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Distance LearningBachelor
Marketing (B.A.)
180 ECTS credits. Language: German.
Duration:6 semesters・180 ECTSDepending on model
Accreditation:state-approvedZFU: 158414c
Start your studies. Get your discount. Shape your future.
Apply with ZIEL26 by July 30th & secure €1,444 discount + iPad.
Start your distance learning programme in Marketing today
Have you always been interested in marketing, communication, artificial intelligence (AI), and consumer behaviour? Then the Bachelor's in Marketing is perfect for you. Guide today's brands into a future that has been waiting for professionals like you.
How your studies get you ahead:
You combine analogue and digital knowledge and can therefore approach topics holistically.
You acquire a deep understanding of digital future trends such as AI.
After graduation, you will be able to practically apply marketing methods with the basics of management (business administration).
With completed vocational training as "Kaufmann:frau für Marketingkommunikation" (Marketing Communication Clerk), you benefit both time-wise and financially during your studies: You save at least 50 ECTS credits.
Study flexible
Study flexible
anytime and anywhere with 24/7 online exams, full- or part-time.
Learn innovatively
Learn innovatively
on your digital campus with your own AI study assistant and multimedia tools.
State-recognized
State-recognized
Benefit from an accredited degree with excellent career prospects.
Summary
Your study programme summed up
Study programme & degree
B.A., 180 ECTS credits
Language: de
Full-time or part-time, 100% flexible
Application & starting date
Start today with Comfort Start – or start any time on your preferred date
Study duration & extension
36, 48, 72 months, depending on model Extension possible free of charge
Locations
Study programme independent of time & place, no mandatory attendance, innovative study tools available on online-campus, AI study assistant Syntea, exams online or at nearest examination centre
Study fees
Starting at 249€/month, depending on model
Recognition & Approval
Study program is state-approved, accredited & internationally renowned, 180 ECTS - DE: AR-Siegel, ZFU: 158414c
Getting your degree with vocational training
With relevant vocational training as "Kaufmann:frau für Marketingkommunikation" (Marketing Communication Clerk), recognition of 50 to 90 ECTS credits is possible.
Start today: try us out for 1 month
Apply now and start today – or choose your starting date flexibly. You can then test IU for 1 month free of charge. Fees only apply if you decide to continue.
Course Content
Your course overview in the distance learning programme Marketing
Initially, you focus on the foundations of marketing, then you learn the basics and framework conditions of management. In market research, design thinking (project), or marketing analytics (project), you acquire essential methodological skills that will be significant for your career later on. In specialisations like “KI im Marketing & E-Commerce", you can further deepen your knowledge. You can also choose two elective modules worth 5 ECTS credits each, which may include, depending on your specialisation, Artificial Intelligence, “K.I.-basierte Medienproduktion”, Data-Driven Marketing, Storytelling, Corporate Communications, Native Advertising, Corporate Publishing, Digital Future Commerce, Growth Hacking, “Investition und Finanzierung” and many more.
Electives: In Electives A, B and C, you choose two elective modules each. Elective D: Decide at the beginning of your studies between an internship at a company or all modules from Elective D. You complete the internship with a written reflection. If you choose the modules from Elective D, all modules from this elective must be completed. Mixed forms between the internship and Elective D are not possible.
Our bachelor's programme is modular, meaning you study based on subject areas divided into modules. After successfully completing the modules, you will be credited with ECTS credits (European Credit Transfer System), which document your performance. These ECTS credits are internationally comparable and of course recognised.
| Module | ECTS credits |
|---|---|
| Marketing | 5 |
| Einführung in das wissenschaftliche Arbeiten für Wirtschaft, Management und Kommunikation | 5 |
| Betriebswirtschaftslehre | 5 |
| Konsumentenverhalten | 5 |
| Projekt: Design Thinking | 5 |
| Wahlpflichtmodul D | 5 |
| Module | ECTS credits |
|---|---|
| Social-Media-Marketing | 5 |
| Grundlagen des Produktmanagements | 5 |
| Kommunikationspolitik | 5 |
| Recht | 5 |
| Projekt: Agiles Projektmanagement | 5 |
| Wahlpflichtmodul D | 5 |
| Module | ECTS credits |
|---|---|
| Preispolitik | 5 |
| Customer Relationship Management | 5 |
| Kosten- und Leistungsrechnung | 5 |
| Marktforschung | 5 |
| Projekt: Digitale Business-Modelle | 5 |
| Wahlpflichtmodul D | 5 |
| Module | ECTS credits |
|---|---|
| Statistik | 5 |
| Internationales Marketing | 5 |
| Marketing Seminar | 5 |
| Sales und Distribution | 5 |
| Projekt: Brand Management | 5 |
| Wahlpflichtmodul D | 5 |
| Module | ECTS credits |
|---|---|
| Wahlpflichtmodule A | 10 |
| Wahlpflichtmodule B | 10 |
| Projekt: Marketing Analytics | 5 |
| Wahlpflichtmodul D | 5 |
| Module | ECTS credits |
|---|---|
| Wahlpflichtmodul C | 10 |
| Projekt: Nachhaltigkeit aus Konsumentenperspektive | 5 |
| Wahlpflichtmodul D | 5 |
| Bachelorarbeit | 10 |
| Module | ECTS credits |
|---|---|
| Wahlpflichtmodul A | |
| Artificial Intelligence | 5 |
| Projekt: KI-Exzellenz mit kreativen Prompt-Techniken | 5 |
| Social Commerce | 5 |
| Projekt: Social Media Kampagne | 5 |
| Search Engine Optimization – SEO | 5 |
| Search Engine Advertising – SEA | 5 |
| Social Commerce | 5 |
| E-Commerce I | 5 |
| Marktpsychologie | 5 |
| Werbepsychologie | 5 |
| Content Marketing | 5 |
| Storytelling | 5 |
| Nachhaltigkeit aus Konsumentenperspektive | 5 |
| Projekt: Customer Journey | 5 |
| Kommunikation und Public Relations | 5 |
| Seminar: Kommunikation und PR | 5 |
| Corporate Communication | 5 |
| Projekt: Corporate Communication | 5 |
| Digital and Mobile Campaigns | 5 |
| Projektmanagement | 5 |
| Buchführung und Bilanzierung | 5 |
| Investition und Finanzierung | 5 |
| Fremdsprache Englisch | 10 |
| Personalwesen | 5 |
| Kollaboratives Arbeiten | 5 |
| Wahlpflichtmodul B | |
| Seminar: KI im Marketing & E-Commerce | 5 |
| KI-basierte Medienproduktion: Synthetic Content | 5 |
| Projekt: Konfliktmanagement und Meinungsbildung in Social Media | 5 |
| Influencer Marketing | 5 |
| Onlinemarketing | 5 |
| Projekt: Suchmaschinenmarketing | 5 |
| E-Commerce II | 5 |
| Online Sales Management | 5 |
| Psychologie der Überzeugung | 5 |
| Kommunikationspsychologie | 5 |
| Content Marketing | 5 |
| Storytelling | 5 |
| Nachhaltigkeit aus Konsumentenperspektive | 5 |
| Projekt: Customer Journey | 5 |
| Kommunikation und Public Relations | 5 |
| Seminar: Kommunikation und PR | 5 |
| Corporate Communication | 5 |
| Projekt: Corporate Communication | 5 |
| Digital and Mobile Campaigns | 5 |
| Projektmanagement | 5 |
| Buchführung und Bilanzierung | 5 |
| Investition und Finanzierung | 5 |
| Fremdsprache Englisch | 10 |
| Personalwesen | 5 |
| Kollaboratives Arbeiten | 5 |
| Wahlpflichtmodul C | |
| Content Marketing | 5 |
| Storytelling | 5 |
| Nachhaltigkeit aus Konsumentenperspektive | 5 |
| Projekt: Customer Journey | 5 |
| Kommunikation und Public Relations | 5 |
| Seminar: Kommunikation und PR | 5 |
| Corporate Communication | 5 |
| Projekt: Corporate Communication | 5 |
| Digital and Mobile Campaigns | 5 |
| Digital Future Commerce | 5 |
| Data Driven Marketing | 5 |
| Customer-Centered Data | 5 |
| Augmented, Mixed und Virtual Reality | 5 |
| Social Media Research Methoden | 5 |
| Projekt: Cross Media Marketing | 5 |
| Social Selling | 5 |
| Operatives Medienmarketing | 5 |
| Marketing Controlling | 5 |
| Community Management | 5 |
| Projekt: Community Management | 5 |
| Social Ads | 5 |
| Projekt: Native Advertising | 5 |
| Grundlagen Growth Hacking | 5 |
| Webshop und Plattformen | 5 |
| Customer Centric Transformation | 5 |
| Internationale Marktforschung | 5 |
| Internationales Konsumentenverhalten | 5 |
| Projekt: Corporate Publishing | 5 |
| Pressestrategie und PR-Controlling | 5 |
| Proejct: Salesforce Fundamentals | 5 |
| Project: CRM with Salesforce Service Cloud | 5 |
| Digitales Sportmarketing | 5 |
| Printproduktion | 5 |
| Projekt: Printmedien | 5 |
| Experience Psychology | 5 |
| Data Analytics und Big Data | 5 |
| Web-Analytics | 5 |
| Personal und Unternehmensführung | 5 |
| Business Consulting I | 5 |
| Business Consulting II | 5 |
| Projekt: Business Model Development Online - Retailer | 5 |
| Digitale Medienproduktion | 5 |
| Projekt: Digitale Medienproduktion | 5 |
| Mode-Markenmanagement | 5 |
| Projekt: Mode Marketing | 5 |
| Investition und Finanzierung | 5 |
| Managerial Economics | 5 |
| Wirtschaftsmathematik | 5 |
| Digital Skills | 5 |
| Persönlicher Karriereplan | 5 |
| Persönlicher Elevator Pitch | 5 |
| Fremdsprache Englisch | 10 |
| Fremdsprache Italienisch | 10 |
| Fremdsprache Französisch | 10 |
| Fremdsprache Spanisch | 10 |
| Studium Generale I | 5 |
| Studium Generale II | 5 |
| Dienstleistungsmanagement | 5 |
| Public Relations Management im Sport | 5 |
| Buchführung und Bilanzierung | 5 |
| Projektmanagement | 5 |
| Personalwesen | 5 |
| Lebenslanges und digitales Lernen: Kompetenzen und Praktiken | 5 |
| Green Branding & Marketing: Strategien, Herausforderungen und Praktiken | 5 |
| Projekt: AWS - Grundlagen der Cloud | 5 |
| Projekt: AWS - Erweiterterte Cloud Kenntnisse | 5 |
| Biodiversität: Herausforderungen, Handlungsfelder und Lösungsansätze | 5 |
| Klimawandel: Herausforderungen, Handlungsfelder und Lösungsansätze | 5 |
| Self-Leadership: Kompetenzen und Praktiken | 5 |
| Kollaboratives Arbeiten | 5 |
| Wahlpflichtmodul D (wenn Du Dich für das Praktikum entscheidest) | |
| Praktikum: Marketing | 30 |
| Wahlpflichtmodul D (wenn Du Dich für die 6 Module entscheidest) | |
| Interaktion und Kommunikation in Organisationen | 5 |
| Interkulturelle und ethische Handlungskompetenzen | 5 |
| Personal Skills | 5 |
| Kollaboratives Arbeiten | 5 |
| Projekt: Public Speaking | 5 |
| Konfliktmanagement und Mediation | 5 |
Boost your career: Do an (optional) internship!
Do you want a flexible study programme that's also practical? You're in the right place: at IU, you have the possibility to deepen your knowledge in an integrated internship in the field of your programme (30 ECTS credits). Alternatively, you can expand your expertise in practice-oriented modules (30 ECTS credits). Simply decide in the first semester, which type of practical knowledge suits you and your goals. If you already have work experience or gain it during your studies, you can have this credited or recognised under certain conditions – saving you time and money.
Specialisations
To give you guidance in selecting your modules, we have put together some possible specialisations you can follow. However, if you want to put together your modules completely freely, that is also possible.
Mastering AI.
Did you know? During your studies, you have the opportunity to take our new AI module*. Here, you will learn everything you need to know about AI to be prepared for the professional world of tomorrow.
*Further information can be found in your module handbook.
Career
Career prospects in the field of marketing
As a marketing professional, excellent career prospects with lucrative opportunities for advancement await you across industries. After your degree, you may work as a(n)...
As a marketing manager, you design innovative strategies that increase market share and make brands shine. You skillfully balance a variety of campaigns across a wide range of channels, always keeping your finger on the pulse of trends and the needs of target groups. Your analytical skills continuously refine market alignment and tactics, while you turn marketing visions into reality in close cooperation with teams and partners.
As a brand manager, you are responsible for brand identity. You meticulously orchestrate the development of a solid brand strategy and oversee its continuity. Through planning and executing forward-thinking marketing initiatives, you enhance brand attractiveness and customer loyalty. Your expertise in trend analysis allows you to accurately position the brand in the market and continuously optimise brand communication. In collaboration with internal and external partners, you ensure a seamless and impactful message across all platforms and touchpoints.
As a product manager, you take on a key position that is decisive for the entire product life cycle. You will shape the development and launch of products by astutely interpreting market analyses and developing product strategies. Your close cooperation with departments such as research, marketing and sales enables you to precisely implement the common goals. With your talent for analyzing product performance metrics, you will identify challenges and drive continuous improvement.
Fees
Study model and prices for the online Bachelor's study programme in Marketing
Only until 30.07.2026
Full-Time
Duration 36 Months
Perfect for students who want to hit the ground running and shorten the period of study by increasing their studying pace.
€399
€379 /mtl.Apply by July 30th and use the code ZIEL26 to get €1,444 discount and a free iPad.
Only until 30.07.2026
Part-Time I
Duration 48 Months
Excellent for talented all-rounders who want to give their studies everything they’ve got while holding down a job and keeping down their monthly costs at the same time.
€344
€329 /mtl.Apply by July 30th and use the code ZIEL26 to get €1,444 discount and a free iPad.
Only until 30.07.2026
Part-Time II
Duration 72 Months
Ideal for students who would like to take their time completing their course on top of their job and everyday life and keep down the monthly costs of their studies.
€259
€249 /mtl.Apply by July 30th and use the code ZIEL26 to get €1,444 discount and a free iPad.
All our study programmes include the following services
Begin today with Comfort Start – or start any time on your preferred date
Free trial month*
Optional semester abroad
Access to MS Office
Opportunities to exchange with teachers and fellow students
Online library with 60,000 E-books and access to Statista
Eduroam internet access at over 20,000 locations worldwide
Study and career coaching
Access to over 14,000 courses and 1,800 video tutorials via LinkedIn Learning
Holiday semesters and free extension for up to 12 months
*The fees for this period only apply if you continue your studies with us.
We are here for you
Do you need help with your decision? Your personal study advisor is happy to help you!
Recognition
Benefit from your vocational training
Did you know that with your completed vocational training, you can save a significant amount of time and money? In the bachelor's in Marketing, you particularly benefit from training as "Kaufmann:frau für Marketingkommunikation" (Marketing Communication Specialist) – and save between 50 and 90 ECTS credits by having it recognised.
You can also benefit from other vocational training. Simply submit your application for recognition online to find out more – no strings attached.
With completed vocational training as a "Kaufmann:frau für Marketingkommunikation" (Marketing Communication Clerk), you save 67 ECTS credits in the Bachelor’s of Marketing with A-levels or 57 ECTS credits without A-levels.
To have your vocational training recognised towards your studies, simply fill out our application for recognition – without commitment and 100% online. To secure all the advantages of our recognition, you should definitely submit the application before the end of the trial month. Even if your vocational training is not listed above, you can save time and money through recognition.
Need help with your recognition application? Our recognition guide brings together all the key information you need.
Admission requirements
Admission requirements
We make it possible: At IU International University of Applied Sciences you can start your desired study programme - without NC, state-recognised, with or without a general A-level!
With vocational or high school diploma With a general university entrance qualification (high school diploma) or an entrance qualification for universities of applied sciences (vocational diploma: academic and practical part), you can enter our Bachelor's study programme* directly.
Graduates from Waldorf schools and vocational colleges in Baden-Württemberg must have their entrance qualification for universities of applied sciences confirmed by the relevant authority in order to be able to study in another federal state. This also applies if you want to study in a federal state other than Thuringia. Additional achievements may be required. Our student advisory team will answer any questions about this.
* For applicants with international school diplomas (e.g. IB-Diploma) or degrees earned abroad, the institution conducts an equivalence test (according to Anabin).
You can also study at IU International University of Applied Sciences (IU) without a high school diploma. To do so, you simply need:
A master craftsman's certificate or
Advanced professional training (e.g. as an IHK business administrator) or
At least two years of recognized vocational training in Germany, followed by at least 3 years of professional experience (full-time)*: Depending on the focus of your training and professional activity and what you want to study, you can start directly with a trial phase or prove your aptness in other ways.
*If you have completed your vocational training and professional experience within Europe, but outside of Germany, the university will carry out an equivalency assessment. EU qualifications can be accepted as equivalent if your vocational qualification is comparable to a German vocational qualification at level DQR 4.
We require proof of your German language skills from prospective foreign students for the German language study programme. You can prove this to us as follows:
TestDaF (TND3, min. 3 points in all sections, level B2)
DSH (DSH1, level B2)
Telc (Telc B2, level B2)
ÖSD (ÖSD B2, level B2)
Please note: The proof must be submitted before the start of the study programme and must not be older than five years as a rule.
Start today: try us out for 1 month
Apply now and start today – or choose your starting date flexibly. You can then test IU for 1 month free of charge. Fees only apply if you decide to continue.
Request free study brochure
Voices on distance learning
Soziale Arbeit (B.A.)
Stefanie
Sehr empfehlenswert
Insgesamt ein super Studium, ich bin sehr zufrieden und fühle mich rundum gut betreut und aufgehoben. Es wird sich viel Mühe um die Zufriedenheit der Studenten gegeben und auch die Dozenten sind super nett und engagiert. Man kann jederzeit Fragen klären und hat immer einen Ansprechpartner der einem weiterhilft. Ich würde jederzeit wieder an der IU studieren und kann es nur weiterempfehlen!
Posted on 22.05.2026 on fernstudiumcheck.de
Angewandte Psychologie (B.Sc.)
Albena
Flexibilität im Fernstudium neben dem Beruf
Ich habe bisher sehr gute Erfahrungen im Fernstudium ‚Angewandte Psychologie‘ gemacht. Besonders gut gefällt mir die Flexibilität bei der IU, weil ich neben dem Studium zu 100 % arbeite. Ich kann selbst entscheiden, wann und wie viel ich lerne. Sehr zufrieden bin ich auch damit, dass ich keinen Druck habe, wann ich mit dem Studium fertig sein muss, und dass ich kostenlos verlängern kann. Dadurch kann ich das Studium besser mit meinem Berufsleben vereinbaren.
Posted on 20.04.2026 on fernstudiumcheck.de
International Management (M.A.)
Djo
Bin ein großer Fan der IU
Ich bin ein großer Fan der IU und habe dort in letzter Zeit unglaublich viel gelernt. Die Möglichkeiten, die Studierenden geboten werden – insbesondere im Fernstudium – sind sehr vielfältig und flexibel. Dadurch macht das Lernen nicht nur Spaß, sondern lässt sich auch hervorragend in den Alltag integrieren. [...] Für mich gehört die IU zu den besten Anbietern für Fernstudiengänge in Deutschland. Ich kann sie aus voller Überzeugung jederzeit weiterempfehlen.
Posted on 03.06.2026 on fernstudiumcheck.de
Awards, accreditations and certifications
