Titelbild für Infoseite “Master Online Marketing”: Marketingmanagerin mit Tablet vor Büro
Master's degree
Titelbild für Infoseite “Master Online Marketing”: Marketingmanagerin mit Tablet vor Büro
My digital world.

Master Online Marketing (M.A.)

With your Master’s degree in Online Marketing, you will become a marketeer and a driving force behind the digital transformation.  

#Distance learning

Language : German, English

Your knowledge, your career booster. Your Online Marketing studies.

The digital world is constantly evolving. What about you? Just go along and, thanks to your Master's degree in Online Marketing, become an all-round strategist in the areas of social media, CRM, mobile and web applications. You will learn how to convince your target groups on all cross-media platforms. By deepening your knowledge in selected areas and specifically expanding it with special leadership skills, you’ll create a holistic perspective on the most common mechanisms in online marketing. You will be optimally prepared for your future role as a manager and for the digital working world of tomorrow. 

Do you want to know more?

In our free and non-binding information material you will find out everything about:

  • Content of your studies

  • Admission and application

  • Prices in detail

Request study brochure

Your career opportunities. In the world of marketing.

With your Master’s degree in Online Marketing, you will help shape the future. Professionally as well. As an independent freelancer, as a young start-up – or with global companies. For example, as a...  

Frau arbeitet mit Smartphone und Laptop in modernem Büro


As an online marketing manager, you are an all-round talent. Your main task is to make your company's website or online shop easier to find in digital media. In doing so, you optimise the reach and conversion rate. In addition, you align campaigns across channels, carry out strategic marketing planning and take care of the timing and budgeting of the various measures. In a specialised position, for example as an online marketing manager in SEA, your work is focused on one area: In this case, search engine advertising.

Team arbeitet gemeinsam in Büro


Frau sitzt mit Tablet in Besprechungsraum



Choose how you want to study Online Marketing at IU

Your educational path and your professional goals are at least as unique as you are, reason enough not to simply study on campus in the traditional way, but instead study wherever you are - around the clock and 365 days a year. IU’s distance learning programme offers these and many other advantages with its different time models and the innovative mix of virtual courses, digital learning tools and a unique online community. In this way, you’ll be able to complete your Master's degree with maximum self-determination and, if necessary, along with other students - without compromising and perfectly tailored to your personal needs.  

Fernstudium an der IU Internationale Hochschule: Studentin in der Bibliothek

Distance Learning

For maximum freedom - study 100% flexible

You study completely on your own terms. Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.

Request free study brochure

Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.


The most important questions about studying Online Marketing


Do you still have questions?

Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.

We support you. Right from the start.

Together we will find the best solution for your career path.

Just give us a call
*Available from Monday - Friday from 8 a.m. - 8 p.m., Saturday from 9 a.m. - 5 p.m.

+49 (0) 30 31198810

Why you should study Online Marketing

There are countless reasons for studying a Master's degree at IU. Perhaps one of the most important is the fact that a Master's degree is required in more and more professional fields. After all, it is synonymous with proven expertise in a subject area that you have personally defined. This is especially true if you want to do a doctorate and pursue an academic career. Another advantage of a Master's programme is that you can begin getting a taste of practical experience and broaden your horizons with valuable experience. This means that you will have a lot more arguments in your favour when it comes to job opportunities than candidates who "only" have a Bachelor's degree. You’ll also benefit from attractive career prospects. You will not only be able to start your career at a significantly higher salary level; as a Master's graduate, you will also take on responsible tasks in a managerial position much sooner

This is what your Master’s degree in Online Marketing at IU looks like

Your Master's degree in Online Marketing at IU International University of Applied Sciences will deepen your knowledge in areas such as performance marketing or digital analytics and strategies so that you can later use your know-how in agile projects in a creative, innovative and customer-oriented way. In addition to technical skills, you will also acquire creative and agile methods that will help you to develop cross-channel, holistic perspectives on online marketing mechanisms. Your management skills will also be sharpened and trained to optimally prepare you for management positions. Depending on your personal interests and specialisation, all areas of online marketing will be open to you. You will study topics such as SEO/SEA, viral strategies, monitoring and analytic tools and new marketing tools such as chatbots and voice search. In this way, you will create an ideal basis for successfully establishing yourself in the online world of tomorrow.   

A look into the future: what you will be able to do after graduating

As a graduate with a Master's degree in Online Marketing, you can expect excellent career prospects across all sectors with lucrative opportunities for promotion to a managerial position. This will allow you to actively shape the future, be it as an independent freelancer, as a young start-up or in a global company. Either you will become a sought-after all-round talent as an Online Marketing Manager, making a company's website or online shop easy to find in the digital media or, as a Performance Marketing Specialist, you will optimise the entire online marketing and create or manage campaigns based on key performance indicators. If you prefer to make leadership and management decisions, you will also be able to supervise operational measures in day-to-day business as Head of Online Marketing. 

Awards, accreditations and certifications

IU Internationale Hochschule ist seit 1999 eine staatlich anerkannte HochschuleIU Internationale Hochschule ist vom Wissenschaftsrat akkreditiertIU Internationale Hochschule ist zugelassen für FernunterrichtIU Internationale Hochschule erhält beim StudyCheck-Award 2023 die Auszeichnung „Top Hochschule in Deutschland“