Bachelor Internationales Marketing (B.A.)

MY GLOBAL PROGRESS.

With your bachelor’s degree in international marketing, the world of marketing will be open to you. 

Distance learning

Language : German

Bachelorstudium

INTERNATIONAL MARKETING STUDIES - GLOBAL AND DIGITAL.

Do you find Marketing extremely attractive and would like to manage big "global brands" later on? That's a good match! With your Bachelor's degree in International Marketing, you'll get ready for a career as a marketing professional. At the IU International University of Applied Sciences (IU), you will learn exactly what you need to align global brands with the market. 

Do you want to know more?

In our free and non-binding information material you will find out everything about:

  • Content of your studies
  • Admission and application
  • Prices in detail
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Career

YOUR CAREER OPPORTUNITIES. WITH INTERNATIONAL FLAIR.

With your International Marketing degree, you will be well prepared for a career in international companies. For example, as: 

Choose how you want to study International Marketing at IU

You can complete your International Marketing Bachelor's degree at IU by distance learning. Here you can find out how your studies at IU work and what your advantages are in the distance learning study model.   

Learn everything about your

Request your information material now without obligation!

We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Distance learning

For maximum freedom - study 100% flexible

You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.

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Degree
Bachelor of Arts
State-recognised & award-winning*
German
Admission requirements
With and without Abitur (A-Levels)
No NC (admissions restrictions) or waiting semester
Advantages of the study format
Flexible learning on the online campus - whenever and wherever you want
Innovative study app IU Learn and online campus
Possibility to study alongside your job thanks to 100% online teaching
Personal support from study advisors, teachers, study coaches and career coaches
Take your online exams 24/7 from the comfort of your own home
Campus
Virtual campus – 100 % online
Time model
Start your studies at any time
Full Time – 36 months
Part Time I – 48 months
Part Time II – 72 months
Study online

* Information on accreditation and state approval can be found on the sub-page of the degree programme.

Why you should study International Marketing  

With your Bachelor's degree in International Marketing, you will gain exactly the knowledge that globally operating companies need to promote their sales. If you want to work in this field, this degree opens the right doors for you, since it gives you the best prerequisites for a wide range of career options in your professional future. 

A degree programme is also an excellent investment in yourself and your skills. At IU, we make lifelong learning possible for you. Whatever your everyday life may look like, with us you will find the study model that suits you best. 


Your IU Studies in International Marketing  

 The International Marketing degree programme is based on four pillars: solid business basics, innovative marketing skills, excellent knowledge of the global market and digital know-how. You will learn which megatrends are up to date worldwide and how to use them for successful marketing strategies. You will not only think beyond national borders, you will also acquire the competence to act in an interdisciplinary manner and to make strategically sound decisions. At the same time, you will strengthen your soft skills so that you can later appear confidently on the international stage. 

You can also sharpen your individual profile during your studies. We offer you six market-relevant specialisations: Social Media, E-Commerce, Entrepreneurship, Online Marketing, Sales and PR. You can enjoy full freedom of choice not only in your elective area. You can choose your study time model and simply learn whenever you want and wherever you are. 


A look into the future: what you will do after graduation  

Your skills - from product and market research, planning, conception and budgeting to cross-media implementation - are in demand internationally. After graduation, you can expect challenging positions in marketing, brand management, sales or e-commerce at global companies. Or you can found your own start-up right away. If you are a young professional, you may start in a trainee or junior position. Initially, you will take care of small or partial projects to optimise marketing performance. For example, you evaluate analyses and contribute your ideas for sales-promoting campaigns.  

Thanks to the appropriate professional experience, you will take on much more responsibility, manage budgets and ensure that costs do not get out of hand. In senior positions, you will lead your team members, assign tasks and ensure that your brand becomes and remains successful on a global level. The industry you work in depends on your interests, as marketing professionals are sought after across all industries

The most important questions about studying International Marketing

Request free information

You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Awards, accreditations and certifications

Staatlich Anerkannte Hochschule ZFU