Bachelor Kommunikation & PR* (B.A.)
*Translated: Communications & PR. Only available in German
Communications & PR – imparts technical and business-management skills so you get your messages across successfully.
# Dual studies
Language : German
Good news: Your future. Study Communication & PR.
You are a born networker, word acrobat and strategist. The idea of starting out in a creative industry sparks your enthusiasm. Right? Then the dual study programme PR & Communication at the IU International University of Applied Sciences (IU) is the perfect preparation for your entry into an incredibly versatile professional field. After successful completion, you will be able to formulate messages clearly and know how to distribute them in a target group-oriented and cross-media manner. The Bachelor's degree programme in Communication & PR at IU provides you with all the subject-specific and methodological skills you need for your career. This also includes comprehensive business know-how and knowledge about the use of numerous media channels.
Your career opportunities. Future-oriented.
Your studies in Communications & PR are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills.
PR speaker or PR manager
As a PR consultant or PR manager, you are responsible for the positive external perception of companies, authorities, or organisations. You communicate with customers, business partners, and the public. You develop strategies and campaigns, manage budgets, keep in contact with journalists, send press releases, and write editorial articles. You may also be responsible for organising press events, conferences, and trips.
Social media manager
Choose how you want to study Communication & PR at IU
You can complete your Communication & PR Bachelor's degree in a dual study programme. Here you can find out how your studies at IU work and what your advantages are in the dual study model.
Studies or work experience? Why not both?
You will study in person or virtually and learn how to put your knowledge into practice during your practical phases in a company. The perfect mix of theory and practical experience, tailored exactly to you and your needs.
Why you should study Communication & PR
With a Communication & PR degree, you expand your opportunities in the professional world and on an academic level. And the dual study programme has another advantage: in addition to your degree, you will gain extensive professional experience. The knowledge and skills you gain from your studies will give you better career options. You can enjoy more freedom in your career choice. In addition, some companies generally prefer academics for corporate communication tasks, especially for management positions.
When you develop your professional skills, you invest mainly in yourself - and that feels wonderful. Especially when you learn on your own schedule at IU. We believe in lifelong learning. And you?
Your IU Studies in Communication & PR
Excellent storytelling is the heart of good PR and therefore also an integral part of your dual studies at the IU. You will learn what makes up different forms of text and communication and how to formulate and elaborate them skilfully. You will also internalise the characteristics of different media channels and deal with proven strategies for using them.
Digital change is shaping communication channels and is therefore an important topic in the Communication & PR degree programme. In addition, you will gain deep insights into media production and deepen your knowledge in the areas of media law and media psychology. During your communication and PR studies, you can already deepen your knowledge in the fields of corporate and marketing communication.
A look into the future: what you will do after graduation
Your Bachelor's degree in Communication & PR prepares you for an exciting future as a communication expert in companies, advertising and marketing agencies or public authorities. With your knowledge from your Communication & PR studies, you are optimally prepared for professional challenges. Whether it's crisis management, the development of unusual strategies or interesting media productions - the knowledge you gain from your studies can be applied extensively in practice. Communication professionals are in demand all over the world - so nothing stands in the way of your international career after graduation.
The most important questions about studying Communication & PR
Request free information
You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.