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Distance LearningMaster
Online Marketing (M.A.)
Start your studies. Get your discount. Shape your future.
Apply with LERNEN26 until June 30th & secure €1,444 discount + iPad.
Start your distance learning master’s programme in Online Marketing today
From website to social media: after completing the Online Marketing distance learning master's programme, you'll know how to excite people about your brand.
In addition to channel-specific expertise, you will acquire agile digital strategies and learn how to measure your successes. In addition, you will gain sought-after know-how of new marketing tools such as chatbots or voice search and train your management skills. In your electives, you can focus on various subjects or prepare for a leadership role.
The 60 ECTS credit programme allows you to complete your master's degree in just one year. The 120 ECTS credit programme lets you dive deeper into the subject. Want to kickstart your international career? Then our English-language master's in Digital Marketing is right for you, whether as a 60 ECTS programme or 120 ECTS programme.
Summary
Your study programme summed up
Study programme & degree
M.A., 120, 60 ECTS credits
Language: de, en
Full-time or part-time, 100% flexible
Starting date
Start today with Comfort Start – or start any time on your preferred date
Study duration & extension
36, 48, 72 months, depending on model Extension possible free of charge
Locations
Study programme independent of time & place, no mandatory attendance, innovative study tools available on online-campus, AI study assistant Syntea, exams online or at nearest examination centre
Study fees
Starting at 286€/month, depending on model
Current discount campaign
Recognition & Admission
All details on recognition and admission can be found directly on the page of your desired study programme.
Start today: try us out for 1 month
Apply now and start today – or choose your starting date flexibly. You can then test IU for 1 month free of charge. Fees only apply if you decide to continue.
Study Programs
Your online study programmes in Digital Marketing
The online master's proigramme in Digital Marketing is available as a 60 ECTS or 120 ECTS programme in German or English language.
Study Content
Your electives in the master's programme Online Marketing
Your master’s programme in Online Marketing is as practice-oriented as possible: In the 60 ECTS programme, you chose one of 16 elective modules, for example artificial intelligence, mobile marketing or e-commerce. In the 120 ECTS programme, you focus on two of 14 elective modules to prepare for your career. You can choose from modules such as digital transformation, communication and public relations as well as SEA and social media marketing.
| Module | ECTS credits |
|---|---|
| Elective A | |
| Data Driven Marketing and Controlling | 10 |
| E-Commerce | 10 |
| Mobile Marketing | 10 |
| SEA and Social Media Marketing | 10 |
| Salesforce Consultant Specialization | 10 |
| Elective B | |
| Artificial Intelligence | 10 |
| Big Data Applications | 10 |
| Business Analyst | 10 |
| Communication and Public Relations | 10 |
| Communitymanagement and Online-Communiation | 10 |
| Consumer Behaviour and Digital Business Models | 10 |
| Data Driven Marketing and Controlling | 10 |
| Data Science and Analytics | 10 |
| E-Commerce | 10 |
| Growth Hacking and Conversion Rate Optimization | 10 |
| Innovation and Entrepreneurship | 10 |
| AI and Mastering AI Prompting | 10 |
| Mobile Marketing | 10 |
| Neuromarketing | 10 |
| Process Management with Scrum | 10 |
| Product Development and Design Thinking | 10 |
| Project Management with PRINCE2® | 10 |
| SEA and Social Media Marketing | 10 |
| Sales, Pricing and Brand Management | 10 |
| Salesforce Developer Specialization | 10 |
| Social Media Campaigns and Storytelling | 10 |
| Social Media Creation | 10 |
| AI and Mastering AI Prompting | 10 |
| Module | ECTS credits |
|---|---|
| Electives | |
| Artificial Intelligence | 10 |
| Business Analyst | 10 |
| Communication and Public Relations | 10 |
| Communitymanagement and Online-Communiation | 10 |
| Consumer Behaviour and Digital Business Models | 10 |
| Data Driven Marketing and Controlling | 10 |
| Data Science and Analytics | 10 |
| E-Commerce | 10 |
| Growth Hacking and Conversion Rate Optimization | 10 |
| Innovation and Entrepreneurship | 10 |
| AI and Mastering AI Prompting | 10 |
| Mobile Marketing | 10 |
| Neuromarketing | 10 |
| Process Management with Scrum | 10 |
| Product Development and Design Thinking | 10 |
| Project Management with PRINCE2® | 10 |
| SEA and Social Media Marketing | 10 |
| Sales, Pricing and Brand Management | 10 |
| Salesforce Consultant Specialization | 10 |
| Salesforce Developer Specialization | 10 |
| Social Media Campaigns and Storytelling | 10 |
| Social Media Creation | 10 |
| AI and Mastering AI Prompting | 10 |
We are here for you
Do you need help with your decision? Your personal study advisor is happy to help you!
Start today: try us out for 1 month
Apply now and start today – or choose your starting date flexibly. You can then test IU for 1 month free of charge. Fees only apply if you decide to continue.
Study flexible
Study flexible
anytime and anywhere with 24/7 online exams, full- or part-time.
Learn innovatively
Learn innovatively
on your digital campus with your own AI study assistant and multimedia tools.
State-recognized
State-recognized
Benefit from an accredited degree with excellent career prospects.
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Career
Your professional future
Online Marketing Manager
As an online marketing manager, you are an all-rounder: Your main task is to make your company's website or online shop easy to discover in digital media. To achieve this, you optimise the reach and conversion rate. You also run campaigns across channels, plan your marketing efforts strategically, and are responsible for the timing and budgeting of various measures. You may also focus on certain areas, for example search engine ads and advertising as an SEA online marketing manager.
Awards, accreditations and certifications
