Bachelor Internationales Marketing (B.A.)

Why you should study International Marketing  

With your Bachelor's degree in International Marketing, you will gain exactly the knowledge that globally operating companies need to promote their sales. If you want to work in this field, this degree opens the right doors for you, since it gives you the best prerequisites for a wide range of career options in your professional future. 

A degree programme is also an excellent investment in yourself and your skills. At IU, we make lifelong learning possible for you. Whatever your everyday life may look like, with us you will find the study model that suits you best. 

Your IU Studies in International Marketing  

 The International Marketing degree programme is based on four pillars: solid business basics, innovative marketing skills, excellent knowledge of the global market and digital know-how. You will learn which megatrends are up to date worldwide and how to use them for successful marketing strategies. You will not only think beyond national borders, you will also acquire the competence to act in an interdisciplinary manner and to make strategically sound decisions. At the same time, you will strengthen your soft skills so that you can later appear confidently on the international stage. 

You can also sharpen your individual profile during your studies. We offer you six market-relevant specialisations: Social Media, E-Commerce, Entrepreneurship, Online Marketing, Sales and PR. You can enjoy full freedom of choice not only in your elective area. You can choose your study time model and simply learn whenever you want and wherever you are. 

A look into the future: what you will do after graduation  

Your skills - from product and market research, planning, conception and budgeting to cross-media implementation - are in demand internationally. After graduation, you can expect challenging positions in marketing, brand management, sales or e-commerce at global companies. Or you can found your own start-up right away. If you are a young professional, you may start in a trainee or junior position. Initially, you will take care of small or partial projects to optimise marketing performance. For example, you evaluate analyses and contribute your ideas for sales-promoting campaigns.  

Thanks to the appropriate professional experience, you will take on much more responsibility, manage budgets and ensure that costs do not get out of hand. In senior positions, you will lead your team members, assign tasks and ensure that your brand becomes and remains successful on a global level. The industry you work in depends on your interests, as marketing professionals are sought after across all industries.