Bachelor Industrial and Organizational Psychology
Business Psychology – excellent preparation for better understanding and positively influencing people’s thinking, experience, action, and decision-making.
# Distance learning # Dual studies # myStudium
Language : German, English
With your psychology studies you do business. Human.
You want to know exactly how human thinking, acting, deciding and experiencing decisively influence the success of a company? In the Business Psychology degree programme at the IU International University of Applied Sciences (IU), people are your business. With your bachelor’s degree in Business Psychology, you can specifically control psychological processes in business because you gain deep insights into the human psyche and thus know how people behave in a business environment.
In our free and non-binding information material you will find out everything about:
Content of your studies
Admission and application
Prices in detail
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Your career opportunities. Future-oriented.
Your studies in Business Psychology are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills.
Personnel Developer
Companies undergoing major change processes profit from personnel and organisational developers who prepare employees for their new duties. This is done by organising training courses and seminars. Conflicts might arise as part of restructuring processes. As a personnel developer, you will intervene as an arbitrator by advising employees or conducting individual coaching.
Recruiting Manager
Change Management Consultant
Choose how you want to study Business Psychology at the IU
You can study your degree in Business Psychology in various study forms. This depends entirely on how your individual everyday life looks like and what prerequisites you have when you begin your studies. The table provides you with a good overview about the benefits of the different forms of study and which model will support you best on your personal path.
Distance Learning
For maximum freedom - study 100% flexible
You study completely on your own terms. Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.
Dual Studies
Studies or work experience? Why not both?
You will study in person or virtually and learn how to put your knowledge into practice during your practical phases in a company. The perfect mix of theory and practical experience, tailored exactly to you and your needs.
myStudium
Study the way you want after graduating from high school. Campus or online classes – you decide.
Learn on campus during the day or virtually from anywhere, exchange ideas with professors and fellow students and deepen your knowledge on our digital platform. This way you will benefit from the perfect mix of classic student life and flexible online studies!
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What you get for free
Information on study content & electives
Information on career prospects
Information on financing options
The most important questions about studying business psychology
Do you still have questions?
Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.
Why you should study business psychology
A university degree can open various doors for you and creates more opportunities for growth and freedom in your future. You can have more career opportunities than you would have without, and you will move up the career ladder much faster because you will be taught certain key skills that will be incredibly helpful in your specific field. Furthermore, some companies prefer academics for higher positions. Under the aspect of lifelong learning, you mainly invest in yourself and in your professional competences in the future. Plus: studying can be fun - in particular when education (like at the IU) is provided the way you want it to be.
This is how your business psychology studies at the IU look like
Studying business psychology means: You will be taught psychological and business management expertise in order to better understand, interpret and shape complex interrelationships within the economy. You can expand your knowledge in a focused way using several modules. Especially in the areas of Market and Advertising Psychology, Organisational Development, Change Management as well as Personnel and Industrial Psychology. Important know-how in order to apply diagnostic and labour law methods later on and to link them with management competences.
Outlook for the future: What you will do after your studies
During completing your bachelor’s degree at a Business Psychology university like the IU, you will learn how to analyse interpersonal behaviour in a business context and how to use it to achieve economic goals. Whether in Market Research, Marketing or HR - the fields of activity at the interface between people and companies offer you countless career prospects. With your degree in Business Psychology, you will become a highly demanded contact person for managing entrepreneurial processes with people in a targeted manner.
Awards, accreditations and certifications
