BACHELOR GROWTH HACKING (B.A.)
Bring growth into business. In your Growth Hacking degree you will learn how to implement marketing success with maximum cost efficiency.
# Distance learning
Language : German
YOUR GROWTH STRATEGY. FOR DIGITAL MARKETING. YOUR BACHELOR GROWTH HACKING.
Mega budgets are not always available for marketing. Growing quickly with limited resources - that is often the challenge for companies. This requires clever online marketing that builds and maintains an active user base, promotes products and generates leads. With your Growth Hacking degree at the International University of Applied Sciences (IU), you are fully focused on the growth marketing of the future.
In our free and non-binding information material you will find out everything about:
Content of your studies
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YOUR CAREER. YOUR DIGITAL GROWTH.
Cost-efficient digital business models are not only attractive for start-ups, but for all companies that want - or need - to achieve a lot with a small budget. With your Bachelor Growth Hacking you will find exciting roles in online marketing, data analysis, product management and IT. For example as:
You will be mainly responsible for digital performance marketing - and corresponding growth strategies. You will have web presences, platforms, online shops and apps under your control and develop them conceptually and strategically. You will control acquisition and retargeting campaigns in a focused way. New assets for different channels? No problem for you either. You will be the first contact person for the newest trends in product and online marketing.
Manager in Digital Marketing & Growth
A/B-TESTER / CONVERSION OPTIMIZATION MANAGER
Choose how you want to study Growth Hacking at IU
You can complete your Growth Hacking Bachelor's degree at IU by distance learning. Here you can find out how your studies at IU work and what your advantages are in the distance learning study model.
For maximum freedom - study 100% flexible
You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.
Why you should study Growth Hacking
Digitalisation is advancing inexorably in many areas and changing the way companies market their products and services. This is especially true for start-up marketing. This is exactly why your Growth Hacking studies are relevant right now. The degree prepares you for the marketing challenges of the present and future and optimises your career options. After your Bachelor's degree in Growth Hacking, you will have the opportunity to take on more exciting positions and rise to higher levels.
If that's not enough, here's another reason: studying is fun. Especially because you deal with the topics that interest you. At IU, you might enjoy studying a little more than at another university or college - because here you invest in yourself in a self-determined way under the aspect of lifelong learning.
Your IU Studies in Growth Hacking
Your Bachelor's degree programme goes far beyond pure online marketing skills. You can combine IT strategies and product management into a successful marketing mix. You will learn how to set up digital business models and implement them in practice. In order to do this, you will acquire a profound knowledge of business administration plus your know-how in online marketing, social media marketing and search engine marketing (SEO/SEA). You know how to manage digital and mobile campaigns. And with clear targeting in order to address the target group as cost-effectively as possible. Data-driven marketing, web analytics and controlling tools help you to analyse consumer behaviour even more closely and to use them specifically for product management. You will also familiarise yourself with media law and the basics of web programming.
Deepen your knowledge with electives such as content marketing, storytelling, influencer marketing or social selling. And so that you can implement all of this confidently, you will gain valuable insights into collaborative working and acquire intercultural and ethical skills. When? Whenever you want to make time in your life for your studies. At IU you learn in a self-determined way.
A look into the future: what you will do after graduation
Cost-efficient digital business models are not only attractive for start-ups, but for all companies that want - or need - to achieve a lot with a small budget. With your Growth Hacking studies, you will find exciting tasks in online marketing, data analysis, product management and IT.
The most important questions about studying Growth Hacking
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You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.
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