MY VISION.
Bachelor International Management (B.A.)

International Management – excellent preparation for current trends in digitisation, intercultural cooperation and international HR management. 

Distance learning

Part-time studies

myStudies

Language : German, English

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MAKE YOUR CAREER GLOBAL. WITH YOUR INTERNATIONAL MANAGEMENT STUDIES.

The digital transformation has simplified intercultural understanding, improved cross-border cooperation, and allowed international markets to grow closer. This development affects more than just the management of small and large companies. Digitisation is not only changing the general production processes and sales channels, our day-to-day work and the associated challenges are also becoming more and more global. The IU Bachelor’s degree programme in International Management will turn you into a sought-after business expert with well-developed media expertise and excellent career opportunities in export-oriented companies.  

Whether as a consultant, in marketing, or in controlling, the IU International Management programme will optimally prepare you for a career in the global economic markets. You will learn more than just business fundamentals and intercultural skills as the focus of the programme is primarily on the corporate areas of marketing and HR management as well as digitisation. The Bachelor’s programme in International Management sets itself apart from a classic business administration degree thanks to the international orientation of the individual course content. Elective specialisations also open up diverse career prospects and interesting professional fields in a wide variety of industries. 

Information on accreditation and state approval can be found on the sub-page of the degree program.

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Why you should study at IU

SALARY INCREASE up to 20%
By studying at IU International University, you can expect up to 20% more salary in your future career.
MORE RESPONSIBILITY IN THE JOBS OF THE FUTURE
The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
OPTIMAL PROMOTION AND CAREER OPPORTUNITIES
Start out in the professional world without compromises - no problem with a degree from us.

YOUR CAREER OPPORTUNITIES. FUTURE-ORIENTED.

Your studies in International Management are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills. 

International Brand Manager

As an international brand manager, you are primarily responsible for two things: branding and brand communication. For you, the foundation for designing any content is a brand and communication strategy, which is usually developed in close cooperation with the management. You determine the appropriate instruments and channels (“marketing mix”) needed for effective marketing. Only then can you tackle the actual advertising campaigns, which are often adapted to different target markets. This requires a deep understanding of the product world, target groups, and intercultural differences among target markets. International brand manager is an exciting job in a company’s marketing department. 

Business Consultant

As a business consultant, you advise different companies. The subject of the consulting might be, for example, general management of the company, internationalisation of projects, or how to deal with a change process. You have to adapt your basic consulting concept to the expectations and tasks of your respective customers, without neglecting the goals of your employer, the consulting company.   

International Talent Manager

As an international talent manager, you support the HR department in the search for and development of talent and executives in the company. You plan and organise expat assignments and prepare trainees, employees, and executives for assignments abroad and international projects. With a special focus on intercultural skills, you will design educational opportunities, succession strategies, and job rotations to help train international leaders.   

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The study that adapts to your life

Choose your form of study and kickstart your future now.

Distance learning

For maximum flexibility and maximum success - study 100% online 

Complete your online studies in a completely self-determined way – whenever, wherever and however you want! You will benefit from innovative learning tools and direct exchange with professors, fellow students and coaches via a variety of networking platforms.

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Part-time studies

Flexibility and clear structures - cleverly combined 

Your degree programme offers the perfect combination of flexible online studies and regular evening classes on campus or virtually. Perfect if you work, want to advance your career and want a regular study schedule!

myStudies

Study the way you want after graduating from high school. Campus or online - you decide.  

Study on campus during the day or in the virtual lecture hall, exchange ideas with professors and fellow students and deepen your knowledge on our digital platform. This way you will benefit from the perfect mix of classic student life and flexible online studies!

What we have to offer

150+

study programmes to choose from, tailored to your needs

10.000+

companies educate with us as practice partners

28

locations or study online worldwide

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You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

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