*Translated: International Marketing. Language: German.
With your Bachelor’s degree in International Marketing, the world of marketing will be open to you.
The rapid development of the global market, digitalization trends and the growing demands on young professionals in international business as well as Germany's role as an export country emphasize the importance of a specialized education with an international marketing focus. In this degree program, you will acquire knowledge of general and international marketing fundamentals as well as in-depth practical skills for a successful career in global marketing. You will also gain a comprehensive understanding of digitalization, entrepreneurship and AI applications. After graduating, you can start your career as an International Marketing Manager, Global Communication Manager, Social Media Manager, (Social) Media and E-Commerce Specialist or Customer Experience Manager.
In our free and non-binding information material you will find out everything about:
Content of your studies
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With your International Marketing degree, you will be well prepared for a career in international companies. For example, as:
As a Global Marketing Manager, you will be responsible for developing and implementing international marketing strategies and planning global campaigns to promote customer loyalty. Your skills in strategic marketing, project management and market analysis will contribute to the further development of marketing. If you are ready to master global challenges and enjoy working in a dynamic environment, this position is ideal for you.
Join us as a Global Brand Manager! In this role, you will be responsible for brand development and the management of brand portfolios, working closely with various project teams. Your expertise in branding, market research and teamwork is essential for the successful positioning of brands in international markets.
As a Global Social Media Manager, you will be responsible for developing international social media strategies, creating high-quality content and analyzing campaigns to maximize their impact. Your expertise in social media management, content strategy and community building will help strengthen brands worldwide. If creative approaches and digital communication are your passion, this job is ideal for you.
You can complete your International Marketing Bachelor's degree at IU by distance learning. Here you can find out how your studies at IU work and what your advantages are in the distance learning study model.
You study completely on your own terms. Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.
Information on study content & electives
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You do not need a specific numerus clausus (NC) to study this degree program at IU. We also don't have a stressful selection process or waiting semester. Instead, we prefer to get to know you personally and talk together about where your talents and strengths lie. This way you can achieve your individual goals.
You can study the International Marketing bachelor’s degree through the distance learning programme completely on your own terms and with 100% flexibility. Thanks to the virtual learning format with interactive online courses, your IU studies can be completed entirely independent of time and place.
Yes, we also make this possible at the IU. In addition to the entrance qualification in the form of an Abitur or Fachabitur, prospective students without an Abitur also have the opportunity to enter our Bachelor's program. You can study International Marketing without an Abitur if you have completed advanced training, have a master craftsman's certificate or have at least two years of vocational training and at least three years of professional experience.
The Bachelor's degree lasts 36, 48 or 72 months, depending on which time model you choose. If you need more time and semesters for your studies, this is also absolutely no problem.
Companies that market themselves in several countries face additional challenges. Often identical products require a different marketing strategy in different territories. Advertising messages that are effective in Germany are rarely as effective when translated directly. Prices should also match the local economic conditions. In addition, legal regulations must be observed in this context. At the same time, the differences must not be so great that the brand appears with a completely different image in other countries.
International marketing therefore deals with precisely these issues in order to successfully establish international companies in different countries. Professionals in this field are well versed in the possible differences in cultures, the appropriate marketing strategies and legal restrictions. They are also skilled at commissioning market research to target new markets. Graduates with a Bachelor's degree in International Marketing are therefore sought after by global corporations.
Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.
With a degree course, you are breaking new ground: you are expanding your knowledge and are ready to take on more responsibility. New career opportunities and promotion prospects await you. Your personal development is also a major benefit of your studies. You invest in yourself and your professional skills. As a result, you are actively shaping your professional future. Studying is also fun - especially when it fits in with your life, as it does at IU.
You will learn the basics of international business administration, economics and management, including topics such as global politics, economic systems and corporate social responsibility. You will also deepen your knowledge in areas such as international consumer behavior, market research, digital future commerce, international brand management and the use of AI in a corporate context. You will develop ethical and intercultural skills and improve your soft skills in conflict management, communication and self-management. You can choose from specializations such as Artificial Intelligence in Marketing, Performance Marketing, Social Media Marketing, Sales Management, Entrepreneurship, Growth Hacking or Sustainability and Marketing to build your individual profile.
After graduating, you will be ideally equipped to operate confidently on an international level and contribute your specialist knowledge to companies with a global focus, marketing agencies, e-commerce companies and international brands. Start your career as an International Marketing Manager, Global Communication Manager, Social Media Manager, (Social) Media and E-Commerce Specialist or Customer Experience Manager, for example.
