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Bachelor Growth Hacking (B.A.)

Bring growth into business. In your Growth Hacking degree you will learn how to implement marketing success with maximum cost efficiency. 

Distance learning

Language: German

Beschnittenes Porträt einer attraktiven jungen Geschäftsfrau, die während eines Meetings im Sitzungssaal sitzt Beschnittenes Porträt einer attraktiven jungen Geschäftsfrau, die während eines Meetings im Sitzungssaal sitzt
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YOUR GROWTH STRATEGY. FOR DIGITAL MARKETING. YOUR BACHELOR GROWTH HACKING.

Mega budgets are not always available in marketing. Growing fast with limited funds is often the challenge of companies. This requires a clever online marketing that builds and maintains an active user base, promotes products and generates leads. With your Growth Hacking degree, you will be fully focused on the growth marketing of the future.

Your Bachelor's programme goes far beyond pure online marketing skills. It combines IT strategies and product management into a successful marketing mix. You will learn how to set up digital business models and implement them in practice. To this end, you will acquire a deep knowledge of business administration plus your know-how in online marketing, social media marketing and search engine marketing (SEO/SEA). You will know how to manage digital and mobile campaigns. And with clear targeting, in order to address the target group as cost-effectively as possible. Data-driven marketing, web analytics and controlling tools will help you to analyse consumer behaviour even more closely and to use them specifically for product management. You will also familiarise yourself with media law and the basics of web programming. You can also deepen your knowledge with electives such as content marketing, storytelling, influencer marketing or social selling. And in order to be able to implement all of this confidently, you will gain valuable insights into collaborative working and acquire intercultural and ethical skills.

Information on accreditation and state approval can be found on the sub-page of the degree program.

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  • Content of your studies
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Why you should study at IU

SALARY INCREASE up to 20%
By studying at IU International University, you can expect up to 20% more salary in your future career.
MORE RESPONSIBILITY IN THE JOBS OF THE FUTURE
The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
OPTIMAL PROMOTION AND CAREER OPPORTUNITIES
Start out in the professional world without compromises - no problem with a degree from us.

Your career. Your digital growth.

Cost-efficient digital business models are not only attractive for start-ups, but for all companies that want - or need - to achieve a lot with a small budget. With your Bachelor Growth Hacking you will find exciting roles in online marketing, data analysis, product management and IT. For example as: 

Growth Manager

You will be mainly responsible for digital performance marketing - and corresponding growth strategies. You will have web presences, platforms, online shops and apps under your control and develop them conceptually and strategically. You will control acquisition and retargeting campaigns in a focused way. New assets for different channels? No problem for you either. You will be the first contact person for the newest trends in product and online marketing. 

Manager in Digital Marketing & Growth

Your focus will be on digital marketing - and thus the creation and analysis of online marketing measures, including paid media campaigns. Under your direction, A/B testing and multivariate tests will be conducted to see what resonates with the target group. Accordingly, you will be responsible for the analysis and measurement of success. Both on social media channels and for the use of SEO and SEA measures. Moreover, together with agencies or the web team, you will develop digital content strategies that are relevant for the user. 

A/B-TESTER / CONVERSION OPTIMIZATION MANAGER

You will design A/B tests and data-driven experiments for online shops, platforms and websites. Thus, you will represent the knowledge leader for a targeted software development and for the product management. Within the Performance Marketing department, you will be part of the SEO team that takes care of the findability of online information. You will be responsible for turning search queries into a high conversion rate. 

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We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

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The study that adapts to your life

Choose your form of study and kickstart your future now.

Distance learning

For maximum freedom - study 100% flexible

You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support. 

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Request free information

You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Awards, accreditations and certifications