Bachelor's degree
Reached my dream destination.

Bachelor Tourismus- Management (B.A.)

Study current trends, digital business models and marketing strategies in tourism. Your tourism management degree will make you a sought-after specialist and manager.

# Distance learning # myStudium # Dual studies

Language : German

Destination of the future: study tourism management

Exciting fields of activity await you. From Sustainable Tourism to E-Tourism. From planning complete holiday trips to marketing entire holiday regions. With your degree in Tourism Management at the IU International University of Applied Sciences (IU), you will ensure that your customers reach their destination. And experience unforgettable moments. Become a tourism manager in a new generation that uses digital and social media as a matter of course to achieve its goals. 

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In our free and non-binding information material you will find out everything about:

  • Content of your studies

  • Admission and application

  • Prices in detail

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The whole wide world. For your career.

As a graduate of the Tourism Management B.A. programme, you will find versatile and exciting jobs in private and public tourism. You can apply to tour operators, travel sales organisations, providers of tourism services, marketing organisations or DMOs (destination management organisations). For example as: 

Frau berät Paar bei der Reiseplanung

Product Manager for Tour Operators

Product management is the heart of the tour operator industry. Based on a precise analysis of the market, demand trends and the competition, as a product manager you can:package special travel modules into a promising product. Including purchasing and pricing. In this job, your project management skills, your affinity for numbers and IT, and your view of the "big picture" are particularly important.  

Frau und Mann arbeiten gemeinsam an Schreibbtisch

Destination Manager

Zwei Hotel Mitarbeiterinnen bei der Arbeit

Online Travel Distrubution Expert

Choose how you want to study Tourism Management at IU

You can complete your Bachelor's degree in Tourism Management in various forms of study. It all depends on what your individual everyday life looks like and what prerequisites you start your studies with. The table gives you a good overview of the advantages of the different forms of study and which model will best support you personally on your way.  

Distance Learning

For maximum freedom - study 100% flexible

You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.


Study the way you want after graduating from high school. Campus or online – you decide. 

Study on campus during the day or in the virtual lecture hall, exchange ideas with professors and fellow students and deepen your knowledge on our digital platform. This way you will benefit from the perfect mix of classic student life and flexible online studies!


Dual Studies

Studies or work experience? Why not both?
You will study in person or virtually and learn how to put your knowledge into practice during your practical phases in a company. The perfect mix of theory and practical experience, tailored exactly to you and your needs.

Why you should study tourism management

If you study Tourism Management, you will have more varied and promising career prospects afterwards. In addition, a Bachelor's degree promotes your personal and professional growth. Many companies also prefer employees with a university degree for promotions. 

Even beyond the professional benefits, a degree has a lot to offer. Learning is fun under the right circumstances. And at IU we want to offer you the best possible study conditions. So that you can enjoy and be motivated to learn throughout your life. 

Your IU studies in tourism management

Your Tourism Management studies at IU are primarily business-oriented. And oriented towards the latest trends and currents. Sustainability Management, Digitalisation and Crisis Management are just as much a part of this as the innovative product and offer design for the development of new tourism markets. 

You will gain all the skills you need in Tourism and Destination Management, Marketing, Market Research and Sales. You will also be fit in tour operator and travel sales management after your studies. And thus ready for managerial functions. At IU, you have the option of completing your studies by distance learning or in a dual studies programme. Choose the form of study that best suits your plans and prepare for your professional future in Tourism Management. 

A look into the future: What you'll do after graduation

After your Tourism Management studies, you will find versatile and exciting jobs in private and public Tourism. For example, you can apply to work for Tour Operators, Travel Sales Organisations, Providers of Tourism Services, Marketing Organisations or DMOs (Destination Management Organisations).  

Your skills are especially in demand in the areas in which you have deepened your knowledge. For example, in Aviation And Transport Management, Cruise Tourism Or Health Tourism. Wherever your journey takes you, the skills from your Tourism Management studies will equip you for the challenges ahead. 

The most important questions about studying tourism management

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You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

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