Bachelor
Kommunikation & PR

Communications & PR – imparts technical and business-management skills so you get your messages across successfully. 

Dual studies

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A Bachelor’s in Communications & PR gives you a suitable strategy for every message.

Are you a born networker who likes to write for a living? Then you’re the ideal candidate for developing effective PR and communications strategies. To successfully get your messages across to men or women, you need both technical and business know-how. This is the expertise that the Bachelor's in Communications & PR B at IU University of Applied Sciences will teach you. You will learn what is important when using various media channels and digital editorial management systems. Later you will work as a communications expert for companies in all industries, advertising and marketing agencies, or public authorities. 

The IU Bachelor’s degree programme in Communications & PR will provide you with more than just subject-specific and methodological skills. Economics and business are also part of the modular curriculum. The focus is primarily on the targeted use of digital media, the development of communication strategies, and the professional formulation of texts. You will also gain deep insights into media production and deepen your understanding of media law and media psychology. Later, you will also have the option of focusing on corporate communications or marketing communications. 

Information on accreditation and state approval can be found on the sub-page of the degree program.

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Why you should study at IU

SALARY INCREASE up to 20%
By studying at IU International University, you can expect up to 20% more salary in your future career.
MORE RESPONSIBILITY IN THE JOBS OF THE FUTURE
The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
OPTIMAL PROMOTION AND CAREER OPPORTUNITIES
Start out in the professional world without compromises - no problem with a degree from us.

YOUR CAREER OPPORTUNITIES. FUTURE-ORIENTED.

Your studies in Communications & PR are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills. 

PR speaker or PR manager

As a PR consultant or PR manager, you are responsible for the positive external perception of companies, authorities, or organisations. You communicate with customers, business partners, and the public. You develop strategies and campaigns, manage budgets, keep in contact with journalists, send press releases, and write editorial articles. You may also be responsible for organising press events, conferences, and trips. 

Social media manager

The job of social media manager involves much more than just making a few posts on social networks. To successfully integrate social media into corporate communication, you develop a strategy and an editorial plan. You create high-quality content and write target group-specific posts. It is crucial that you have deep knowledge of your target groups and the current trends. You also use analysis tools to track the success of your measures.   

Editor

As an editor, you work, for example, in the press, television or the marketing department of a larger company. Your main job is to plan and implement contributions and activities in various media channels. For example, you research topics, write articles or revise and edit text contributions by authors and journalists. 

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Dual studies

Study or work? Just do both!  

  • The perfect way to start your career: study and gain work experience at the same time  
  • At over 35 locations as well as at the virtual campus 
  • Regular rotation between theory on campus and practice in the company 
  • Apply what you have learned directly in practice and have more than three years of professional experience after graduation  

What we have to offer

150+

study programmes to choose from, tailored to your needs

10.000+

companies educate with us as practice partners

28

locations or study online worldwide

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Awards, accreditations and certifications

Staatlich anerkannte Hochschule
Top Fernschule
FSD Siegel
Akkreditierungssiegel  2021
Testsieger Private Fernhochschulen
TÜV Süd Zertifikat Klimaneutralität