, distance learning or on campus – students from over 160 nations tailor their educational path to suit their individual circumstances. With more than 200 degree programmes at bachelor’s, master’s and MBA level, IU imparts practical skills. Innovative learning concepts foster targeted, future-proof skills for an increasingly AI-driven world of work. A modern, digitally supported learning environment and the use of artificial intelligence enable effective, personalised learning. As a pioneer in this field, IU has developed its own digital learning companion, ‘Syntea’, which has been in use since 2023. A network of over 15,000 companies – including Motel One, Vodafone, AWO and Deutsche Bahn – makes IU a strong partner in the training of skilled workers and consistently links academic teaching with practical experience. Further information at: iu.org
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