Survey launched: IU investigates bleisure travel and workation in Germany
Interested companies can participate now. The survey takes about 15 to 20 minutes to complete.
Erfurt, 8 July 2025. IU International University of Applied Sciences has launched a nationwide survey on the topic of bleisure travel and workation. The aim of the project is to use the Bleisure & Workation Monitor Germany to systematically record the perspectives of tourism providers across Germany for the first time, including hotels, holiday apartment providers, co-working spaces, conference venues and campsites.
The study highlights how these businesses assess the current and future potential of bleisure travel and workation. The focus is on current developments, challenges and opportunities for tourist regions and businesses.
Interested companies can participate now. The survey takes about 15 to 20 minutes and is available at the following link: www.bleisure-workation-monitor.de.
The results of the study will be made available to participants free of charge upon request. The survey is anonymous and complies with applicable data protection guidelines.
Project team
Prof. Dr Peter Neumann
Professor of Tourism Economics at IU International University of Applied Sciences
peter.neumann@iu.org
Prof. Dr Sven Pastowski
Professor of Business Administration at IU International University of Applied Sciences
sven.pastowski@iu.org
Prof. Dr Andreas Zimmer
Professor of Tourism Management at IU International University of Applied Sciences
andreas.zimmer@iu.org
With nearly 130,000 students, IU International University of Applied Sciences (IU) is the largest university in Germany. The private, state-recognised educational institution, based in Erfurt, began teaching in 2000 and now has 37 campuses. IU stands for maximum flexibility in study: whether through dual study, distance learning or on campus – students from over 160 nations tailor their educational path to suit their individual circumstances. With more than 200 degree programmes at bachelor’s, master’s and MBA level, IU imparts practical skills. Innovative learning concepts foster targeted, future-proof skills for an increasingly AI-driven world of work. A modern, digitally supported learning environment and the use of artificial intelligence enable effective, personalised learning. As a pioneer in this field, IU has developed its own digital learning companion, ‘Syntea’, which has been in use since 2023. A network of over 15,000 companies – including Motel One, Vodafone, AWO and Deutsche Bahn – makes IU a strong partner in the training of skilled workers and consistently links academic teaching with practical experience. Further information at: iu.org
Contact
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IU International University of Applied Sciences Press Department |