MY GLOBAL PROGRESS.
Bachelor Internationales Marketing (B.A.)
With your bachelor’s degree in international marketing, the world of marketing will be open to you.
Distance learning
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INTERNATIONAL MARKETING STUDIES - GLOBAL AND DIGITAL.
You find the topic of marketing extremely attractive and would like to manage large "global brands" one day. But behind the brave new world of marketing is, above all, a lot of interdisciplinary work, from product and market research, planning, conception, and budgeting to cross-media implementation. With your bachelor’s degree in International Marketing, you will get ready for a career as a marketing professional. After graduation, you can expect challenging positions in marketing, brand management, sales, or e-commerce at global companies. Or you could found your own start-up right away.
Your International Marketing degree is based on four pillars: solid business fundamentals, innovative marketing skills, excellent knowledge of the global market and digital know-how. You know which megatrends are up to date worldwide and how to utilise them for successful marketing strategies. You do not only think beyond national borders, but own the competence to act in an interdisciplinary manner and make strategically sound decisions. Simultaneously, you will strengthen your soft skills to later perform confidently on the international stage. You will be able to sharpen your individual profile even while you are still studying. We offer six market-relevant specialisations: social media, e-commerce, entrepreneurship, online marketing, sales, and public relations. This is how you will be able to successfully assert yourself in the marketing world of tomorrow.
Information on accreditation and state approval can be found on the sub-page of the degree program.
Do you want to know more?
In our free and non-binding information material you will find out everything about:
- Content of your studies
- Admission and application
- Prices in detail
Why you should study at IU
- SALARY INCREASE up to 20%
- By studying at IU International University, you can expect up to 20% more salary in your future career.
- MORE RESPONSIBILITY IN THE JOBS OF THE FUTURE
- The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
- OPTIMAL PROMOTION AND CAREER OPPORTUNITIES
- Start out in the professional world without compromises - no problem with a degree from us.
YOUR CAREER OPPORTUNITIES. WITH INTERNATIONAL FLAIR.
With your International Marketing degree, you will be well prepared for a career in international companies. For example, as:
GLOBAL MARKETING MANAGER
Global Marketing Manager designs and supports international identity. In this position, you develop marketing measures for the optimal strategic positioning of the corporate brand on the global market. You coordinate the planning and implementation of global events to build your brand and retain customers. Among other things, you will be responsible for marketing campaigns (SEO and SEA), support the content team and prepare market and competition analyses.
GLOBAL BRAND MANAGER
As a Global Brand Manager:in you are responsible for the strategic and operational management of brands. You develop the brand on a global level and keep an eye on all elements of the marketing mix. This includes, for example, the maintenance of the product range, the conception of new products as well as the content, PR and event strategy. In addition, you take over the briefing of agencies and other external partners. You analyse sales data and generate cosumer insights.
GLOBAL MARKETING COMMUNICATION MANAGER
In this position you will be responsible for the planning, budgeting, implementation and controlling of measures to optimise the holistic marketing performance. You design specific marketing strategies and implement them operationally. In addition to performance analyses, your tasks include the creation of texts and the conception of editorial content. Furthermore, you are responsible for the management of partner and sponsoring activities.
Learn everything about your
The study that adapts to your life
Distance learning
For maximum freedom - study 100% flexible
You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.
Are you busy at work, do you have a family, want to travel or take care of other projects while you study? Go for it!
You can expect a variety of innovative tools for every type of learner, e.g. our smart IU Learn app, digital scripts, interactive books and learning videos. You can take your exams online 24/7.
Depending on your personal or professional situation, you are free to decide whether to take one course after the other or several in parallel.
If you need more time than planned, you can simply take a semester off or extend your studies by up to 12 months – completely free of charge!
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