*Translated: Public Relations & Communications. Language: German.
Public Relations & Communications – imparts technical and business-management skills so you get your messages across successfully.
Develop into a PR professional who masters both classic public relations work and has expertise in online strategies and workflow digitalisation. IU International University of Applied Sciences (IU) offers you exactly the degree programme you need for this.
Over the course of your degree programme, you will examine modern developments in the communications industry and technologies. The focus is always on the current and future requirements of the labour market. You will acquire fundamental knowledge in communication sciences and at the same time learn to act in a methodical and application-orientated manner.
With your degree in your pocket, you will be a true all-rounder and will be able to start your career in various areas of the entire media industry. These include PR and advertising agencies as well as the communications departments of publishing houses and broadcasters. But exciting tasks also await you in PR departments of associations or companies.
In our free and non-binding information material you will find out everything about:
Content of your studies
Admission and application
Prices in detail
Your studies in Communications & PR are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills.
As an editor, you work, for example, in the press, television or the marketing department of a larger company. Your main job is to plan and implement contributions and activities in various media channels. For example, you research topics, write articles or revise and edit text contributions by authors and journalists.
As a PR consultant or PR manager, you are responsible for the positive external perception of companies, authorities, or organisations. You communicate with customers, business partners, and the public. You develop strategies and campaigns, manage budgets, keep in contact with journalists, send press releases, and write editorial articles. You may also be responsible for organising press events, conferences, and trips.
The job of social media manager involves much more than just making a few posts on social networks. To successfully integrate social media into corporate communication, you develop a strategy and an editorial plan. You create high-quality content and write target group-specific posts. It is crucial that you have deep knowledge of your target groups and the current trends. You also use analysis tools to track the success of your measures.
You can complete your Bachelor Public Relations & Communication in various study forms. This depends entirely on how your individual everyday life looks like and what prerequisites you have when you begin your studies. Here you will get a good overview of the benefits of the different forms of study and which model will support you best on your personal path.
You study completely on your own terms. Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.
Information on study content & electives
Information on career prospects
Information on financing options
At IU, not a single degree programme has a numerus clausus (NC). This means that you do not have to take into account any waiting semesters in order to get started. We will be happy to talk to you personally to find out where your strengths lie and what goals you have set for yourself. In addition, we will help you find the right partner for your dual degree programme in Public Relations & Communication.
You can study the Public Relations & Communication bachelor’s degree through the distance learning programme completely on your own terms and with 100% flexibility. Thanks to the virtual learning format with interactive online courses, your IU studies can be completed entirely independent of time and place.
You can complete the bachelor's degree in Public Relations & Communications as a dual study programme at the Virtual Campus, which enables you to pursue your dual studies anywhere in Germany.
Yes, we also make this possible at IU. In addition to the entrance qualification in the form of an Abitur or Fachabitur, interested students without an Abitur also have the opportunity to enter our Bachelor's programme. You can study Public Relations & Communication without an Abitur if you have a master's certificate or at least two years of vocational training and at least three years of professional experience.
The bachelor’s degree in Public Relations & Communication through the distance learning programme lasts 36, 48, or 72 months, depending on which time model you choose.
The dual study programme usually takes 7 semesters. If you need more time and semesters for your studies, that’s absolutely no problem.
Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.
With a Public Relations & Communication degree, you expand your opportunities in the professional world and on an academic level. And the dual study programme has another advantage: in addition to your degree, you will gain extensive professional experience. The knowledge and skills you gain from your studies will give you better career options. You can enjoy more freedom in your career choice. In addition, some companies generally prefer academics for corporate communication tasks, especially for management positions.
When you develop your professional skills, you invest mainly in yourself - and that feels wonderful. Especially when you learn on your own schedule at IU. We believe in lifelong learning. And you?
Excellent storytelling is the heart of good PR and therefore also an integral part of your dual studies at the IU. You will learn what makes up different forms of text and communication and how to formulate and elaborate them skilfully. You will also internalise the characteristics of different media channels and deal with proven strategies for using them.
Digital change is shaping communication channels and is therefore an important topic in the Public Relations & Communication degree programme. In addition, you will gain deep insights into media production and deepen your knowledge in the areas of media law and media psychology. During your communication and PR studies, you can already deepen your knowledge in the fields of corporate and marketing communication.
Your Bachelor's degree in Public Relations & Communication prepares you for an exciting future as a communication expert in companies, advertising and marketing agencies or public authorities. With your knowledge from your Communication & PR studies, you are optimally prepared for professional challenges. Whether it's crisis management, the development of unusual strategies or interesting media productions - the knowledge you gain from your studies can be applied extensively in practice. Communication professionals are in demand all over the world - so nothing stands in the way of your international career after graduation.
