Bachelor Kommunikation & PR (B.A.)

MY MESSAGE IS GETTING THROUGH.

Communications & PR – imparts technical and business-management skills so you get your messages across successfully. 

Dual studies

Language : German

Glückliche Unternehmer arbeiten an einem Computer in der Unternehmenszentrale Glückliche Unternehmer arbeiten an einem Computer in der Unternehmenszentrale
Bachelorstudium

GOOD NEWS: YOUR FUTURE. STUDY COMMUNICATION & PR.

You are a born networker, word acrobat and strategist. The idea of starting out in a creative industry sparks your enthusiasm. Right? Then the dual study programme PR & Communication at the IU International University of Applied Sciences (IU) is the perfect preparation for your entry into an incredibly versatile professional field. After successful completion, you will be able to formulate messages clearly and know how to distribute them in a target group-oriented and cross-media manner. The Bachelor's degree programme in Communication & PR at IU provides you with all the subject-specific and methodological skills you need for your career. This also includes comprehensive business know-how and knowledge about the use of numerous media channels. 

Do you want to know more?

In our free and non-binding information material you will find out everything about:

  • Content of your studies
  • Admission and application
  • Prices in detail
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Career

YOUR CAREER OPPORTUNITIES. FUTURE-ORIENTED.

Your studies in Communications & PR are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills. 

Choose how you want to study Communication & PR at IU

You can complete your Communication & PR Bachelor's degree in a dual study programme. Here you can find out how your studies at IU work and what your advantages are in the dual study model. 

Learn everything about your

Request your information material now without obligation!

We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Dual studies

Studies or work experience? Why not both?
You will study in person or virtually and learn how to put your knowledge into practice during your practical phases in a company. The perfect mix of theory and practical experience, tailored exactly to you and your needs.

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Degree
Bachelor of Arts
State-recognised & award-winning*
German
Admission requirements
With and without Abitur (A-Levels)
No NC (admissions restrictions) or waiting semester
Advantages of the study format
Private dual studies for 0€ – the costs are covered by the practice partner
Innovative study programmes with a future
Combination of theory and practice with our 10,000+ practice partners
Structured curriculum, best support and personal contacts
Classes and exams virtually or on-site in small groups
Campus
Virtual campus & 38 locations
Time model
Start your studies up to 4x per year
Full time – 42 months
Study online and on-site at the campus

* Information on accreditation and state approval can be found on the sub-page of the degree programme.

Why you should study Communication & PR  

With a Communication & PR degree, you expand your opportunities in the professional world and on an academic level. And the dual study programme has another advantage: in addition to your degree, you will gain extensive professional experience. The knowledge and skills you gain from your studies will give you better career options. You can enjoy more freedom in your career choice. In addition, some companies generally prefer academics for corporate communication tasks, especially for management positions.  

When you develop your professional skills, you invest mainly in yourself - and that feels wonderful. Especially when you learn on your own schedule at IU. We believe in lifelong learning. And you? 

  

Your IU Studies in Communication & PR 

Excellent storytelling is the heart of good PR and therefore also an integral part of your dual studies at the IU. You will learn what makes up different forms of text and communication and how to formulate and elaborate them skilfully. You will also internalise the characteristics of different media channels and deal with proven strategies for using them. 

Digital change is shaping communication channels and is therefore an important topic in the Communication & PR degree programme. In addition, you will gain deep insights into media production and deepen your knowledge in the areas of media law and media psychology. During your communication and PR studies, you can already deepen your knowledge in the fields of corporate and marketing communication. 

 

A look into the future: what you will do after graduation 

Your Bachelor's degree in Communication & PR prepares you for an exciting future as a communication expert in companies, advertising and marketing agencies or public authorities. With your knowledge from your Communication & PR studies, you are optimally prepared for professional challenges. Whether it's crisis management, the development of unusual strategies or interesting media productions - the knowledge you gain from your studies can be applied extensively in practice. Communication professionals are in demand all over the world - so nothing stands in the way of your international career after graduation. 

The most important questions about studying Communication & PR

Request free information

You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Awards, accreditations and certifications