What you get for free
Information on study content & electives
Information on career prospects
Information on financing options
Distance LearningBachelor
E-Commerce (B.A.)
Duration:6 semesters・180 ECTSDepending on model
Accreditation:state-approvedZFU: 1103519c
Start your studies. Get your discount. Shape your future.
Apply with ZIEL26 by July 30th & secure €1,444 discount + iPad.
Boost your career: Do an (optional) internship!
Do you want a flexible study programme that's also practical? You're in the right place: at IU, you have the possibility to deepen your knowledge in an integrated internship in the field of your programme (30 ECTS credits). Alternatively, you can expand your expertise in practice-oriented modules (30 ECTS credits). Simply decide in the first semester, which type of practical knowledge suits you and your goals. If you already have work experience or gain it during your studies, you can have this credited or recognised under certain conditions – saving you time and money.
Specialisations
To give you guidance in selecting your modules, we have put together some possible specialisations you can follow. However, if you want to put together your modules completely freely, that is also possible.
Mastering AI.
Did you know? During your studies, you have the opportunity to take our new AI module*. Here, you will learn everything you need to know about AI to be prepared for the professional world of tomorrow.
*Further information can be found in your module handbook.
Career
Your professional future in the field of E-Commerce
As a professional in E-Commerce, excellent career prospects with lucrative opportunities for advancement await you across industries. After your degree, you may work as a(n)...
As an E-Commerce manager, you work at the interface between sales, marketing, and IT and are responsible for ensuring that your company's online shop always has a good selection of products and is user-friendly. Specifically, your tasks include carrying out discount campaigns and managing online advertising campaigns. Additionally, you organise logistics and shipping and take care of establishing a functioning complaints system. Depending on where you work, your focus may be more on the business side or the programming side. In any case, your job will never get old.
As a product manager, your task is to manage a product across departments. This includes planning, coordination, marketing and controlling administrative activities. Your goal is to position the product as successfully as possible on the market. As a Product Manager in E-Commerce, in addition to the classic tasks – such as market and competition analyses – maintaining data in the merchandise management system and sales responsibilities for online shops also fall within your area of responsibility.
As a category manager in E-Commerce, you are responsible for building and further developing the product range of your company, specifically for the online channel. In addition to ensuring product sourcing and supplier management, observing the online market situation and trend scouting are also part of your tasks. You also always keep an eye on the most important online key figures at the assortment and item level.
Recognition
Benefit from your vocational training
Did you know that with your completed vocational training, you can save a significant amount of time and money? In the bachelor's in E-Commerce, you particularly benefit from training as "Kaufmann:frau im E-Commerce" (E-Commerce Merchant) – and save between 50 and 90 ECTS credits by having it recognised.
You can also benefit from other vocational training. Simply submit your application for recognition online to find out more – no strings attached.
With completed vocational training as a "Kaufmann:frau im E-Commerce" (E-Commerce Clerk), you save 66 ECTS credits in the Bachelor’s of E-Commerce with A-levels or 56 ECTS credits without A-levels.
To have your vocational training recognised towards your studies, simply fill out our application for recognition – without commitment and 100% online. To secure all the advantages of our recognition, you should definitely submit the application before the end of the trial month. Even if your vocational training is not listed above, you can save time and money through recognition.
Need help with your recognition application? Our recognition guide brings together all the key information you need.
You might also be interested in
Awards, accreditations and certifications
