Bachelor Internationales Marketing* (B.A.)
*Translated: International Marketing. Only available in German
With your Bachelor’s degree in International Marketing, the world of marketing will be open to you.
# Distance learning
Language : German
Global and Digital. Study International Marketing.
The rapid development of the global market, digitalization trends and the growing demands on young professionals in international business as well as Germany's role as an export country emphasize the importance of a specialized education with an international marketing focus. In this degree program, you will acquire knowledge of general and international marketing fundamentals as well as in-depth practical skills for a successful career in global marketing. You will also gain a comprehensive understanding of digitalization, entrepreneurship and AI applications. After graduating, you can start your career as an International Marketing Manager, Global Communication Manager, Social Media Manager, (Social) Media and E-Commerce Specialist or Customer Experience Manager.
In our free and non-binding information material you will find out everything about:
Content of your studies
Admission and application
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Your career opportunities. With international flair.
With your International Marketing degree, you will be well prepared for a career in international companies. For example, as:
Global Marketing Manager
As a Global Marketing Manager, you will be responsible for developing and implementing international marketing strategies and planning global campaigns to promote customer loyalty. Your skills in strategic marketing, project management and market analysis will contribute to the further development of marketing. If you are ready to master global challenges and enjoy working in a dynamic environment, this position is ideal for you.
Global Brand Manager
Global Social Media Manager:in
Choose how you want to study International Marketing at IU
You can complete your International Marketing Bachelor's degree at IU by distance learning. Here you can find out how your studies at IU work and what your advantages are in the distance learning study model.
Distance Learning
For maximum freedom - study 100% flexible
You study completely on your own terms. Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.
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What you get for free
Information on study content & electives
Information on career prospects
Information on financing options
The most important questions about studying International marketing
Do you still have questions?
Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.
Why you should study International Marketing
With a degree course, you are breaking new ground: you are expanding your knowledge and are ready to take on more responsibility. New career opportunities and promotion prospects await you. Your personal development is also a major benefit of your studies. You invest in yourself and your professional skills. As a result, you are actively shaping your professional future. Studying is also fun - especially when it fits in with your life, as it does at IU.
Your IU studies in International Marketing
You will learn the basics of international business administration, economics and management, including topics such as global politics, economic systems and corporate social responsibility. You will also deepen your knowledge in areas such as international consumer behavior, market research, digital future commerce, international brand management and the use of AI in a corporate context. You will develop ethical and intercultural skills and improve your soft skills in conflict management, communication and self-management. You can choose from specializations such as Artificial Intelligence in Marketing, Performance Marketing, Social Media Marketing, Sales Management, Entrepreneurship, Growth Hacking or Sustainability and Marketing to build your individual profile.
A look into the future: What you will do after graduation
After graduating, you will be ideally equipped to operate confidently on an international level and contribute your specialist knowledge to companies with a global focus, marketing agencies, e-commerce companies and international brands. Start your career as an International Marketing Manager, Global Communication Manager, Social Media Manager, (Social) Media and E-Commerce Specialist or Customer Experience Manager, for example.
Awards, accreditations and certifications
