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Titelbild für Infoseite “Bachelor Internationales Marketing”: Marketingmanager mit Tablet im Büro
Bachelors's degree
Titelbild für Infoseite “Bachelor Internationales Marketing”: Marketingmanager mit Tablet im Büro
My global progress.

Bachelor Internationales Marketing* (B.A.)

*Translated: International Marketing. Only available in German


With your Bachelor’s degree in International Marketing, the world of marketing will be open to you.


# Distance learning

Language : German

International Marketing studies - global and digital.

Do you find Marketing extremely attractive and would like to manage big "global brands" later on? That's a good match! With your Bachelor's degree in International Marketing, you'll get ready for a career as a marketing professional. At the IU International University of Applied Sciences (IU), you will learn exactly what you need to align global brands with the market. 

Do you want to know more?

In our free and non-binding information material you will find out everything about:

  • Content of your studies

  • Admission and application

  • Prices in detail


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Your career opportunities. With international flair.

With your International Marketing degree, you will be well prepared for a career in international companies. For example, as: 

Global Marketing Manager

Global Marketing Manager designs and supports international identity. In this position, you develop marketing measures for the optimal strategic positioning of the corporate brand on the global market. You coordinate the planning and implementation of global events to build your brand and retain customers. Among other things, you will be responsible for marketing campaigns (SEO and SEA), support the content team and prepare market and competition analyses. 

Global Brand Manager

GLOBAL MARKETING COMMUNICATIONS MANAGER:IN

Studyformats

Choose how you want to study International Marketing at IU

You can complete your International Marketing Bachelor's degree at IU by distance learning. Here you can find out how your studies at IU work and what your advantages are in the distance learning study model.   

Fernstudium an der IU Internationale Hochschule: Studentin in der Bibliothek

Distance Learning

For maximum freedom - study 100% flexible

You study completely on your own terms. Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.

Request free study brochure

Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.

FAQ

The most important questions about studying International marketing

Contact

Do you still have questions?

Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.

Details

Why you should study International Marketing

With your Bachelor's degree in International Marketing, you will gain exactly the knowledge that globally operating companies need to promote their sales. If you want to work in this field, this degree opens the right doors for you, since it gives you the best prerequisites for a wide range of career options in your professional future. 

A degree programme is also an excellent investment in yourself and your skills. At IU, we make lifelong learning possible for you. Whatever your everyday life may look like, with us you will find the study model that suits you best. 

Your IU studies in International Marketing

The International Marketing degree programme is based on four pillars: solid business basics, innovative marketing skills, excellent knowledge of the global market and digital know-how. You will learn which megatrends are up to date worldwide and how to use them for successful marketing strategies. You will not only think beyond national borders, you will also acquire the competence to act in an interdisciplinary manner and to make strategically sound decisions. At the same time, you will strengthen your soft skills so that you can later appear confidently on the international stage. 

You can also sharpen your individual profile during your studies. We offer you six market-relevant specialisations: Social Media, E-Commerce, Entrepreneurship, Online Marketing, Sales and PR. You can enjoy full freedom of choice not only in your elective area. You can choose your study time model and simply learn whenever you want and wherever you are. 

A look into the future: What you will do after graduation

Your skills - from product and market research, planning, conception and budgeting to cross-media implementation - are in demand internationally. After graduation, you can expect challenging positions in marketing, brand management, sales or e-commerce at global companies. Or you can found your own start-up right away. If you are a young professional, you may start in a trainee or junior position. Initially, you will take care of small or partial projects to optimise marketing performance. For example, you evaluate analyses and contribute your ideas for sales-promoting campaigns.  

Thanks to the appropriate professional experience, you will take on much more responsibility, manage budgets and ensure that costs do not get out of hand. In senior positions, you will lead your team members, assign tasks and ensure that your brand becomes and remains successful on a global level. The industry you work in depends on your interests, as marketing professionals are sought after across all industries

Awards, accreditations and certifications

IU Internationale Hochschule ist seit 1999 eine staatlich anerkannte HochschuleIU Internationale Hochschule ist vom Wissenschaftsrat akkreditiertIU Internationale Hochschule ist zugelassen für FernunterrichtIU Internationale Hochschule erhält beim StudyCheck-Award 2023 die Auszeichnung „Top Hochschule in Deutschland“