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Distance LearningBachelor
Online- Marketing und E-Commerce (B.A.)
Duration:6 semesters・180 ECTSDepending on model
Accreditation:state-approvedZFU: 1175024
Start your studies. Get your discount. Shape your future.
Apply with ZIEL26 by July 30th & secure €1,444 discount + iPad.
Start your studies. Get your discount. Shape your future.
Apply by July 30th and use the code ZIEL26 to get a €1,444 discount and a free iPad.
Start your distance learning bachelor’s programme in “Online- Marketing und E-Commerce" today
In today's marketing landscape, carving out a successful career means having expertise in e-commerce and online marketing – skills increasingly vital to employers. We offer the ideal degree programme that merges both disciplines. Your future in marketing starts today.
How your studies will get you ahead:
You acquire specialised foundational knowledge as well as hands-on methodological and application-oriented skills. Current trends like artificial intelligence are consistently integrated into your learning.
Your studies are highly future-focused, pivoting more towards subjects such as digital commerce and technology rather than traditional marketing areas.
Upon graduation, a diverse range of career fields await you, for instance, at online (marketing) agencies, service providers in web analytics, E-Commerce or market research, within industrial companies and product manufacturers, enterprises and start-ups concentrating on digital communication, and companies specialising in digitalisation and automation.
Study flexible
Study flexible
anytime and anywhere with 24/7 online exams, full- or part-time.
Learn innovatively
Learn innovatively
on your digital campus with your own AI study assistant and multimedia tools.
State-recognized
State-recognized
Benefit from an accredited degree with excellent career prospects.
Summary
Your study programme summed up
Study programme & degree
B.A., 180 ECTS credits
Language: de
Full-time or part-time, 100% flexible
Starting date
Start today with Comfort Start – or start any time on your preferred date
Study duration & extension
36, 48, 72 months, depending on model Extension possible free of charge
Locations
Study programme independent of time & place, no mandatory attendance, innovative study tools available on online-campus, AI study assistant Syntea, exams online or at nearest examination centre
Study fees
Starting at 249€/month, depending on model
Current discount campaign
Recognition & Approval
Study program is state-approved, accredited & internationally renowned, 180 ECTS - DE: AR-Siegel, ZFU: 1175024
Start today: try us out for 1 month
Apply now and start today – or choose your starting date flexibly. You can then test IU for 1 month free of charge. Fees only apply if you decide to continue.
Course Content
Distance learning bachelor’s programme “Online- Marketing und E-Commerce": Your course overview
You will acquire expert knowledge in areas such as: E-Commerce, consumer behaviour, media law, digital business models, web analytics, social media marketing, online sales management, webshops and platforms, as well as design and ergonomics of user interfaces. You will develop vital methodological skills in the following areas: Market research, AI in marketing & e-commerce, agile project management, webshop development, customer journey, design thinking, cross media marketing, and SEO. You also can tailor your career profile by choosing elective modules based on your preferences, such as “Internationales Marketing”, “Purchase & Category Management”, “Influencer Marketing” oder “Digial Business”.
Elective modules: You select to modules each from electives A, B, and C. For electives D: At the beginning of your studies, choose between an internship at a company or the modules in electives D. The internship concludes with a practical reflection. If you opt for modules in elective D, you must complete all modules in this section. It is not possible to mix formats between the internship and electives D.
| Module | ECTS credits |
|---|---|
| Marketing | 5 |
| E-Commerce I | 5 |
| Einführung in das wissenschaftliche Arbeiten für Wirtschaft, Management und Kommunikation | 5 |
| Digitale Business-Modelle | 5 |
| Projekt: Design Thinking | 5 |
| Wahlpflichtmodul D | 5 |
| Module | ECTS credits |
|---|---|
| E-Commerce II | 5 |
| Statistik | 5 |
| Onlinemarketing | 5 |
| Konsumentenverhalten | 5 |
| Projekt: Agiles Projektmanagement | 5 |
| Wahlpflichtmodul D | 5 |
| Module | ECTS credits |
|---|---|
| Social-Media-Marketing | 5 |
| Marktforschung | 5 |
| Web-Analytics | 5 |
| Online Sales Management | 5 |
| Projekt: Customer Journey | 5 |
| Wahlpflichtmodul D | 5 |
| Module | ECTS credits |
|---|---|
| Medienrecht | 5 |
| Webshop und Plattformen | 5 |
| Seminar: KI im Marketing & E-Commerce | 5 |
| Gestaltung und Ergonomie von User Interfaces | 5 |
| Projekt: Cross Media Marketing | 5 |
| Wahlpflichtmodul D | 5 |
| Module | ECTS credits |
|---|---|
| Projekt: Suchmaschinenmarketing | 5 |
| Wahlpflichtmodul A | 10 |
| Wahlpflichtmodul B | 10 |
| Wahlpflichtmodul D | 5 |
| Module | ECTS credits |
|---|---|
| Wahlpflichtmodul C | 10 |
| Projekt: Webshop Development | 5 |
| Bachelorarbeit | 10 |
| Wahlpflichtmodul D | 5 |
| Module | ECTS credits |
|---|---|
| Wahlpflichtbereich A (es sind 10 ECTS Punkte zu wählen) | |
| Statistical Computing | 5 |
| Artificial Intelligence | 5 |
| Social Commerce | 5 |
| Projekt: Social Media Kampagne | 5 |
| Internationales Marketing | 5 |
| Internationales Brand Management | 5 |
| Einkauf, Beschaffung und Distribution | 5 |
| Data Analytics und Big Data | 5 |
| Digital Future Commerce | 5 |
| Projekt: Business Model Development Online - Retailer | 5 |
| Gründungsfinanzierung | 5 |
| Projekt: Entwicklung von Geschäftsideen | 5 |
| Grundlagen Growth Hacking | 5 |
| Projekt: Growth Hacking Trends | 5 |
| Search Engine Optimization – SEO | 5 |
| Search Engine Advertising – SEA | 5 |
| Wahlpflichtbereich B (es sind 10 ECTS Punkte zu wählen) | |
| Projekt: KI-Exzellenz mit kreativen Prompt-Techniken | 5 |
| KI-basierte Medienproduktion: Synthetic Content | 5 |
| Influencer Marketing | 5 |
| Projekt: Konfliktmanagement und Meinungsbildung in Social Media | 5 |
| Internationales Konsumentenverhalten | 5 |
| Customer Relationship Management | 5 |
| Category Management | 5 |
| Projekt: Category Management Analysis and Optimization | 5 |
| Innovation im Digital Environment | 5 |
| Digital HR | 5 |
| Preispolitik | 5 |
| Projekt: Prototyping und Validierung einer Geschäftsidee | 5 |
| Seminar: IT im Growth Hacking | 5 |
| Projekt: Growth Hack Analyse | 5 |
| Projekt: Angewandtes Growth Hacking | 5 |
| Projekt: Marketing Analytics | 5 |
| Wahlpflichtmodul C (es sind 10 ECTS Punkte zu wählen) | |
| Artificial Intelligence | 5 |
| Payment Methoden und Systeme | 5 |
| Influencer Marketing | 5 |
| Grundlagen des Logistik- und Prozessmanagements | 5 |
| Customer Relationship Management | 5 |
| Innovation im Digital Environment | 5 |
| Digital Future Commerce | 5 |
| Digital Finance und Controlling | 5 |
| Projekt: Entwicklung von Geschäftsideen | 5 |
| Grundlagen Growth Hacking | 5 |
| Search Engine Optimization – SEO | 5 |
| Search Engine Advertising – SEA | 5 |
| Seminar: Aktuelle Themen der Digitalisierung | 5 |
| Augmented, Mixed und Virtual Reality | 5 |
| Blockchain und Kryptowährungen | 5 |
| Corporate Finance | 5 |
| Category Management | 5 |
| Content Management Systeme | 5 |
| Projekt: CRM mit der Salesforce Service Cloud | 5 |
| Customer Centric Transformation | 5 |
| Content Marketing | 5 |
| Customer-Centered Data | 5 |
| Data Analytics und Big Data | 5 |
| Data Driven Marketing | 5 |
| Datenmodellierung und Datenbanksysteme | 5 |
| Digital and Mobile Campaigns | 5 |
| Digital Future Commerce | 5 |
| Digital Future Industry | 5 |
| Digital HR | 5 |
| Digitale Konsumentenpsychologie | 5 |
| Gestaltung interaktiver Medien | 5 |
| Grundlagen der Web-Programmierung | 5 |
| Einführung in die Low-Code Entwicklung | 5 |
| Preispolitik | 5 |
| Projekt: Low-Code Entwicklung | 5 |
| Projekt: Marketing Analytics | 5 |
| Projekt: Salesforce Grundlagen | 5 |
| Internationales Brand Management | 5 |
| Internationales Marketing | 5 |
| Einführung in Computer Vision | 5 |
| Investition und Finanzierung | 5 |
| Marktpsychologie | 5 |
| Nachhaltigkeit aus Konsumentenperspektive | 5 |
| Seminar: IT im Growth Hacking | 5 |
| Smart Mobility | 5 |
| Smart Services | 5 |
| Social Media Monitoring | 5 |
| Social Media Research Methoden | 5 |
| Unternehmensplanung und -kontrolle | 5 |
| Kommunikation und Public Relations | 5 |
| Projekt: Nachhaltigkeit aus Konsumentenperspektive | 5 |
| Persönlicher Elevator Pitch | 5 |
| Persönlicher Karriereplan | 5 |
| Studium Generale I | 5 |
| Studium Generale II | 5 |
| Fremdsprache Englisch | 10 |
| Fremdsprache Französisch | 10 |
| Fremdsprache Italienisch | 10 |
| Fremdsprache Spanisch | 10 |
| Lebenslanges und digitales Lernen: Kompetenzen und Praktiken | 5 |
| Green Branding & Marketing: Strategien, Herausforderungen und Praktiken | 5 |
| Projekt: AWS - Grundlagen der Cloud | 5 |
| Projekt: AWS - Erweiterterte Cloud Kenntnisse | 5 |
| Biodiversität: Herausforderungen, Handlungsfelder und Lösungsansätze | 5 |
| Klimawandel: Herausforderungen, Handlungsfelder und Lösungsansätze | 5 |
| Self-Leadership: Kompetenzen und Praktiken | 5 |
| Wahlpflichtmodul D - wenn Du Dich für das Praktikum entscheidest: | |
| Praktikum: Online-Marketing & E-Commerce | 30 |
| Wahlpflichtmodul D - wenn Du Dich für die sechs Module entscheidest: | |
| Interaktion und Kommunikation in Organisationen | 5 |
| Interkulturelle und ethische Handlungskompetenzen | 5 |
| Personal Skills | 5 |
| Kollaboratives Arbeiten | 5 |
| Projekt: Public Speaking | 5 |
| Konfliktmanagement und Mediation | 5 |
Fees
Study model and prices for the online Bachelor's study programme in Online- Marketing und E-Commerce
Only until 30.07.2026
Full-Time
Duration 36 Months
Perfect for students who want to hit the ground running and shorten the period of study by increasing their studying pace.
€399
€379 /mtl.Apply by July 30th and use the code ZIEL26 to get €1,444 discount and a free iPad.
Only until 30.07.2026
Part-Time I
Duration 48 Months
Excellent for talented all-rounders who want to give their studies everything they’ve got while holding down a job and keeping down their monthly costs at the same time.
€344
€329 /mtl.Apply by July 30th and use the code ZIEL26 to get €1,444 discount and a free iPad.
Only until 30.07.2026
Part-Time II
Duration 72 Months
Ideal for students who would like to take their time completing their course on top of their job and everyday life and keep down the monthly costs of their studies.
€259
€249 /mtl.Apply by July 30th and use the code ZIEL26 to get €1,444 discount and a free iPad.
All our study programmes include the following services
Begin today with Comfort Start – or start any time on your preferred date
Free trial month*
Optional semester abroad
Access to MS Office
Opportunities to exchange with teachers and fellow students
Online library with 60,000 E-books and access to Statista
Eduroam internet access at over 20,000 locations worldwide
Study and career coaching
Access to over 14,000 courses and 1,800 video tutorials via LinkedIn Learning
Holiday semesters and free extension for up to 12 months
*The fees for this period only apply if you continue your studies with us.
We are here for you
Do you need help with your decision? Your personal study advisor is happy to help you!
Recognition
Recognition of previous achievements
Do you have vocational training or further education, work experience, or have you already studied? We are happy to assess — even before you apply for your distance learning programme — whether and to what extent we can recognise your prior learning: no obligation and 100% online. Simply complete our online recognition form.
Reduce your study duration: Skip individual modules or entire semesters!
Save on tuition fees: For every recognised ECTS point, you save 30 euros.
Your Experience
Training
Further Education
🤔 Can't find your qualification? No worries! Our form helps you get other qualifications recognised.
How you benefit:
Up to
,- €
Up to- ECTSSaved
Up to- HoursSaved
🤔 Can't find your qualification? No worries! Our form helps you get other qualifications recognised.
Need help with your recognition application? Our recognition guide brings together all the key information you need.
If you want to take full advantage of our recognition process, make sure to submit your application before the end of your trial month. To reduce your study duration, you can submit your prior learning recognition application at any time — including during your studies. However, a fee reduction can no longer be granted after the trial month has ended.
Admission requirements
Admission requirements
We make it possible: At IU International University of Applied Sciences you can start your desired study programme - without NC, state-recognised, with or without a general A-level!
With vocational or high school diploma With a general university entrance qualification (high school diploma) or an entrance qualification for universities of applied sciences (vocational diploma: academic and practical part), you can enter our Bachelor's study programme* directly.
Graduates from Waldorf schools and vocational colleges in Baden-Württemberg must have their entrance qualification for universities of applied sciences confirmed by the relevant authority in order to be able to study in another federal state. This also applies if you want to study in a federal state other than Thuringia. Additional achievements may be required. Our student advisory team will answer any questions about this.
* For applicants with international school diplomas (e.g. IB-Diploma) or degrees earned abroad, the institution conducts an equivalence test (according to Anabin).
You can also study at IU International University of Applied Sciences (IU) without a high school diploma. To do so, you simply need:
A master craftsman's certificate or
Advanced professional training (e.g. as an IHK business administrator) or
At least two years of recognized vocational training in Germany, followed by at least 3 years of professional experience (full-time)*: Depending on the focus of your training and professional activity and what you want to study, you can start directly with a trial phase or prove your aptness in other ways.
*If you have completed your vocational training and professional experience within Europe, but outside of Germany, the university will carry out an equivalency assessment. EU qualifications can be accepted as equivalent if your vocational qualification is comparable to a German vocational qualification at level DQR 4.
We require proof of your German language skills from prospective foreign students for the German language study programme. You can prove this to us as follows:
TestDaF (TND3, min. 3 points in all sections, level B2)
DSH (DSH1, level B2)
Telc (Telc B2, level B2)
ÖSD (ÖSD B2, level B2)
Please note: The proof must be submitted before the start of the study programme and must not be older than five years as a rule.
Start today: try us out for 1 month
Apply now and start today – or choose your starting date flexibly. You can then test IU for 1 month free of charge. Fees only apply if you decide to continue.
Request free study brochure
Voices on distance learning
Soziale Arbeit (B.A.)
Stefanie
5,0/5
Sehr empfehlenswert
Insgesamt ein super Studium, ich bin sehr zufrieden und fühle mich rundum gut betreut und aufgehoben. Es wird sich viel Mühe um die Zufriedenheit der Studenten gegeben und auch die Dozenten sind super nett und engagiert. Man kann jederzeit Fragen klären und hat immer einen Ansprechpartner der einem weiterhilft. Ich würde jederzeit wieder an der IU studieren und kann es nur weiterempfehlen!
Posted on 22.05.2026 on fernstudiumcheck.de
Angewandte Psychologie (B.Sc.)
Albena
4,0/5
Flexibilität im Fernstudium neben dem Beruf
Ich habe bisher sehr gute Erfahrungen im Fernstudium ‚Angewandte Psychologie‘ gemacht. Besonders gut gefällt mir die Flexibilität bei der IU, weil ich neben dem Studium zu 100 % arbeite. Ich kann selbst entscheiden, wann und wie viel ich lerne. Sehr zufrieden bin ich auch damit, dass ich keinen Druck habe, wann ich mit dem Studium fertig sein muss, und dass ich kostenlos verlängern kann. Dadurch kann ich das Studium besser mit meinem Berufsleben vereinbaren.
Posted on 20.04.2026 on fernstudiumcheck.de
International Management (M.A.)
Djo
5,0/5
Bin ein großer Fan der IU
Ich bin ein großer Fan der IU und habe dort in letzter Zeit unglaublich viel gelernt. Die Möglichkeiten, die Studierenden geboten werden – insbesondere im Fernstudium – sind sehr vielfältig und flexibel. Dadurch macht das Lernen nicht nur Spaß, sondern lässt sich auch hervorragend in den Alltag integrieren. [...] Für mich gehört die IU zu den besten Anbietern für Fernstudiengänge in Deutschland. Ich kann sie aus voller Überzeugung jederzeit weiterempfehlen.
Posted on 03.06.2026 on fernstudiumcheck.de
Awards, accreditations and certifications
