Bachelor
Wirtschaftspsychologie

Business Psychology – excellent preparation for better understanding and positively influencing people’s thinking, experience, action, and decision-making. 

Distance learning

Part-time studies

iu.de

With a Bachelor’s degree in Business Psychology, you know exactly what makes the economy tick.

Are you interested in business processes and how the interplay of human thinking, action, decision-making, and experience contributes to the success of a company? As part of the Bachelor’s programme in Business Psychology, you will learn to analyse interpersonal behaviour in a business context and put it to use to achieve goals in business. Whether in market research, marketing or HR, the jobs at the interface between individuals and companies offer countless opportunities. 

The Bachelor’s degree programme in Business Psychology will provide you with knowledge about psychology and business in order to better understand, interpret, and shape complex relationships within businesses. Over several modules you will be able to further expand your know-how in the areas of market and advertising psychology, organisational development as well as change management, and personnel or industrial psychology. This provides you with a solid foundation for later applying methods in diagnostics and labour law combined with management skills. 

Information on accreditation and state approval can be found on the sub-page of the degree program.

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  • Content of your studies
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Why you should study at IU

SALARY INCREASE up to 20%
By studying at IU International University, you can expect up to 20% more salary in your future career.
MORE RESPONSIBILITY IN THE JOBS OF THE FUTURE
The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
OPTIMAL PROMOTION AND CAREER OPPORTUNITIES
Start out in the professional world without compromises - no problem with a degree from us.

YOUR CAREER OPPORTUNITIES. FUTURE-ORIENTED.

Your studies in Business Psychology are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills. 

Personnel Developer

Companies undergoing major change processes profit from personnel and organisational developers who prepare employees for their new duties. This is done by organising training courses and seminars. Conflicts might arise as part of restructuring processes. As a personnel developer, you will intervene as an arbitrator by advising employees or conducting individual coaching.   

Recruiting Manager

As a recruiting manager you search for new talent for your company. This job description is currently in a state of flux: until recently, companies only waited for applicants to apply for an open position. Now, you can actively approach candidates via social media channels and online job exchanges.   

Change Management Consultant

Companies are constantly exposed to rapid changes. To remain successful in the long term, all stakeholders have to be involved in the process. As a change management consultant, you support company management and employees in all kinds of corporate realignments, show how change can be structured and managed, and help develop new forms of cooperation.  

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The study that adapts to your life

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Distance learning

For maximum flexibility and maximum success - study 100% online 

  • Ideal for graduating with maximum flexibility: study when, where and how you want.  
  • 100% online study - no compulsory attendance and optionally full or part-time 
  • Take exams online or locally if you wish    
  • Maximum support from tutors, professors and study coaches 
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Part-time studies

Flexibility and clear structures - cleverly combined 

  • Perfect to take your career to the next level: Study while working  
  • Possible at 14 locations as well as at the virtual campus  
  • Mix of flexible online modules and regular classes  
  • Choose your own pace in online studies and deepen your knowledge with the help of experienced professors on campus 

What we have to offer

150+

study programmes to choose from, tailored to your needs

6000+

companies educate with us as practice partners

28

locations or study online worldwide

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Awards, accreditations and certifications

Staatlich anerkannte Hochschule
Top Fernschule
FSD Siegel
Akkreditierungssiegel  2021
Testsieger Private Fernhochschulen
TÜV Süd Zertifikat Klimaneutralität