Bachelor Tourismusmanagement (B.A.)

Study current trends, digital business models and marketing strategies in tourism. Your tourism management degree will make you a sought-after specialist and manager.

Distance learning

Dual studies

Language : German


Exciting fields of activity await you. From sustainable tourism to e-tourism. From planning complete holiday trips to marketing entire holiday regions. With your degree in tourism management, you will ensure that your customers reach their destination. And experience unforgettable moments. Become a tourism manager in a new generation that uses digital and social media as a matter of course to achieve its goals.  

Your tourism management studies are primarily business-oriented. And it is oriented towards the latest trends and currents. Sustainability management, digitalisation and crisis management are just as much a part of this as innovative product and offer design to open up new tourism markets. You will gain all the skills you need in tourism and destination management, marketing, market research and sales. You will also be fit in tour operator and travel sales management after your studies. And thus ready for managerial functions. Especially because you can expand your leadership skills and management competences accordingly. 

Your intercultural and ethical skills? You will automatically acquire them with your Bachelor's degree. You can also specialise further during your studies. For example, in aviation and transport management, cruise tourism or health tourism. Take advantage of the opportunities. And deepen your knowledge in the related fields of hospitality and events. Learn more about e-commerce in tourism, social media marketing and market psychology. And your language skills? You can also expand them. 

Information on accreditation and state approval can be found on the sub-page of the degree program.

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Why you should study at IU

By studying at IU International University, you can expect up to 20% more salary in your future career.
The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
Start out in the professional world without compromises - no problem with a degree from us.


As a graduate of the Tourism Management B.A. programme, you will find versatile and exciting jobs in private and public tourism. You can apply to tour operators, travel sales organisations, providers of tourism services, marketing organisations or DMOs (destination management organisations). For example as: 

Product Manager for tour operators (m/f/d)

Product management is the heart of the tour operator industry. Based on a precise analysis of the market, demand trends and the competition, as a product manager you can:package special travel modules into a promising product. Including purchasing and pricing. In this job, your project management skills, your affinity for numbers and IT, and your view of the "big picture" are particularly important.  

Destination Manager (m/f/d)

Your goal as a destination manager is the strategic and sustainable development of tourist areas. For this purpose, you usually work in specially founded DMOs (Destination Management Organisations). The aim is to maximise positive tourism effects while minimising negative effects on local businesses, the population and the environment. Based on your concept, measures are defined and the financing for their implementation is acquired. Besides good project management skills, you should also be able to react flexibly to changes. 

Online travel distribution expert (m/f/d)

Online travel portals and online travel agencies (OTAs) are often the first point of contact for people looking for travel. They usually sell travel services for a commission. In addition, OTAs generate revenue through contractual partners (e.g. rental cars, travel insurance). They thus often represent hybrid business models (tour operator and travel distributor). In addition to a good knowledge of tourism, as an online travel distribution expert you need a high affinity for IT. Because your workplace is one thing above all: digitally oriented. 

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The study that adapts to your life

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Distance learning

For maximum flexibility and maximum success - study 100% online 

Complete your online studies in a completely self-determined way – whenever, wherever and however you want! You will benefit from innovative learning tools and direct exchange with professors, fellow students and coaches via a variety of networking platforms.

Dual studies

Studies or work experience? Why not both? 

You will study in person or virtually and learn how to put your knowledge into practice during your practical phases in a company. The perfect mix of theory and practical experience, tailored exactly to you and your needs.

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