Bachelor's degree
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Bachelor Wirtschaftspsychologie (B.Sc.)

Business Psychology – excellent preparation for better understanding and positively influencing people’s thinking, experience, action, and decision-making. 

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Language : German, English

With your psychology studies you do business. Human.

You want to know exactly how human thinking, acting, deciding and experiencing decisively influence the success of a company? In the Business Psychology degree programme at the IU International University of Applied Sciences (IU), people are your business. With your bachelor’s degree in Business Psychology, you can specifically control psychological processes in business because you gain deep insights into the human psyche and thus know how people behave in a business environment.  

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In our free and non-binding information material you will find out everything about:

  • Content of your studies

  • Admission and application

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Your career opportunities. Future-oriented.

Your studies in Business Psychology are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills. 

Frau hält Vortrag vor Team

Personnel Developer

Companies undergoing major change processes profit from personnel and organisational developers who prepare employees for their new duties. This is done by organising training courses and seminars. Conflicts might arise as part of restructuring processes. As a personnel developer, you will intervene as an arbitrator by advising employees or conducting individual coaching.   

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Recruiting Manager

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Change Management Consultant

Choose how you want to study Business Psychology at the IU

You can study your degree in Business Psychology in various study forms. This depends entirely on how your individual everyday life looks like and what prerequisites you have when you begin your studies. The table provides you with a good overview about the benefits of the different forms of study and which model will support you best on your personal path. 

Distance Learning

For maximum freedom - study 100% flexible

You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.


Study the way you want after graduating from high school. Campus or online – you decide. 

Study on campus during the day or in the virtual lecture hall, exchange ideas with professors and fellow students and deepen your knowledge on our digital platform. This way you will benefit from the perfect mix of classic student life and flexible online studies!

Why you should study business psychology

A university degree can open various doors for you and creates more opportunities for growth and freedom in your future. You can have more career opportunities than you would have without, and you will move up the career ladder much faster because you will be taught certain key skills that will be incredibly helpful in your specific field. Furthermore, some companies prefer academics for higher positions. Under the aspect of lifelong learning, you mainly invest in yourself and in your professional competences in the future. Plus: studying can be fun - in particular when education (like at the IU) is provided the way you want it to be. 

This is how your business psychology studies at the IU look like

Studying business psychology means: You will be taught psychological and business management expertise in order to better understand, interpret and shape complex interrelationships within the economy. You can expand your knowledge in a focused way using several modules. Especially in the areas of Market and Advertising Psychology, Organisational Development, Change Management as well as Personnel and Industrial Psychology. Important know-how in order to apply diagnostic and labour law methods later on and to link them with management competences

Outlook for the future: What you will do after your studies

During completing your bachelor’s degree at a Business Psychology university like the IU, you will learn how to analyse interpersonal behaviour in a business context and how to use it to achieve economic goals. Whether in Market Research, Marketing or HR - the fields of activity at the interface between people and companies offer you countless career prospects. With your degree in Business Psychology, you will become a highly demanded contact person for managing entrepreneurial processes with people in a targeted manner. 

The most important questions about studying business psychology

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You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

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