Distance LearningBachelor
Online- Marketing und E-Commerce (B.A.)
Online- Marketing und E-Commerce (B.A.)
Start your distance learning bachelor’s programme in “Online- Marketing und E-Commerce" today
In today's marketing landscape, carving out a successful career means having expertise in e-commerce and online marketing – skills increasingly vital to employers. We offer the ideal degree programme that merges both disciplines. Your future in marketing starts today.
How your studies will get you ahead:
You acquire specialised foundational knowledge as well as hands-on methodological and application-oriented skills. Current trends like artificial intelligence are consistently integrated into your learning.
Your studies are highly future-focused, pivoting more towards subjects such as digital commerce and technology rather than traditional marketing areas.
Upon graduation, a diverse range of career fields await you, for instance, at online (marketing) agencies, service providers in web analytics, E-Commerce or market research, within industrial companies and product manufacturers, enterprises and start-ups concentrating on digital communication, and companies specialising in digitalisation and automation.
Study flexible
Learn innovatively
State-recognised
Your study programme summed up
Study programme & degree
B.A., 180 ECTS credits
Language: de
Full-time or part-time, 100% flexible
Starting date
Start today with Comfort Start – or start any time on your preferred date
Study duration & extension
Locations
Study programme independent of time & place, no mandatory attendance, innovative study tools available on online-campus, AI study assistant Syntea, exams online or at nearest examination centre
Study fees
Starting at 249€/month, depending on model
Current discount campaign
Recognition & Approval
Study program is state-approved, accredited & internationally renowned, 180 ECTS - DE: AR-Siegel, ZFU: 1175024
Distance learning bachelor’s programme “Online- Marketing und E-Commerce": Your course overview
You will acquire expert knowledge in areas such as: E-Commerce, consumer behaviour, media law, digital business models, web analytics, social media marketing, online sales management, webshops and platforms, as well as design and ergonomics of user interfaces. You will develop vital methodological skills in the following areas: Market research, AI in marketing & e-commerce, agile project management, webshop development, customer journey, design thinking, cross media marketing, and SEO. You also can tailor your career profile by choosing elective modules based on your preferences, such as “Internationales Marketing”, “Purchase & Category Management”, “Influencer Marketing” oder “Digial Business”.
Elective modules: You select to modules each from electives A, B, and C. For electives D: At the beginning of your studies, choose between an internship at a company or the modules in electives D. The internship concludes with a practical reflection. If you opt for modules in elective D, you must complete all modules in this section. It is not possible to mix formats between the internship and electives D.
Spezialisierungstracks
Um Dir bei der Auswahl Deiner Module eine Richtung zu geben, haben wir einige mögliche Spezialisierungstracks zusammengestellt, an denen Du Dich orientieren kannst. Wenn Du Dir Deine Module völlig frei zusammenstellen willst, ist das aber auch möglich.
Spezialisierungstracks ansehen
Karriere-Boost: Dein Praktikum im Fernstudium (optional)
Du willst ein flexibles Studium mit starkem Praxisbezug? Geht klar: Bei uns hast Du die Möglichkeit, Dein Wissen in einem integrierten Praktikum im Handlungsfeld Deines Studiengangs (30 ECTS-Punkte) zu vertiefen. Alternativ kannst Du Deine Expertise mit praxisnahen Modulen (30 ECTS-Punkte) ausbauen. Entscheide Dich einfach im ersten Semester für die Art von Praxisbezug, die zu Dir und Deinen Zielen passt. Falls Du schon Berufserfahrung hast oder während Deines Studiums sammelst, kannst Du Dir diese unter bestimmten Voraussetzungen anrechnen bzw. anerkennen lassen – so sparst Du Zeit und bares Geld.
KI richtig können.
Gewusst? In Deinem Studium hast Du die Möglichkeit, unser neues KI-Modul* zu belegen. Hier lernst Du alles Wichtige über KI, damit Du heute auf die Berufswelt von morgen vorbereitet bist.
*Weitere Informationen dazu findest Du in Deinem Modulhandbuch.
Study model and prices for the online Bachelor's study programme in Online- Marketing und E-Commerce
379€
mtl
329€
mtl
249€
mtl
All our study programmes include the following services
Begin today with Comfort Start – or start any time on your preferred date
Free trial month*
Opportunities to exchange with teachers and fellow students
Study and career coaching
Optional semester abroad
Online library with 60,000 E-books and access to Statista
Access to over 14,000 courses and 1,800 video tutorials via LinkedIn Learning
Access to MS Office
Eduroam internet access at over 20,000 locations worldwide
Holiday semesters and free extension for up to 12 months
We are here for you
Do you need help with your decision? Your personal study advisor is happy to help you!
Recognition of previous achievements
Do you have vocational training or further education, work experience or have you already studied? Then have your prior learning recognised for your distance learning study programme! This will save you time and tuition fees - namely 30 euros per recognised ECTS point.
Save time & money: We value your prior achievements
Have you completed vocational training or further education? Then have this prior learning recognised for your degree course: Use this tool to calculate which degree programme will help you graduate the fastest and effectively reduce your tuition fees.
- Hours
- ECTS
Do you need support with your application for recognition? We have summarized all the important information for you in our guide to recognition.
Shortening your period of study: Skip individual modules or whole semesters!
Save on tuition fees: You’ll save €30 for every recognised ECTS point
Even before you apply for an online study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our online recognition form.
Send an email to study@iu.org to find out which previous achievements you can get recognised. Make sure you send your application before the end of your 1-month trial. You can get your previous achievements recognised during your studies. However, we can no longer grant you a cost reduction after the end of the trial month.
Online RecognitionAdmission requirements
We make it possible: At IU International University you can start your desired study programme - without NC, state-recognised, with or without a general A-level!
Why IU is the best choice
Shape your studies your way
Plan your study routine however you like. You decide whether you prefer to study at night or during the day, at the library or in a cafe. You can even choose the start of your studies flexibly.
Easily organise your study routine
On your online campus, you're always up to speed. Here you organise your entire studies and find everything in one place – from digital scripts to an overview of your grades.
Deepen your knowledge individually
Deepen your knowledge interactively and suited to your learning style. With multimedia tools such as our AI study assistant, live sessions and learning sprints, you prepare better for your exams.
Take exams flexibly
Do you feel confident in the practice exam? Then sit your exam 24/7 online or at a location of your choice. In some courses, the final exam may be a workbook or portfolio.
Request free study brochure
What you get for free
Information on study content & electives
Information on career prospects
Information on financing options
Voices on distance learning
