Master Online Marketing (M.A.)

With your Master’s degree in Online Marketing, you will help shape the future. Professionally as well. As an independent freelancer, as a young start-up – or with global companies. For example, as a...  

Your educational path and your professional goals are at least as unique as you are, reason enough not to simply study on campus in the traditional way, but instead study wherever you are - around the clock and 365 days a year. IU’s distance learning programme offers these and many other advantages with its different time models and the innovative mix of virtual courses, digital learning tools and a unique online community. In this way, you’ll be able to complete your Master's degree with maximum self-determination and, if necessary, along with other students - without compromising and perfectly tailored to your personal needs.  

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There are countless reasons for studying a Master's degree at IU. Perhaps one of the most important is the fact that a Master's degree is required in more and more professional fields. After all, it is synonymous with proven expertise in a subject area that you have personally defined. This is especially true if you want to do a doctorate and pursue an academic career. Another advantage of a Master's programme is that you can begin getting a taste of practical experience and broaden your horizons with valuable experience. This means that you will have a lot more arguments in your favour when it comes to job opportunities than candidates who "only" have a Bachelor's degree. You’ll also benefit from attractive career prospects. You will not only be able to start your career at a significantly higher salary level; as a Master's graduate, you will also take on responsible tasks in a managerial position much sooner. 

Your Master's degree in Online Marketing at IU International University of Applied Sciences will deepen your knowledge in areas such as performance marketing or digital analytics and strategies so that you can later use your know-how in agile projects in a creative, innovative and customer-oriented way. In addition to technical skills, you will also acquire creative and agile methods that will help you to develop cross-channel, holistic perspectives on online marketing mechanisms. Your management skills will also be sharpened and trained to optimally prepare you for management positions. Depending on your personal interests and specialisation, all areas of online marketing will be open to you. You will study topics such as SEO/SEA, viral strategies, monitoring and analytic tools and new marketing tools such as chatbots and voice search. In this way, you will create an ideal basis for successfully establishing yourself in the online world of tomorrow.   

As a graduate with a Master's degree in Online Marketing, you can expect excellent career prospects across all sectors with lucrative opportunities for promotion to a managerial position. This will allow you to actively shape the future, be it as an independent freelancer, as a young start-up or in a global company. Either you will become a sought-after all-round talent as an Online Marketing Manager, making a company's website or online shop easy to find in the digital media or, as a Performance Marketing Specialist, you will optimise the entire online marketing and create or manage campaigns based on key performance indicators. If you prefer to make leadership and management decisions, you will also be able to supervise operational measures in day-to-day business as Head of Online Marketing.