I KNOW HOW IT WORKS.
Bachelor Wirtschaftspsychologie (B.Sc.)

Business Psychology – excellent preparation for better understanding and positively influencing people’s thinking, experience, action, and decision-making. 

Distance learning

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Language: German

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WITH YOUR PSYCHOLOGY STUDIES YOU DO BUSINESS. HUMAN.

Are you interested in business processes and how the interplay of human thinking, action, decision-making, and experience contributes to the success of a company? As part of the Bachelor’s programme in Business Psychology, you will learn to analyse interpersonal behaviour in a business context and put it to use to achieve goals in business. Whether in market research, marketing or HR, the jobs at the interface between individuals and companies offer countless opportunities.

The Bachelor’s degree programme in Business Psychology will provide you with knowledge about psychology and business in order to better understand, interpret, and shape complex relationships within businesses. Over several modules you will be able to further expand your know-how in the areas of market and advertising psychology, organisational development as well as change management, and personnel or industrial psychology. This provides you with a solid foundation for later applying methods in diagnostics and labour law combined with management skills.

Information on accreditation and state approval can be found on the sub-page of the degree program.

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In our free and non-binding information material you will find out everything about:

  • Content of your studies
  • Admission and application
  • Prices in detail
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Why you should study at IU

SALARY INCREASE up to 20%
By studying at IU International University, you can expect up to 20% more salary in your future career.
MORE RESPONSIBILITY IN THE JOBS OF THE FUTURE
The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
OPTIMAL PROMOTION AND CAREER OPPORTUNITIES
Start out in the professional world without compromises - no problem with a degree from us.

YOUR CAREER OPPORTUNITIES. FUTURE-ORIENTED.

Your studies in Business Psychology are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills. 

Personnel Developer

Companies undergoing major change processes profit from personnel and organisational developers who prepare employees for their new duties. This is done by organising training courses and seminars. Conflicts might arise as part of restructuring processes. As a personnel developer, you will intervene as an arbitrator by advising employees or conducting individual coaching.   

Recruiting Manager

As a recruiting manager you search for new talent for your company. This job description is currently in a state of flux: until recently, companies only waited for applicants to apply for an open position. Now, you can actively approach candidates via social media channels and online job exchanges.   

Change Management Consultant

Companies are constantly exposed to rapid changes. To remain successful in the long term, all stakeholders have to be involved in the process. As a change management consultant, you support company management and employees in all kinds of corporate realignments, show how change can be structured and managed, and help develop new forms of cooperation.  

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We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

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The study that adapts to your life

Choose your form of study and kickstart your future now.

Distance learning

For maximum freedom - study 100% flexible

You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support. 

myStudies

Study the way you want after graduating from high school. Campus or online - you decide.  

Study on campus during the day or in the virtual lecture hall, exchange ideas with professors and fellow students and deepen your knowledge on our digital platform. This way you will benefit from the perfect mix of classic student life and flexible online studies!

What we have to offer

150+

study programmes to choose from, tailored to your needs

10.000+

companies educate with us as practice partners

28

locations or study online worldwide

Request free information

You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Awards, accreditations and certifications