I GROW BEYOND MY OWN LIMITS.
Bachelor Growth Hacking (B.A.)

Mega budgets are not always available in marketing. Growing fast with limited funds is often the challenge of companies. This requires a clever online marketing that builds and maintains an active user base, promotes products and generates leads. With your Growth Hacking degree, you will be fully focused on the growth marketing of the future.

Your Bachelor's programme goes far beyond pure online marketing skills. It combines IT strategies and product management into a successful marketing mix. You will learn how to set up digital business models and implement them in practice. To this end, you will acquire a deep knowledge of business administration plus your know-how in online marketing, social media marketing and search engine marketing (SEO/SEA). You will know how to manage digital and mobile campaigns. And with clear targeting, in order to address the target group as cost-effectively as possible. Data-driven marketing, web analytics and controlling tools will help you to analyse consumer behaviour even more closely and to use them specifically for product management. You will also familiarise yourself with media law and the basics of web programming. You can also deepen your knowledge with electives such as content marketing, storytelling, influencer marketing or social selling. And in order to be able to implement all of this confidently, you will gain valuable insights into collaborative working and acquire intercultural and ethical skills.

Information on accreditation and state approval can be found on the sub-page of the degree program.