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Bachelor Marketing

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Sign up for myStudium by April 02nd with the Code WASWÄREWENN2024

myStudium Marketing

Do you want a job that plays a decisive role in shaping the success of companies, products and markets? Then get the necessary comprehensive expertise with your bachelor's degree in Marketing at IU. Because developing effective marketing strategies requires a broad range of knowledge that goes far beyond the four Ps (product, price, place, promotion). As a marketing expert, you have to understand markets, recognise trends and analyse customer needs. And you also have to enter the digital world with confidence so that you can later work as a manager and marketing expert in a wide range of industries.

Your benefits

TOP-LEVEL QUALITY

IU is a state-recognised and accredited private university. The recognition confirms the high quality of both the study programmes and the teaching.

STUDY THE WAY YOU WANT

Simply decide for yourself whether you want to learn on campus or virtually. And benefit from a structured curriculum at the same time.

LECTURERS FROM THE PROFESSIONAL WORLD

Our lecturers have many years of practical experience and can therefore convey their knowledge to you in a particularly practical way.

YOUR MYSTUDIUM IN SHORT

Degree, Duration & Admission

Degree: B.A., 180 ECTS credits Study

Duration: 6 Semesters

Admission: A-levels (Technical Diploma), Subject-specific higher education entrance qualification or possible without A-levels. Please find further information under Admission.

Study Model & Examinations

Regular classes led by lecturers from the field at the location or virtual campus. In addition, digital self-study to prepare for face-to-face meetings. In addition, digital self-study to prepare for attendance phases. Exams can be taken at your location or flexibly online.

Courses

2-3 days per week in the attendance phase. Practical work with your fellow students under the guidance of experienced lecturers. Days and times vary depending on location/semester.

STUDY LOCATIONS

Aachen, Augsburg, Berlin, Bielefeld, Bochum, Bonn, Braunschweig, Bremen, Chemnitz*, Dortmund, Dresden, Duisburg, Düsseldorf, Erfurt, Essen, Frankfurt am Main, Freiburg, Hamburg, Hannover, Karlsruhe, Kassel, Kiel, Köln, Leipzig, Lübeck, Mainz, Mannheim, München, Münster, Potsdam, Regensburg, Rostock, Stuttgart, Ulm, Virtueller Campus, Wuppertal, Würzburg

Accrediation

Study program is state recognized. 180 ECTS - German AR-Seal, ZFU 158414

Tuition Fees

379€ per month (plus 699€ graduation fee at the end of the program). All your learning and teaching material is already included in the fees.

Study-AI Syntea

Deepen your knowledge with Syntea and learn demonstrably more efficiently. Ask questions about the script and test your knowledge - verified by teachers!

SOUNDS GOOD? TEST NOW 1 MONTH FOR FREE
Meet your study-buddy Syntea

We are the first university in Germany to have developed its own learning AI to help you study even more successfully:

  • Syntea is there to help you learn flexibly 24/7 - prooven to be more efficient!

  • You get answers to your questions about the script at any time, which our lecturers verify.

  • You can also test your knowledge: Syntea asks you specific questions about the material.

This is what awaits you in your study programme Marketing

In the Marketing myStudium programme, in addition to the basics of business administration, you will learn analytical and creative skills. You will learn everything about classic and modern marketing tools, and how to use them in a targeted manner. 

In addition, you will acquire interdisciplinary know-how and essential key competencies. 

Our Bachelor's degree programme is modular. This means that you study different subject areas, which are divided into so-called "modules". Within these modules, there is usually an introductory course and an in-depth course that systematically prepare you for the completion of the module. Within the modules, you receive ECTS points (European Credit Transfer System) for each successful completion, which are a record of your achievements. These ECTS points are internationally comparable and of course, internationally recognised. 

Take a look at the module handbook and our exemplary study plan now! 


From October 2024, we will be offering the Marketing degree programme with a revised curriculum. We are currently developing the programme to make it even more future-oriented. You can look forward to a degree programme that combines current developments with a variety of practice-integrated modules.

New: AI-Electives!

With our optional AI elective modules, you will learn everything you need to know about artificial intelligence during your studies and make yourself indispensable on the job market!

  • Learn everything from the basics of AI systems to prompting techniques*

  • We will discuss real use cases that you may encounter in your day-to-day work

  • Take the modules independently of your degree programme and still collect valuable ECTS Points

  • Become a specialist of the future! We are one of the first universities to offer you the best conditions on the labour market

*You can find more information on course content in the module handbook

This is why myStudium is worthwhile

In our video, you will learn what awaits you in myStudium and what advantages you will benefit from at the IU:

  • You learn in a particularly practical way in small study groups.

  • During your studies, you will be supported by study advisors and study coaches.

  • You decide whether you learn on site or on the virtual campus.

  • You receive discounts on services, subscriptions or branded articles from our partners.

  • We work with you to find the best solutions for financing your myStudium.

Note: Our videos are only available in German as of now.

Your career prospects with the bachelor's degree Marketing

Your studies in Marketing are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills. 

Zwei Männer beim Handschlag in Büro

SALES MANAGER

Frau in Büro bei Projektpräsentation

MARKETING ASSISTANT

Mann hält Vortrag vor seinem Team im Büro

PRODUCT MANAGER

Your costs and services

ONLY UNTIL 02.04.2024
Full Time
Duration 36 months

US$410

 monthly

US$431

Enroll by April 02nd and get a discount with the code "WASWÄREWENN2024"!
Additional Costs

Included services:

Classes in virtual classroom or on-campus

Use of our online campus

Test access to the myCampus learning platform directly after signing the contract

Correction of your final module exams

Teaching and learning material

Online exams

Instruction, supervision and evaluation of your bachelor thesis

Shipping costs for the study scripts (Germany, Austria and Switzerland)

Your direct link to us

Illustration Kontakt duales Studium: Weibliche Person an Schreibtisch mit Headset und Laptop

We will support you

Our student advisory service will help you if you have questions about your choice of degree program, the study locations or myStudium, for example.

Just give us a call*Available Monday - Friday 8am - 7pm

+49 (0) 30 31193789

Admission requirements

We make it possible: At IU International University you can start your desired study programme - without NC, state-recognised, with or without a general A-level!

SOUNDS GOOD? TEST NOW 1 MONTH FOR FREE

Frequently asked questions about the Bachelor Marketing

We have compiled the most important questions and answers for you here. If you still have questions, our student advisory service will be happy to help you.

REQUEST FREE INFORMATION

You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

Awards, accreditations and certifications

IU Internationale Hochschule ist seit 1999 eine staatlich anerkannte HochschuleIU Internationale Hochschule ist vom Wissenschaftsrat akkreditiertIU Internationale Hochschule ist zugelassen für FernunterrichtIU Internationale Hochschule erhält beim StudyCheck-Award 2023 die Auszeichnung „Top Hochschule in Deutschland“