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Apply with LERNEN26 until June 30th & secure €1,444 discount + iPad.
Apply until June 30th and use the code LERNEN26 to get a €1,444 discount and a free iPad.
For a company to succeed on the global market, it needs more than an aggressive marketing strategy: With your instinct for intercultural communication, you will succeed in meeting the wishes of international consumers and cooperating successfully with business partners worldwide.
B.A., 180 ECTS credits
Language: de, en
Full-time or part-time, 100% flexible
Start today with Comfort Start – or start any time on your preferred date
36, 48, 72 months, depending on model Extension possible free of charge
Study programme independent of time & place, no mandatory attendance, innovative study tools available on online-campus, AI study assistant Syntea, exams online or at nearest examination centre
Starting at 249€/month, depending on model
Current discount campaign
All details on recognition and admission can be found directly on the page of your desired study programme.
Apply now and start today – or choose your starting date flexibly. You can then test IU for 1 month free of charge. Fees only apply if you decide to continue.
Your online study programme in international management is available in German and English.
Admission requirements for the German programme:
Proof of university entrance qualification, such as your A levels, a vocational diploma, a master craftsman's certificate or a certificate of advanced training.
Foreign students must provide proof of German language skills. Please note: proof must be submitted before starting your studies and must not be older than two years.
This degree prepares you for the current challenges of the labour market and can kick-start your career.
Admission requirements for the English programme:
Proof of university entrance qualification, such as your A levels, a vocational diploma, a master craftsman's certificate or a certificate of advanced training.
For the English-language programme, we require proof of your English language skills. Please note: proof must be submitted before you start your studies and must not be older than two years. If you have already completed your first degree in English or if English is your native language, you do not need to prove your English language skills separately.
This degree programme prepares you for the English-speaking international job market.
Explore the needs of international consumers, negotiate with international business partners or ensure the availability of your product on the global market: your degree offers you many exciting options – depending on your individual focus. In the German programme, you get to choose three out of 26 elective modules, such as international media management, online and social media marketing or organisational psychology. In the English programme, you choose three out of 14 compulsory elective modules. Your options include modules such as applied sales, business intelligence and big data and data protection.
| Module | ECTS credits |
|---|---|
| Electives A (es sind 10 ECTS Punkte zu wählen) | |
| Project: Agile Project Management | 5 |
| Collaborative Work | 5 |
| Intercultural and Ethical Decision-Making | 5 |
| International Contract Management | 5 |
| Conflict Management and Mediation | 5 |
| Change Management | 5 |
| Healthcare Management | 5 |
| International Health Systems | 5 |
| Foreign Language German | 10 |
| Foreign Language French | 10 |
| Foreign Language Italian | 10 |
| Foreign Language Spanish | 10 |
| Electives B (es sind 10 ECTS Punkte zu wählen) | |
| Global Corporations and Globalization | 5 |
| Global Sourcing | 5 |
| Project: Digital Entrepreneurship | 5 |
| Project: Communication for Practical Problem Solving | 5 |
| Corporate Communication | 5 |
| Project: Corporate Communication | 5 |
| Accounting and Balancing | 5 |
| Fundamentals of IT and ERP systems | 5 |
| Requirements Engineering | 5 |
| Corporate Planning and Control | 5 |
| Digital Finance and Controlling | 5 |
| Digital Business Models | 5 |
| Global Health | 5 |
| Introduction to Public Health | 5 |
| Electives C (es sind 10 ECTS Punkte zu wählen) | |
| Digital HR | 5 |
| Online Marketing | 5 |
| Social Media Marketing | 5 |
| Business Intelligence | 5 |
| Project: Business Intelligence | 5 |
| Product Development in Industry 4.0 | 5 |
| Project: Smart Product Solutions | 5 |
| Project: Digital Methods in Market Research | 5 |
| Artificial Intelligence | 5 |
| Project: AI Excellence with Creative Prompting Techniques | 5 |
| Fundamentals of Product Management | 5 |
| Personal Career Plan | 5 |
| Personal Elevator Pitch | 5 |
| Project: Dynamics 365 Business Central - Financial Company Setup | 5 |
| Project: Dynamics 365 Business Central - Business Processes with Focus on Sales and Distribution | 5 |
| Project: SAP S/4HANA - Financial Company Setup incl. Human Capital Management | 5 |
| Project: SAP S/4HANA - Business Processes | 5 |
| Studium Generale I | 5 |
| Studium Generale II | 5 |
| Project: AWS - Cloud Advanced | 5 |
| Project: AWS - Cloud Essentials | 5 |
| Project: Process Innovation with Copilot | 5 |
| Electives D (wenn Du Dich für das Praktikum entscheidest) | |
| Internship: Business & Management | 30 |
| Electives D (wenn Du Dich für die 6 Module entscheidest) | |
| Collaborative Work | 5 |
| Global Corporations and Globalization | 5 |
| Intercultural and Ethical Decision-Making | 5 |
| International Contract Management | 5 |
| Conflict Management and MediatConflict Management and Mediation | 5 |
| Change Management | 5 |
Do you need help with your decision? Your personal study advisor is happy to help you!
Apply now and start today – or choose your starting date flexibly. You can then test IU for 1 month free of charge. Fees only apply if you decide to continue.
Study flexible
anytime and anywhere with 24/7 online exams, full- or part-time.
Learn innovatively
on your digital campus with your own AI study assistant and multimedia tools.
State-recognized
Benefit from an accredited degree with excellent career prospects.
Information on study content & electives
Information on career prospects
Information on financing options

As an international brand manager, you have two fundamental tasks: brand building and brand communication. The basis for designing all content is a brand and communication strategy, usually developed in close collaboration with management. In further development, the instruments and channels for effective marketing deployment (marketing mix) are defined. Only then can the actual advertising campaigns, often tailored to different target markets, be pursued. For this, a deep understanding of the product world, target audiences, and intercultural differences in target markets is necessary. The role of international brand manager is an exciting position in the company's marketing, at the intersections with management, research and development, product management, sales, service, and, last but not least, the customers.