Titelbild für Infoseite “Bachelor Sportmanagement”: Selbstbewusster junger Mann mit Kappe
Bachelor's degree
Titelbild für Infoseite “Bachelor Sportmanagement”: Selbstbewusster junger Mann mit Kappe
I take it sporty.

Bachelor Sportmanagement* (B.A.)

*Translated: Sports Management. Only available in German

Sport Management will provide you with the most important skills to take on managerial responsibility and a wide range of consulting tasks in the sports industry.

# Distance learning # myStudium

Language : German

Get actively involved in your future. Study sports management.

Are you active in Professional Sport? Then you know exactly how important it is to plan your professional future at an early stage after the end of your active career. But also for amateur athletes, the Bachelor's programme in Sport Management at the IU International University of Applied Sciences (IU) is the perfect basis for turning your passion for Sport into a vocation.  

Do you want to know more?

In our free and non-binding information material you will find out everything about:

  • Content of your studies

  • Admission and application

  • Prices in detail

Request study brochure

Your career opportunities. Future-oriented.

Your studies in Sport Management are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills. 

Zwei Frauen während des Sports im Fitnessstudio

Sports Marketing Manager

As an employee in sports marketing, you will market athletes, sporting events, and sport types, as well as products and services in the sports industry. It is an exciting field since it is estimated that the worldwide sales of sports and outdoor equipment amount to around 44 billion euros, and the trend is rising.

Mann erstellt Trainingsplan in Fitnessstudio

Club Manager

Trainer und Frau beim Workout im Fitnesstudio

Sponsoring project manager


Choose how you want to study Sports Management at IU

You can complete your Bachelor's degree in Sports Management at IU by distance learning. Here you can find out how your studies at IU work and what your advantages are in the distance learning study model.

Fernstudium an der IU Internationale Hochschule: Studentin in der Bibliothek

Distance Learning

For maximum freedom - study 100% flexible

You study completely on your own terms. Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.

myStudium an der IU Internationale Hochschule: Student am Campus


Study the way you want after graduating from high school. Campus or online classes – you decide. 

Learn on campus during the day or virtually from anywhere, exchange ideas with professors and fellow students and deepen your knowledge on our digital platform. This way you will benefit from the perfect mix of classic student life and flexible online studies!

Request free study brochure

Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.


The most important questions about studying sports management


Do you still have questions?

Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.

We support you. Right from the start.

Together we will find the best solution for your career path.

Just give us a call
*Available from Monday - Friday from 8 a.m. - 8 p.m., Saturday from 9 a.m. - 5 p.m.

+49 (0) 30 31198810

Why you should study sports management

A degree programme expands your career opportunities, qualifies you for exciting positions, multiplies your chances of promotion and is fun. With a Bachelor's degree, you have a certificate in your pocket that proves your skills and knowledge. This is well received and will help you advance faster in your career. In a way, it also removes obstacles, because many associations, clubs and organisations prefer academics for higher positions. 

With a Bachelor's degree, you are also investing in yourself. Besides the questions of whether and what you should study, the questions of how, where and when also play an important role. At IU, you can study Sports Management 100% flexibly by distance learning, anywhere in Germany and whenever you want. This makes lifelong learning fun. 

Your IU studies in sports management

With the Bachelor's degree in Sports Management, you can freely develop your talents in the Sports Business. In addition to business skills, you will gain a broad range of specialised knowledge for your future tasks in Management, Consulting and Leadership positions. The curriculum skilfully bridges the gap between theory and practice. You will not only be taught Sports Science, Law, Ethics and Psychosocial skills in dealing with different target groups. You can also choose from academic specialisation options in the areas of Tourism, Hospitality and Events. This will enable you to successfully start out in a wide variety of professional fields in the diverse sports industry. 

A look into the future: What you'll do after graduation

With your Bachelor's degree in Sports Management, you can play wherever you like. Become an expert, consultant or executive and take on exciting Management, Sales and Consulting tasks. At club and association level, in the professional or non-profit sector. Organise entire sporting events, take care of rights marketing and assume responsibility for the entire spectrum of sponsoring. Your skills are required wherever sport plays a role. 

Awards, accreditations and certifications

IU Internationale Hochschule ist seit 1999 eine staatlich anerkannte HochschuleIU Internationale Hochschule ist vom Wissenschaftsrat akkreditiertIU Internationale Hochschule ist zugelassen für FernunterrichtIU Internationale Hochschule erhält beim StudyCheck-Award 2023 die Auszeichnung „Top Hochschule in Deutschland“