Bring growth into business. In your Growth Hacking degree you will learn how to implement marketing success with maximum cost efficiency.
Language: German.
Mega budgets are not always available for marketing. Growing quickly with limited resources - that is often the challenge for companies. This requires clever online marketing that builds and maintains an active user base, promotes products and generates leads. With your Growth Hacking degree at the International University of Applied Sciences (IU), you are fully focused on the growth marketing of the future.
In our free and non-binding information material you will find out everything about:
Content of your studies
Admission and application
Prices in detail
Cost-efficient digital business models are not only attractive for start-ups, but for all companies that want - or need - to achieve a lot with a small budget. With your Bachelor Growth Hacking you will find exciting roles in online marketing, data analysis, product management and IT. For example as:
You will be mainly responsible for digital performance marketing - and corresponding growth strategies. You will have web presences, platforms, online shops and apps under your control and develop them conceptually and strategically. You will control acquisition and retargeting campaigns in a focused way. New assets for different channels? No problem for you either. You will be the first contact person for the newest trends in product and online marketing.
Your focus will be on digital marketing - and thus the creation and analysis of online marketing measures, including paid media campaigns. Under your direction, A/B testing and multivariate tests will be conducted to see what resonates with the target group. Accordingly, you will be responsible for the analysis and measurement of success. Both on social media channels and for the use of SEO and SEA measures. Moreover, together with agencies or the web team, you will develop digital content strategies that are relevant for the user.
You will design A/B tests and data-driven experiments for online shops, platforms and websites. Thus, you will represent the knowledge leader for a targeted software development and for the product management. Within the Performance Marketing department, you will be part of the SEO team that takes care of the findability of online information. You will be responsible for turning search queries into a high conversion rate.
You can complete your Growth Hacking Bachelor's degree at IU by distance learning. Here you can find out how your studies at IU work and what your advantages are in the distance learning study model.
You study completely on your own terms. Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.
Information on study content & electives
Information on career prospects
Information on financing options
At IU, we deliberately refrain from offering degree programmes with a numerus clausus (NC). Therefore, you do not need a specific grade point average for your Growth Hacking studies. Waiting semesters and selection procedures are also not an issue for us. We just want to talk to you personally so that we can find out together what your strengths and talents are.
You can study the Growth Hacking bachelor’s degree through the distance learning programme completely on your own terms and with 100% flexibility. Thanks to the virtual learning format with interactive online courses, your IU studies can be completed entirely independent of time and place.
Of course, at IU we are happy to make this possible for you. In addition to the entrance qualification in the form of an Abitur or Fachabitur, prospective students without an Abitur have the opportunity to enter our Bachelor's programme. You can study Growth Hacking without an Abitur if you have completed an advanced training programme, have a master craftsman's certificate or have at least two years of vocational training and at least three years of professional experience.
The Growth Hacking Bachelor’s programme lasts for 36, 48 or 72 months, depending on which time model you choose. If you need more time and semesters for your studies, this is absolutely no problem.
Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.
Digitalisation is advancing inexorably in many areas and changing the way companies market their products and services. This is especially true for start-up marketing. This is exactly why your Growth Hacking studies are relevant right now. The degree prepares you for the marketing challenges of the present and future and optimises your career options. After your Bachelor's degree in Growth Hacking, you will have the opportunity to take on more exciting positions and rise to higher levels.
If that's not enough, here's another reason: studying is fun. Especially because you deal with the topics that interest you. At IU, you might enjoy studying a little more than at another university or college - because here you invest in yourself in a self-determined way under the aspect of lifelong learning.
Your Bachelor's degree programme goes far beyond pure online marketing skills. You can combine IT strategies and product management into a successful marketing mix. You will learn how to set up digital business models and implement them in practice. In order to do this, you will acquire a profound knowledge of business administration plus your know-how in online marketing, social media marketing and search engine marketing (SEO/SEA). You know how to manage digital and mobile campaigns. And with clear targeting in order to address the target group as cost-effectively as possible. Data-driven marketing, web analytics and controlling tools help you to analyse consumer behaviour even more closely and to use them specifically for product management. You will also familiarise yourself with media law and the basics of web programming.
Deepen your knowledge with electives such as content marketing, storytelling, influencer marketing or social selling. And so that you can implement all of this confidently, you will gain valuable insights into collaborative working and acquire intercultural and ethical skills. When? Whenever you want to make time in your life for your studies. At IU you learn in a self-determined way.
Cost-efficient digital business models are not only attractive for start-ups, but for all companies that want - or need - to achieve a lot with a small budget. With your Growth Hacking studies, you will find exciting tasks in online marketing, data analysis, product management and IT.
