Bachelor Growth Hacking (B.A.)

I GROW BEYOND MY OWN LIMITS.

Bring growth into business. In your Growth Hacking degree you will learn how to implement marketing success with maximum cost efficiency. 

Distance learning

Language : German

Beschnittenes Porträt einer attraktiven jungen Geschäftsfrau, die während eines Meetings im Sitzungssaal sitzt Beschnittenes Porträt einer attraktiven jungen Geschäftsfrau, die während eines Meetings im Sitzungssaal sitzt
Bachelorstudium

YOUR GROWTH STRATEGY. FOR DIGITAL MARKETING. YOUR BACHELOR GROWTH HACKING.

Mega budgets are not always available for marketing. Growing quickly with limited resources - that is often the challenge for companies. This requires clever online marketing that builds and maintains an active user base, promotes products and generates leads. With your Growth Hacking degree at the International University of Applied Sciences (IU), you are fully focused on the growth marketing of the future.  

Do you want to know more?

In our free and non-binding information material you will find out everything about:

  • Content of your studies
  • Admission and application
  • Prices in detail
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Career

Your career. Your digital growth.

Cost-efficient digital business models are not only attractive for start-ups, but for all companies that want - or need - to achieve a lot with a small budget. With your Bachelor Growth Hacking you will find exciting roles in online marketing, data analysis, product management and IT. For example as: 

Choose how you want to study Growth Hacking at IU

You can complete your Growth Hacking Bachelor's degree at IU by distance learning. Here you can find out how your studies at IU work and what your advantages are in the distance learning study model. 

Learn everything about your

Request your information material now without obligation!

We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Distance learning

For maximum freedom - study 100% flexible

You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.

More information Request info material now
Degree
Bachelor of Arts
State-recognised & award-winning*
German
Admission requirements
With and without Abitur (A-Levels)
No NC (admissions restrictions) or waiting semester
Advantages of the study format
Flexible learning on the online campus - whenever and wherever you want
Innovative study app IU Learn and online campus
Possibility to study alongside your job thanks to 100% online teaching
Personal support from study advisors, teachers, study coaches and career coaches
Take your online exams 24/7 from the comfort of your own home
Campus
Virtual campus – 100 % online
Time model
Start your studies at any time
Full Time – 36 months
Part Time I – 48 months
Part Time II – 72 months
Study online

* Information on accreditation and state approval can be found on the sub-page of the degree programme.

Why you should study Growth Hacking  

Digitalisation is advancing inexorably in many areas and changing the way companies market their products and services. This is especially true for start-up marketing. This is exactly why your Growth Hacking studies are relevant right now. The degree prepares you for the marketing challenges of the present and future and optimises your career options. After your Bachelor's degree in Growth Hacking, you will have the opportunity to take on more exciting positions and rise to higher levels.  

If that's not enough, here's another reason: studying is fun. Especially because you deal with the topics that interest you. At IU, you might enjoy studying a little more than at another university or college - because here you invest in yourself in a self-determined way under the aspect of lifelong learning.  


Your IU Studies in Growth Hacking  

Your Bachelor's degree programme goes far beyond pure online marketing skills. You can combine IT strategies and product management into a successful marketing mix. You will learn how to set up digital business models and implement them in practice. In order to do this, you will acquire a profound knowledge of business administration plus your know-how in online marketing, social media marketing and search engine marketing (SEO/SEA). You know how to manage digital and mobile campaigns. And with clear targeting in order to address the target group as cost-effectively as possible. Data-driven marketing, web analytics and controlling tools help you to analyse consumer behaviour even more closely and to use them specifically for product management. You will also familiarise yourself with media law and the basics of web programming.  

Deepen your knowledge with electives such as content marketing, storytelling, influencer marketing or social selling. And so that you can implement all of this confidently, you will gain valuable insights into collaborative working and acquire intercultural and ethical skills. When? Whenever you want to make time in your life for your studies. At IU you learn in a self-determined way.  


A look into the future: what you will do after graduation  

Cost-efficient digital business models are not only attractive for start-ups, but for all companies that want - or need - to achieve a lot with a small budget. With your Growth Hacking studies, you will find exciting tasks in online marketing, data analysis, product management and IT.  

The most important questions about studying Growth Hacking

Request free information

You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Awards, accreditations and certifications