From October 2024

Bachelor Online Marketing

myStudium Online Marketing*

Are you fascinated by the latest social media and online trends? Do you dream of developing creative ideas and campaigns? Our myStudium Online Marketing program will bring you closer to your goals: it provides you with in-depth specialist knowledge about technologies and new developments in marketing. Thanks to the basics of data analysis, business administration, marketing and social media, you will be well prepared for your career start. Play an active role in shaping digital media and start your career at IU!

*Subject to approval by the Thuringian Ministry of Economy, Science and Digital Society. We expect the approval by the Ministry at the latest at the start of the study. So far, we have always received it on time.

Your benefits


IU is a state-recognised and accredited private university. The recognition confirms the high quality of both the study programmes and the teaching.


Simply decide for yourself whether you want to learn on campus or virtually. And benefit from a structured curriculum at the same time.


Our lecturers have many years of practical experience and can therefore convey their knowledge to you in a particularly practical way.


Degree, Duration & Admission

Degree: B.A., 180 ECTS credits Study

Duration: 6 Semesters

Admission: A-levels (Technical Diploma), Subject-specific higher education entrance qualification or possible without A-levels. Please find further information under Admission.

Study Model & Examinations

Regular classes led by lecturers from the field at the location or virtual campus. In addition, digital self-study to prepare for face-to-face meetings. In addition, digital self-study to prepare for attendance phases. Exams can be taken at your location or flexibly online.


2-3 days per week in the attendance phase. Practical work with your fellow students under the guidance of experienced lecturers. Days and times vary depending on location/semester.


Berlin, Bremen, Dortmund, Düsseldorf, Frankfurt am Main, Hamburg, Hannover, Köln, Leipzig, Mannheim, München, Münster, Stuttgart, Virtueller Campus


Subject to accreditation. 180 ECTS - German

Tuition Fees

399€ per month (plus 699€ graduation fee at the end of the program). All your learning and teaching material is already included in the fees.

Study-AI Syntea

Deepen your knowledge with Syntea and learn demonstrably more efficiently. Ask questions about the script and test your knowledge - verified by teachers!

Recognition of practice

Are you doing an internship or have a working student job? Great, we'll give you credit for this experience! Save valuable time by completing 30 ECTS of your theory time as practical work instead.

Sounds good? Test now 1 month for free
Meet your study-buddy Syntea

We are the first university in Germany to have developed its own learning AI to help you study even more successfully:

  • Syntea is there to help you learn flexibly 24/7 - prooven to be more efficient!

  • You get answers to your questions about the script at any time, which our lecturers verify.

  • You can also test your knowledge: Syntea asks you specific questions about the material.

Study Content

This is what awaits you in your study programme Online Marketing

The myStudium Online Marketing consists of a sound education in all areas of online marketing - taking into account traditional marketing. The basis for this is an in-depth understanding of the interrelationships and developments on the Internet and online marketplaces in particular. In addition, we provide you with know-how in the areas of website conception, interface design and usability as well as a basic understanding of the technical structure of websites and web applications. The special features of mobile use of the Internet are also covered. Knowledge of marketing analytics is another focus of the course, as is the writing of search engine optimized texts and ad texts for Google Ads advertising campaigns.

Our Bachelor's degree program has a modular structure, i.e. you study based on subject areas that are divided into modules. After successfully completing the modules, you will be credited with ECTS points (European Credit Transfer System), which document your achievements. These ECTS points are internationally comparable and of course recognized.

Compulsory elective module: CRM with Salesforce Service Cloud

Salesforce is the world's most widely used software solution for customer relationship management (CRM). The tool is characterized by the fact that it offers many functions and integrates the latest technologies. As the compulsory elective module is carried out in cooperation with Salesforce, you will also be prepared for certifications as part of the module.

Theory-practice transfer in myStudium Online Marketing: Learn to apply your new knowledge directly in practice!

In a variety of modules, e.g. Collaborative Working, Market Research and Digital Publishing, you will have the opportunity to present your own concepts as part of your online tutorials. You will learn to critically reflect on selected content and your arguments.

New: AI-Electives!

With our optional AI elective modules, you will learn everything you need to know about artificial intelligence during your studies and make yourself indispensable on the job market!

  • Learn everything from the basics of AI systems to prompting techniques*

  • We will discuss real use cases that you may encounter in your day-to-day work

  • Take the modules independently of your degree programme and still collect valuable ECTS Points

  • Become a specialist of the future! We are one of the first universities to offer you the best conditions on the labour market

*You can find more information on course content in the module handbook

IU Info Event

You have questions on myStudium? Get to know us!

This is why myStudium is worthwhile

In our video, you will learn what awaits you in myStudium and what advantages you will benefit from at the IU:

  • You learn in a particularly practical way in small study groups.

  • During your studies, you will be supported by study advisors and study coaches.

  • You decide whether you learn on site or on the virtual campus.

  • You receive discounts on services, subscriptions or branded articles from our partners.

  • We work with you to find the best solutions for financing your myStudium.

Note: Our videos are only available in German as of now.


Your career prospects in Online Marketing

Online marketing managers are responsible for ensuring that a company is professionally positioned and visible in all digital media. This makes them an indispensable part of almost every company. After graduating from the myStudium Online Marketing program, you will work as a ...


Your costs and services

Only until 20.06.24
Full Time
Duration 36 months




Enroll by June 20th and get a discount with the code "SPRING2024"!
Additional Costs

Included services:

Classes in virtual classroom or on-campus

Use of our online campus

Test access to the myCampus learning platform directly after signing the contract

Correction of your final module exams

Teaching and learning material

Online exams

Instruction, supervision and evaluation of your bachelor thesis

Shipping costs for the study scripts (Germany, Austria and Switzerland)

Do you still have questions?

Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.

We support you. Right from the start.

Together we will find the best solution for your career path.

Just give us a call
*Available from Monday - Friday from 8 a.m. - 8 p.m., Saturday from 9 a.m. - 5 p.m.

+49 (0) 30 31198810
Admission Requirements

Admission requirements

We make it possible: At IU International University you can start your desired study programme - without NC, state-recognised, with or without a general A-level!

Sounds good? Test now 1 month for free

Frequently asked questions about the Bachelor Online Marketing

We have compiled the most important questions and answers for you here. If you still have questions, our student advisory service will be happy to help you.

Request free study brochure

Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.

Awards, accreditations and certifications

IU Internationale Hochschule ist seit 1999 eine staatlich anerkannte HochschuleIU Internationale Hochschule ist vom Wissenschaftsrat akkreditiertIU Internationale Hochschule ist zugelassen für FernunterrichtIU Internationale Hochschule erhält beim StudyCheck-Award 2023 die Auszeichnung „Top Hochschule in Deutschland“