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Distance LearningBachelor
Marketing (B.A.)
Marketing (B.A.)
Duration:6 semesters・180 ECTSDepending on model
Accreditation:state-approvedZFU: 158414c
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Boost your career: Do an (optional) internship!
Do you want a flexible study programme that's also practical? You're in the right place: at IU, you have the possibility to deepen your knowledge in an integrated internship in the field of your programme (30 ECTS credits). Alternatively, you can expand your expertise in practice-oriented modules (30 ECTS credits). Simply decide in the first semester, which type of practical knowledge suits you and your goals. If you already have work experience or gain it during your studies, you can have this credited or recognised under certain conditions – saving you time and money.
Specialisations
To give you guidance in selecting your modules, we have put together some possible specialisations you can follow. However, if you want to put together your modules completely freely, that is also possible.
Career
Career prospects in the field of marketing
As a marketing professional, excellent career prospects with lucrative opportunities for advancement await you across industries. After your degree, you may work as a(n)...
As a marketing manager, you design innovative strategies that increase market share and make brands shine. You skillfully balance a variety of campaigns across a wide range of channels, always keeping your finger on the pulse of trends and the needs of target groups. Your analytical skills continuously refine market alignment and tactics, while you turn marketing visions into reality in close cooperation with teams and partners.
As a brand manager, you are responsible for brand identity. You meticulously orchestrate the development of a solid brand strategy and oversee its continuity. Through planning and executing forward-thinking marketing initiatives, you enhance brand attractiveness and customer loyalty. Your expertise in trend analysis allows you to accurately position the brand in the market and continuously optimise brand communication. In collaboration with internal and external partners, you ensure a seamless and impactful message across all platforms and touchpoints.
As a product manager, you take on a key position that is decisive for the entire product life cycle. You will shape the development and launch of products by astutely interpreting market analyses and developing product strategies. Your close cooperation with departments such as research, marketing and sales enables you to precisely implement the common goals. With your talent for analyzing product performance metrics, you will identify challenges and drive continuous improvement.
Recognition
Benefit from your vocational training
Did you know that with your completed vocational training, you can save a significant amount of time and money? In the bachelor's in Marketing, you particularly benefit from training as "Kaufmann:frau für Marketingkommunikation" (Marketing Communication Specialist) – and save between 50 and 90 ECTS credits by having it recognised.
You can also benefit from other vocational training. Simply submit your application for recognition online to find out more – no strings attached.
With completed vocational training as a "Kaufmann:frau für Marketingkommunikation" (Marketing Communication Clerk), you save 67 ECTS credits in the Bachelor’s of Marketing with A-levels or 57 ECTS credits without A-levels.
To have your vocational training recognised towards your studies, simply fill out our application for recognition – without commitment and 100% online. To secure all the advantages of our recognition, you should definitely submit the application before the end of the trial month. Even if your vocational training is not listed above, you can save time and money through recognition.
Need help with your recognition application? Our recognition guide brings together all the key information you need.
Awards, accreditations and certifications
