Bachelor Wirtschaftspsychologie (B.Sc.)

I KNOW HOW IT WORKS.

Business Psychology – excellent preparation for better understanding and positively influencing people’s thinking, experience, action, and decision-making. 

Distance learning

myStudies

Language : German

Bachelorstudium

WITH YOUR PSYCHOLOGY STUDIES YOU DO BUSINESS. HUMAN.

You want to know exactly how human thinking, acting, deciding and experiencing decisively influence the success of a company? In the Business Psychology degree programme at the IU International University of Applied Sciences (IU), people are your business. With your bachelor’s degree in Business Psychology, you can specifically control psychological processes in business because you gain deep insights into the human psyche and thus know how people behave in a business environment.  

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In our free and non-binding information material you will find out everything about:

  • Content of your studies
  • Admission and application
  • Prices in detail
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Career

YOUR CAREER OPPORTUNITIES. FUTURE-ORIENTED.

Your studies in Business Psychology are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills. 

Choose how you want to study Business Psychology at the IU

You can study your degree in Business Psychology in various study forms. This depends entirely on how your individual everyday life looks like and what prerequisites you have when you begin your studies. The table provides you with a good overview about the benefits of the different forms of study and which model will support you best on your personal path. 

Learn everything about your

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We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Distance learning

For maximum freedom - study 100% flexible

You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.

More information Request info material now

myStudies

Study the way you want after graduating from high school. Campus or online – you decide. 

Study on campus during the day or in the virtual lecture hall, exchange ideas with professors and fellow students and deepen your knowledge on our digital platform. This way you will benefit from the perfect mix of classic student life and flexible online studies!

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Degree
Bachelor of Science
Bachelor of Science
State-recognised & award-winning*
State-recognised & award-winning*
German
German
Admission requirements
With and without Abitur (A-Levels)
With and without Abitur (A-Levels)
No NC (admissions restrictions) or waiting semester
No NC (admissions restrictions) or waiting semester
Advantages of the study format
Flexible learning on the online campus - whenever and wherever you want
Perfect mix of flexible online studies and regular courses on site or virtually
Innovative study app IU Learn and online campus
Innovative study app IU Learn and online campus
Possibility to study alongside your job thanks to 100% online teaching
Campus life with maximum flexibility – design your studies according to your life situation!
Personal support from study advisors, teachers, study coaches and career coaches
Structured curriculum, best support and personal contacts
Take your online exams 24/7 from the comfort of your own home
Classes and exams virtually or on-site in small groups
Campus
Virtual campus – 100 % online
Virtual campus & 15 locations
Time model
Start your studies at any time
Start your studies up to 4x per year
Full Time – 36 months
Full time – 36 months
Part Time I – 48 months
Part Time II – 72 months
Study online
Study online and on-site at the campus

* Information on accreditation and state approval can be found on the sub-page of the degree programme.

Why you should study Business Psychology 

A university degree can open various doors for you and creates more opportunities for growth and freedom in your future. You can have more career opportunities than you would have without, and you will move up the career ladder much faster because you will be taught certain key skills that will be incredibly helpful in your specific field. Furthermore, some companies prefer academics for higher positions. Under the aspect of lifelong learning, you mainly invest in yourself and in your professional competences in the future. Plus: studying can be fun - in particular when education (like at the IU) is provided the way you want it to be. 

 

 This is how your Business Psychology studies at the IU look like 

Studying business psychology means: You will be taught psychological and business management expertise in order to better understand, interpret and shape complex interrelationships within the economy. You can expand your knowledge in a focused way using several modules. Especially in the areas of Market and Advertising Psychology, Organisational Development, Change Management as well as Personnel and Industrial Psychology. Important know-how in order to apply diagnostic and labour law methods later on and to link them with management competences

 

Outlook for the future: What you will do after your studies 

During completing your bachelor’s degree at a Business Psychology university like the IU, you will learn how to analyse interpersonal behaviour in a business context and how to use it to achieve economic goals. Whether in Market Research, Marketing or HR - the fields of activity at the interface between people and companies offer you countless career prospects. With your degree in Business Psychology, you will become a highly demanded contact person for managing entrepreneurial processes with people in a targeted manner. 

The most important questions about studying Business Psychology

Request free information

You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Awards, accreditations and certifications