YOUR GROWTH STRATEGY. FOR DIGITAL MARKETING. YOUR BACHELOR GROWTH HACKING.
Mega budgets are not always available in marketing. Growing fast with limited funds is often the challenge of companies. This requires a clever online marketing that builds and maintains an active user base, promotes products and generates leads. With your Growth Hacking degree, you will be fully focused on the growth marketing of the future.
Your Bachelor's programme goes far beyond pure online marketing skills. It combines IT strategies and product management into a successful marketing mix. You will learn how to set up digital business models and implement them in practice. To this end, you will acquire a deep knowledge of business administration plus your know-how in online marketing, social media marketing and search engine marketing (SEO/SEA). You will know how to manage digital and mobile campaigns. And with clear targeting, in order to address the target group as cost-effectively as possible. Data-driven marketing, web analytics and controlling tools will help you to analyse consumer behaviour even more closely and to use them specifically for product management. You will also familiarise yourself with media law and the basics of web programming. You can also deepen your knowledge with electives such as content marketing, storytelling, influencer marketing or social selling. And in order to be able to implement all of this confidently, you will gain valuable insights into collaborative working and acquire intercultural and ethical skills.
Information on accreditation and state approval can be found on the sub-page of the degree program.
Do you want to know more?
In our free and non-binding information material you will find out everything about:
- Content of your studies
- Admission and application
- Prices in detail
Why you should study at IU
- SALARY INCREASE up to 20%
- By studying at IU International University, you can expect up to 20% more salary in your future career.
- MORE RESPONSIBILITY IN THE JOBS OF THE FUTURE
- The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
- OPTIMAL PROMOTION AND CAREER OPPORTUNITIES
- Start out in the professional world without compromises - no problem with a degree from us.
You will be mainly responsible for digital performance marketing - and corresponding growth strategies. You will have web presences, platforms, online shops and apps under your control and develop them conceptually and strategically. You will control acquisition and retargeting campaigns in a focused way. New assets for different channels? No problem for you either. You will be the first contact person for the newest trends in product and online marketing.
Manager in Digital Marketing & Growth
Your focus will be on digital marketing - and thus the creation and analysis of online marketing measures, including paid media campaigns. Under your direction, A/B testing and multivariate tests will be conducted to see what resonates with the target group. Accordingly, you will be responsible for the analysis and measurement of success. Both on social media channels and for the use of SEO and SEA measures. Moreover, together with agencies or the web team, you will develop digital content strategies that are relevant for the user.
A/B-TESTER / CONVERSION OPTIMIZATION MANAGER
You will design A/B tests and data-driven experiments for online shops, platforms and websites. Thus, you will represent the knowledge leader for a targeted software development and for the product management. Within the Performance Marketing department, you will be part of the SEO team that takes care of the findability of online information. You will be responsible for turning search queries into a high conversion rate.
- Business Administration
- Introduction to Academic Work
- Basics in Growth Hacking
- Consumer Behavior
- Design Thinking
Our bachelor's degree programs are generally free admission programs. Precondition, in any case, is at least a university entrance qualification in the form of:
- A General qualification diploma or vocational technical diploma
- An entrance qualification for studies at universities of applied sciences
- A master craftsman's diploma
- Or advanced further training
- Or at least two years of vocational training plus at least three years of professional experience.
For detailed information and advice about possible exceptions, please refer to the corresponding subpage of the respective bachelor's degree program.
Have you already completed a vocational training, have you been working professionally for several years or have you been able to successfully complete your studies? Perfect! This is because you can then have certain prior credits and academic achievements specifically recognized to shorten your study time and reduce your tuition fees.
You can find out which of your previous degrees, certificates or professional experience and skills can be credited to you on the websites of the individual course of study or directly from the student advisor for the location you are interested in.
Learn everything about your
The study that adapts to your life
For maximum freedom - study 100% flexible
You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.
Are you busy at work, do you have a family, want to travel or take care of other projects while you study? Go for it!
You can expect a variety of innovative tools for every type of learner, e.g. our smart IU Learn app, digital scripts, interactive books and learning videos. You can take your exams online 24/7.
Depending on your personal or professional situation, you are free to decide whether to take one course after the other or several in parallel.
If you need more time than planned, you can simply take a semester off or extend your studies by up to 12 months – completely free of charge!
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What we have to offer
- study programmes to choose from, tailored to your needs
- companies educate with us as practice partners
- locations or study online worldwide
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