MY GROWTH STRATEGY.
Master Growth Hacking (M.A.)

Grow beyond your own limits. Your Master's degree in Growth Hacking will make you a highly sought-after leader in digital marketing and product management. 

Distance learning

Language: English

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YOUR MASTER'S PROGRAMME GROWTH HACKING. PROGRAMMED FOR GROWTH.

Digital visibility on every online channel is becoming increasingly important for companies. However, due to the increasing number of market participants and the growing professionalisation in digital marketing, pure online marketing skills are no longer adequate. Interdisciplinary knowledge from the areas of IT, data analysis, product management and online marketing is now required. With your Master in Growth Hacking, you will focus on resource-saving, cost-efficient growth marketing with leadership skills.

With your consecutive Master's degree, you will receive intensive, specialised training in the field of digital marketing and product management. Ideally, you already have a Bachelor's degree of the equivalent title behind you or a degree in the area of marketing and communication. Then you are ready for even more knowledge. The focus is on analysing trends and data, which you can then successfully use for digital business strategies. And thus you can also bring digital products to the market in a focused approach. You will deal with topics such as user interface and user experience. You will learn everything about performance marketing, data-driven marketing, lead generation and the optimisation of conversion rates. With your scientific methodological skills (Advanced Research Methods), you will have what it takes to become a leader in growth hacking. Your personal skills and your collaborative work will also be trained so that you can move confidently at the upper management level.

Information on accreditation and state approval can be found on the sub-page of the degree program.

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In our free and non-binding information material you will find out everything about:

  • Content of your studies
  • Admission and application
  • Prices in detail
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Why you should study at IU

SALARY INCREASE up to 20%
By studying at IU International University, you can expect up to 20% more salary in your future career.
MORE RESPONSIBILITY IN THE JOBS OF THE FUTURE
The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
OPTIMAL PROMOTION AND CAREER OPPORTUNITIES
Start out in the professional world without compromises - no problem with a degree from us.

Your career. Digital leadership.

Online marketing, product management, data analysis IT - your Master's degree programme will further expand your knowledge so that you can take on leading positions in these areas. Whether you want to work more "hands-on" or more academically is entirely up to you. You can become, for example: 

(Senior) Growth Manager

You will take on management responsibility for the company's growth and thus also for digital performance marketing. To this end, you will develop digital business strategies and value creation concepts for all possible digital platforms and channels. From the website to the online shop to social media and apps. Together with your team, you will develop them further with special targeting options in order to achieve even better results. In general, you will optimise and expand new ideas in the area of customer communication and loyalty. 

(Senior) Manager in Digital Marketing & Growth

Your focus is on digital marketing - and thus the conception, planning and budgeting of online marketing measures. Whether SEO, SEA, SEM, social media, PR or influencer campaigns - under your leadership, high-performance and targeted campaigns will be created. Through continuous monitoring, you will make adjustments to the campaigns and identify opportunities for new and creative growth strategies. 

(Senior) Conversion Optimization Manager

You will develop personas and analyse customer segments for a better user experience and a high conversion rate. You will also create customer-related hypotheses, conduct A/B testing and derive conversion optimisation measures from the results. You will analyse and optimise touchpoints along the customer journey, develop logics and content proposals for personalisation and recommendation campaigns, and create reports to check the key performance indicators (KPIs). 

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We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

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The study that adapts to your life

Choose your form of study and kickstart your future now.

Distance learning

For maximum freedom - study 100% flexible

You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support. 

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You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Awards, accreditations and certifications