Bachelor Public Relations & Kommunikation* (B.A.)
*Translated: Public relations & Communications. Only available in German
Public relations & Communications – imparts technical and business-management skills so you get your messages across successfully.
#Distance Learning #Dual studies # myStudium
Language : German
Shape communication. Strengthen relationships. Study Public Relations & Communication.
Develop into a PR professional who masters both classic public relations work and has expertise in online strategies and workflow digitalisation. IU International University of Applied Sciences (IU) offers you exactly the degree programme you need for this.
Over the course of your degree programme, you will examine modern developments in the communications industry and technologies. The focus is always on the current and future requirements of the labour market. You will acquire fundamental knowledge in communication sciences and at the same time learn to act in a methodical and application-orientated manner.
With your degree in your pocket, you will be a true all-rounder and will be able to start your career in various areas of the entire media industry. These include PR and advertising agencies as well as the communications departments of publishing houses and broadcasters. But exciting tasks also await you in PR departments of associations or companies.
In our free and non-binding information material you will find out everything about:
Content of your studies
Admission and application
Prices in detail
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Your career opportunities. Future-oriented.
Your studies in Communications & PR are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills.
Editor
As an editor, you work, for example, in the press, television or the marketing department of a larger company. Your main job is to plan and implement contributions and activities in various media channels. For example, you research topics, write articles or revise and edit text contributions by authors and journalists.
PR speaker or PR manager
Social media manager
Choose how you want to study Public relations & Communication at IU
You can complete your Bachelor Public Relations & Communication in various study forms. This depends entirely on how your individual everyday life looks like and what prerequisites you have when you begin your studies. Here you will get a good overview of the benefits of the different forms of study and which model will support you best on your personal path.
Distance Learning
For maximum freedom - study 100% flexible
You study completely on your own terms. Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.
Dual Studies
Studies or work experience? Why not both?
You will study in person or virtually and learn how to put your knowledge into practice during your practical phases in a company. The perfect mix of theory and practical experience, tailored exactly to you and your needs.
myStudium
Study the way you want after graduating from high school. Campus or online classes – you decide.
Learn on campus during the day or virtually from anywhere, exchange ideas with professors and fellow students and deepen your knowledge on our digital platform. This way you will benefit from the perfect mix of classic student life and flexible online studies!
Request free study brochure
What you get for free
Information on study content & electives
Information on career prospects
Information on financing options
The most important questions about studying Public Relations & Communication
Do you still have questions?
Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.
Why you should study Public Relations & Communication
With a Public Relations & Communication degree, you expand your opportunities in the professional world and on an academic level. And the dual study programme has another advantage: in addition to your degree, you will gain extensive professional experience. The knowledge and skills you gain from your studies will give you better career options. You can enjoy more freedom in your career choice. In addition, some companies generally prefer academics for corporate communication tasks, especially for management positions.
When you develop your professional skills, you invest mainly in yourself - and that feels wonderful. Especially when you learn on your own schedule at IU. We believe in lifelong learning. And you?
Your IU Studies in Public Relations & Communication
Excellent storytelling is the heart of good PR and therefore also an integral part of your dual studies at the IU. You will learn what makes up different forms of text and communication and how to formulate and elaborate them skilfully. You will also internalise the characteristics of different media channels and deal with proven strategies for using them.
Digital change is shaping communication channels and is therefore an important topic in the Public Relations & Communication degree programme. In addition, you will gain deep insights into media production and deepen your knowledge in the areas of media law and media psychology. During your communication and PR studies, you can already deepen your knowledge in the fields of corporate and marketing communication.
A look into the future: what you will do after graduation
Your Bachelor's degree in Public Relations & Communication prepares you for an exciting future as a communication expert in companies, advertising and marketing agencies or public authorities. With your knowledge from your Communication & PR studies, you are optimally prepared for professional challenges. Whether it's crisis management, the development of unusual strategies or interesting media productions - the knowledge you gain from your studies can be applied extensively in practice. Communication professionals are in demand all over the world - so nothing stands in the way of your international career after graduation.
Awards, accreditations and certifications
