MY DIGITAL WORLD.
Master Online Marketing (M.A.)
With your Master’s degree in Online Marketing, you will become a marketeer and a driving force behind the digital transformation.
Distance learning
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YOUR KNOWLEDGE, YOUR CAREER BOOSTER. YOUR ONLINE MARKETING STUDIES.
The digital world is constantly evolving. What about you? You can also develop and evolve. With your Master’s degree in Online Marketing, you will become a strategist when it comes to social media, CRM, mobile or web applications. You will learn how to convince target groups on all cross-media platforms. At the same time, you will expand your knowledge in areas such as performance marketing, or digital analytics and strategies. In addition to technical skills, you will also learn about creative and agile methods that will help you develop a cross-channel, comprehensive perspective on online marketing mechanisms.
With your Master’s degree programme Online Marketing, you will deepen your knowledge in a targeted manner. You will then be able to use this knowledge creatively, innovatively and customer-oriented in agile projects. Depending on your personal interests and specialisation, all areas of online marketing will be open to you. You will gain in-depth knowledge on topics such as SEO/SEA, viral strategies, monitoring and analytical tools, m-commerce, marketing automation and new marketing tools like chatbots or voice search. In this way, you will be able to successfully establish yourself in the online world of tomorrow.
Information on accreditation and state approval can be found on the sub-page of the degree program.
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In our free and non-binding information material you will find out everything about:
- Content of your studies
- Admission and application
- Prices in detail
Master’s programme Online Marketing | Your degree at IU
- SALARY INCREASE up to 20%
- By studying at IU International University, you can expect up to 20% more salary in your future career.
- MORE RESPONSIBILITY IN THE JOBS OF THE FUTURE
- The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
- OPTIMAL PROMOTION AND CAREER OPPORTUNITIES
- Start out in the professional world without compromises - no problem with a degree from us.
YOUR CAREER OPPORTUNITIES. IN THE WORLD OF MARKETING.
With your Master’s degree in Online Marketing, you will help shape the future. Professionally as well. As an independent freelancer, as a young start-up – or with global companies. For example, as a...
ONLINE MARKETING MANAGER
As an online marketing manager, you are an all-round talent. Your main task is to make your company's website or online shop easier to find in digital media. In doing so, you optimise the reach and conversion rate. In addition, you align campaigns across channels, carry out strategic marketing planning and take care of the timing and budgeting of the various measures. In a specialised position, for example as an online marketing manager in SEA, your work is focused on one area: In this case, search engine advertising.
PERFORMANCE MARKETING SPECIALIST
Performance marketing specialists are experts who approach and align online marketing in a performance-oriented way. In this position, you focus on the conversion rate and, for example, on the question of how interested parties can become customers. You plan and optimise the marketing budget to maximise the CPA (cost per acquisition). In this context, you create and control campaigns through key performance indicators. In addition to the (further) development of the communication strategy, you constantly test all marketing activities and develop new channels (e.g. newsletters, blogs).
HEAD OF ONLINE MAREKTING
The head of online marketing acts as a manager in the online marketing department of a company. In this position, you do not work with a specialised focus, but rather have a holistic view of the online marketing area. Based on data, you take operative measures in the daily business. You know how to measure success and can interpret metrics (e.g. CPC, ROAS, AOV etc.). Your tasks therefore also include management and leadership decisions.
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Sounds good? Secure
your study place!
Learn everything about your
The study that adapts to your life
Distance learning
For maximum freedom - study 100% flexible
You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.
Are you busy at work, do you have a family, want to travel or take care of other projects while you study? Go for it!
You can expect a variety of innovative tools for every type of learner, e.g. our smart IU Learn app, digital scripts, interactive books and learning videos. You can take your exams online 24/7.
Depending on your personal or professional situation, you are free to decide whether to take one course after the other or several in parallel.
If you need more time than planned, you can simply take a semester off or extend your studies by up to 12 months – completely free of charge!
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