myStudium Bachelor
Marketing (B.A.)
180 ECTS credits. Language: German.
myStudium Marketing
Do you want a job that plays a decisive role in shaping the success of companies, products and markets? Then get the necessary comprehensive expertise with your bachelor's degree in Marketing at IU. Because developing effective marketing strategies requires a broad range of knowledge that goes far beyond the four Ps (product, price, place, promotion). As a marketing expert, you have to understand markets, recognise trends and analyse customer needs. And you also have to enter the digital world with confidence so that you can later work as a manager and marketing expert in a wide range of industries.
Your benefits
TOP-LEVEL QUALITY
STUDY THE WAY YOU WANT
LECTURERS FROM THE PROFESSIONAL WORLD
YOUR MYSTUDIUM IN SHORT
Degree, Duration & Admission
Degree: B.A., 180 ECTS credits Study
Duration: 6 Semesters
Admission: A-levels (Technical Diploma), Subject-specific higher education entrance qualification or possible without A-levels. Please find further information under Admission.
Study Model & Examinations
Self-study with learning materials and learning AI. Subsequent consolidation through regular accompanying events on campus or virtually. Exams can be taken on your campus or flexibly online.
Courses
2-3 days per week in the attendance phase. Practical work with your fellow students under the guidance of experienced lecturers. Days and times vary depending on location/semester.
STUDY LOCATIONS
Available on the following campuses from
Accrediation
Tuition Fees
419€ per month (plus 699€ graduation fee at the end of the program). All your learning and teaching material is already included in the fees.
Study-AI Syntea
Deepen your knowledge with Syntea and learn demonstrably more efficiently. Ask questions about the script and test your knowledge - verified by teachers!
Recognition of practice
Are you doing an internship or have a working student job? Great, we'll give you credit for this experience! Save valuable time by completing 30 ECTS of your theory time as practical work instead.
For the exact admission requirements, simply consult the module handbook or ask our student advisory service.
This is what awaits you in your study programme Marketing
In the Marketing myStudium programme, in addition to the basics of business administration, you will learn analytical and creative skills. You will learn everything about classic and modern marketing tools, and how to use them in a targeted manner. In addition, you will acquire interdisciplinary know-how and essential key competencies.
Our Bachelor's degree programme is modular. This means that you study different subject areas, which are divided into so-called "modules". Within these modules, there is usually an introductory course and an in-depth course that systematically prepare you for the completion of the module. Within the modules, you receive ECTS points (European Credit Transfer System) for each successful completion, which are a record of your achievements. These ECTS points are internationally comparable and of course, internationally recognised.
Electives: In Electives A, B and C, you choose two elective modules each. Elective D: Decide at the beginning of your studies between an internship at a company or all modules from Elective D. You complete the internship with a written reflection. If you choose the modules from Elective D, all modules from this elective must be completed. Mixed forms between the internship and Elective D are not possible.
Take a look at the module handbook and our study schedule now!
Neu: AI-Electives!
Mit unseren optionalen AI-Elective Modulen lernst Du im Studium alles, was Du über Artificial Intelligence wissen musst und machst Dich auf dem Arbeitsmarkt unentbehrlich!
Erfahre alles über die Grundlagen von KI-Systemen bis hin zu Prompting Techniken*
Wir besprechen gemeinsam echte Anwendungsfälle, die Dir im Berufsalltag begegnen können
Belege die Module unabhängig von Deinem Studiengang und sammele dennoch wertvolle ECTS-Punkte
Werde zum Spezialisten der Zukunft! Als eine der ersten Hochschulen bieten wir Dir beste Voraussetzungen auf dem Arbeitsmarkt
*Weitere Informationen zu Kursinhalten findest Du im Modulhandbuch.
Du hast noch Fragen zum myStudium? Lerne uns kennen!
Your career prospects with the bachelor's degree Marketing
Your studies in Marketing are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills.
Deine Kosten und Leistungen
US$486
monthly
Included services:
Accompanying sessions in small groups — on campus or online via live video conference
Use of the digital learning platform myCampus
Test access to the myCampus learning platform directly after signing the contract
Correction of your final module exams
Teaching and learning material
Online exams
Instruction, supervision and evaluation of your bachelor thesis
Shipping costs for the study scripts (Germany, Austria and Switzerland)
Do you have open questions?
Our free student counselling service has all the answers for you! We take the time to advise you individually and without obligation.
Admission requirements
We make it possible: At IU International University you can start your desired study programme - without NC, state-recognised, with or without a general A-level!
Frequently asked questions about the Bachelor Marketing
We have compiled the most important questions and answers for you here. If you still have questions, our student advisory service will be happy to help you.
Request free study brochure
What you get for free
Information on study content & electives
Information on career prospects
Information on financing options
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Awards, accreditations and certifications
