INTERNATIONAL MARKETING STUDIES - GLOBAL AND DIGITAL.
You find the topic of marketing extremely attractive and would like to manage large "global brands" one day. But behind the brave new world of marketing is, above all, a lot of interdisciplinary work, from product and market research, planning, conception, and budgeting to cross-media implementation. With your bachelor’s degree in International Marketing, you will get ready for a career as a marketing professional. After graduation, you can expect challenging positions in marketing, brand management, sales, or e-commerce at global companies. Or you could found your own start-up right away.
Your International Marketing degree is based on four pillars: solid business fundamentals, innovative marketing skills, excellent knowledge of the global market and digital know-how. You know which megatrends are up to date worldwide and how to utilise them for successful marketing strategies. You do not only think beyond national borders, but own the competence to act in an interdisciplinary manner and make strategically sound decisions. Simultaneously, you will strengthen your soft skills to later perform confidently on the international stage. You will be able to sharpen your individual profile even while you are still studying. We offer six market-relevant specialisations: social media, e-commerce, entrepreneurship, online marketing, sales, and public relations. This is how you will be able to successfully assert yourself in the marketing world of tomorrow.
Information on accreditation and state approval can be found on the sub-page of the degree program.
Do you want to know more?
In our free and non-binding information material you will find out everything about:
- Content of your studies
- Admission and application
- Prices in detail
Why you should study at IU
- SALARY INCREASE up to 20%
- By studying at IU International University, you can expect up to 20% more salary in your future career.
- MORE RESPONSIBILITY IN THE JOBS OF THE FUTURE
- The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
- OPTIMAL PROMOTION AND CAREER OPPORTUNITIES
- Start out in the professional world without compromises - no problem with a degree from us.
GLOBAL MARKETING MANAGER
Global Marketing Manager designs and supports international identity. In this position, you develop marketing measures for the optimal strategic positioning of the corporate brand on the global market. You coordinate the planning and implementation of global events to build your brand and retain customers. Among other things, you will be responsible for marketing campaigns (SEO and SEA), support the content team and prepare market and competition analyses.
GLOBAL BRAND MANAGER
As a Global Brand Manager:in you are responsible for the strategic and operational management of brands. You develop the brand on a global level and keep an eye on all elements of the marketing mix. This includes, for example, the maintenance of the product range, the conception of new products as well as the content, PR and event strategy. In addition, you take over the briefing of agencies and other external partners. You analyse sales data and generate cosumer insights.
GLOBAL MARKETING COMMUNICATION MANAGER
In this position you will be responsible for the planning, budgeting, implementation and controlling of measures to optimise the holistic marketing performance. You design specific marketing strategies and implement them operationally. In addition to performance analyses, your tasks include the creation of texts and the conception of editorial content. Furthermore, you are responsible for the management of partner and sponsoring activities.
- Market Psychology
- Global Corporation and Globalization
- International Marketing
- Data Driven Marketing
Our bachelor's degree programs are generally free admission programs. Precondition, in any case, is at least a university entrance qualification in the form of:
- A General qualification diploma or vocational technical diploma
- An entrance qualification for studies at universities of applied sciences
- A master craftsman's diploma
- Or advanced further training
- Or at least two years of vocational training plus at least three years of professional experience.
For detailed information and advice about possible exceptions, please refer to the corresponding subpage of the respective bachelor's degree program.
Have you already completed a vocational training, have you been working professionally for several years or have you been able to successfully complete your studies? Perfect! This is because you can then have certain prior credits and academic achievements specifically recognized to shorten your study time and reduce your tuition fees.
You can find out which of your previous degrees, certificates or professional experience and skills can be credited to you on the websites of the individual course of study or directly from the student advisor for the location you are interested in.
Learn everything about your
The study that adapts to your life
For maximum freedom - study 100% flexible
You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.
Are you busy at work, do you have a family, want to travel or take care of other projects while you study? Go for it!
You can expect a variety of innovative tools for every type of learner, e.g. our smart IU Learn app, digital scripts, interactive books and learning videos. You can take your exams online 24/7.
Depending on your personal or professional situation, you are free to decide whether to take one course after the other or several in parallel.
If you need more time than planned, you can simply take a semester off or extend your studies by up to 12 months – completely free of charge!
Request free info material
Popular degree programs
Marketing Management – provides the most important tools to successfully inspire customers for a product and make them loyal to a brand in the long term.
Media Design provides sound knowledge in all areas of media design, preparation and transmission of digital information.
Marketing - helps to better understand markets, identify customer needs and break through commercial thinking patterns.
What we have to offer
- study programmes to choose from, tailored to your needs
- companies educate with us as practice partners
- locations or study online worldwide
Request free information