Bachelor Wirtschaftspsychologie (B.Sc.)

Your studies in Business Psychology are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills. 

You can study your degree in Business Psychology in various study forms. This depends entirely on how your individual everyday life looks like and what prerequisites you have when you begin your studies. The table provides you with a good overview about the benefits of the different forms of study and which model will support you best on your personal path. 

A university degree can open various doors for you and creates more opportunities for growth and freedom in your future. You can have more career opportunities than you would have without, and you will move up the career ladder much faster because you will be taught certain key skills that will be incredibly helpful in your specific field. Furthermore, some companies prefer academics for higher positions. Under the aspect of lifelong learning, you mainly invest in yourself and in your professional competences in the future. Plus: studying can be fun - in particular when education (like at the IU) is provided the way you want it to be. 

Studying business psychology means: You will be taught psychological and business management expertise in order to better understand, interpret and shape complex interrelationships within the economy. You can expand your knowledge in a focused way using several modules. Especially in the areas of Market and Advertising Psychology, Organisational Development, Change Management as well as Personnel and Industrial Psychology. Important know-how in order to apply diagnostic and labour law methods later on and to link them with management competences. 

During completing your bachelor’s degree at a Business Psychology university like the IU, you will learn how to analyse interpersonal behaviour in a business context and how to use it to achieve economic goals. Whether in Market Research, Marketing or HR - the fields of activity at the interface between people and companies offer you countless career prospects. With your degree in Business Psychology, you will become a highly demanded contact person for managing entrepreneurial processes with people in a targeted manner. 

You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.