Bachelor Growth Hacking (B.A.)

Why you should study Growth Hacking  

Digitalisation is advancing inexorably in many areas and changing the way companies market their products and services. This is especially true for start-up marketing. This is exactly why your Growth Hacking studies are relevant right now. The degree prepares you for the marketing challenges of the present and future and optimises your career options. After your Bachelor's degree in Growth Hacking, you will have the opportunity to take on more exciting positions and rise to higher levels.  

If that's not enough, here's another reason: studying is fun. Especially because you deal with the topics that interest you. At IU, you might enjoy studying a little more than at another university or college - because here you invest in yourself in a self-determined way under the aspect of lifelong learning.  

Your IU Studies in Growth Hacking  

Your Bachelor's degree programme goes far beyond pure online marketing skills. You can combine IT strategies and product management into a successful marketing mix. You will learn how to set up digital business models and implement them in practice. In order to do this, you will acquire a profound knowledge of business administration plus your know-how in online marketing, social media marketing and search engine marketing (SEO/SEA). You know how to manage digital and mobile campaigns. And with clear targeting in order to address the target group as cost-effectively as possible. Data-driven marketing, web analytics and controlling tools help you to analyse consumer behaviour even more closely and to use them specifically for product management. You will also familiarise yourself with media law and the basics of web programming.  

Deepen your knowledge with electives such as content marketing, storytelling, influencer marketing or social selling. And so that you can implement all of this confidently, you will gain valuable insights into collaborative working and acquire intercultural and ethical skills. When? Whenever you want to make time in your life for your studies. At IU you learn in a self-determined way.  

A look into the future: what you will do after graduation  

Cost-efficient digital business models are not only attractive for start-ups, but for all companies that want - or need - to achieve a lot with a small budget. With your Growth Hacking studies, you will find exciting tasks in online marketing, data analysis, product management and IT.