MY MESSAGE IS GETTING THROUGH.
Bachelor Kommunikation & PR (B.A.)

Communications & PR – imparts technical and business-management skills so you get your messages across successfully. 

Dual studies

Language: German

Glückliche Unternehmer arbeiten an einem Computer in der Unternehmenszentrale Glückliche Unternehmer arbeiten an einem Computer in der Unternehmenszentrale
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GOOD NEWS: YOUR FUTURE. STUDY COMMUNIKATION & PR.

Are you a born networker who likes to write for a living? Then you’re the ideal candidate for developing effective PR and communications strategies. To successfully get your messages across to men or women, you need both technical and business know-how. This is the expertise that the Bachelor's in Communications & PR B at IU University of Applied Sciences will teach you. You will learn what is important when using various media channels and digital editorial management systems. Later you will work as a communications expert for companies in all industries, advertising and marketing agencies, or public authorities. 

The IU Bachelor’s degree programme in Communications & PR will provide you with more than just subject-specific and methodological skills. Economics and business are also part of the modular curriculum. The focus is primarily on the targeted use of digital media, the development of communication strategies, and the professional formulation of texts. You will also gain deep insights into media production and deepen your understanding of media law and media psychology. Later, you will also have the option of focusing on corporate communications or marketing communications. 

Information on accreditation and state approval can be found on the sub-page of the degree program.

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BA in Communications & PR as an ideal career strategy | IU

SALARY INCREASE up to 20%
By studying at IU International University, you can expect up to 20% more salary in your future career.
MORE RESPONSIBILITY IN THE JOBS OF THE FUTURE
The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
OPTIMAL PROMOTION AND CAREER OPPORTUNITIES
Start out in the professional world without compromises - no problem with a degree from us.

YOUR CAREER OPPORTUNITIES. FUTURE-ORIENTED.

Your studies in Communications & PR are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills. 

PR speaker or PR manager

As a PR consultant or PR manager, you are responsible for the positive external perception of companies, authorities, or organisations. You communicate with customers, business partners, and the public. You develop strategies and campaigns, manage budgets, keep in contact with journalists, send press releases, and write editorial articles. You may also be responsible for organising press events, conferences, and trips. 

Social media manager

The job of social media manager involves much more than just making a few posts on social networks. To successfully integrate social media into corporate communication, you develop a strategy and an editorial plan. You create high-quality content and write target group-specific posts. It is crucial that you have deep knowledge of your target groups and the current trends. You also use analysis tools to track the success of your measures.   

Editor

As an editor, you work, for example, in the press, television or the marketing department of a larger company. Your main job is to plan and implement contributions and activities in various media channels. For example, you research topics, write articles or revise and edit text contributions by authors and journalists. 

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We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

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The study that adapts to your life

Choose your form of study and kickstart your future now.

Dual studies

Studies or work experience? Why not both? 

You will study in person or virtually and learn how to put your knowledge into practice during your practical phases in a company. The perfect mix of theory and practical experience, tailored exactly to you and your needs.

What we have to offer

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You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Awards, accreditations and certifications