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Distance LearningBachelor
Public Relations und Kommunikation (B.A.)
Duration:6 semesters・180 ECTSDepending on model
Accreditation:state-approvedZFU: 1103619
Start your studies. Get your discount. Shape your future.
Apply with ZIEL26 by July 30th & secure €1,444 discount + iPad.
Boost your career: Do an (optional) internship!
Do you want a flexible study programme that's also practical? You're in the right place: at IU, you have the possibility to deepen your knowledge in an integrated internship in the field of your programme (30 ECTS credits). Alternatively, you can expand your expertise in practice-oriented modules (30 ECTS credits). Simply decide in the first semester, which type of practical knowledge suits you and your goals. If you already have work experience or gain it during your studies, you can have this credited or recognised under certain conditions – saving you time and money.
Specialisations
To give you guidance in selecting your modules, we have put together some possible specialisations you can follow. However, if you want to put together your modules completely freely, that is also possible.
Mastering AI.
Did you know? During your studies, you have the opportunity to take our new AI module*. Here, you will learn everything you need to know about AI to be prepared for the professional world of tomorrow.
*Further information can be found in your module handbook.
Career
Your professional future in the field of Public Relations & Communication
As a PR professional, exciting career prospects with lucrative opportunities for advancement await you.
To ensure good and solid reporting, your task is to select and research interesting topics and content. You conduct interviews and prepare information in a way that captivates and enthuses readers. You create journalistic contributions for print, online, TV, and/or radio.
You constantly interact with external and internal stakeholders. Your task is to communicate important news and information from the company to the media and the public. You represent your company and its viewpoints publicly, participate in key events, and organise events yourself.
A newspaper urgently needs a print-ready photo, a magazine needs a text, a radio station a statement – and preferably all at once. As a press officer, you master prioritising, remain calm even in stressful times, and respond to every situation with friendliness and a service-oriented approach. As a press officer, no day is the same: you keep a close eye on the current news situation and derive PR measures from it that shine a positive light on your company – from press releases and PR campaigns to press conferences. You answer written and telephone media enquiries and give interviews for radio or television. Typically, you are seated close to management to quickly relay business-relevant news to the media or handle media enquiries swiftly and competently. As a creative all-rounder and networker with an interest in the media landscape, communication skills, and writing talent, you are the perfect fit for this role.
Recognition
Benefit from your vocational training
Did you know that with your completed vocational training, you can save a considerable amount of time and money? In the bachelor's in “PR & Kommunikation”, you particularly benefit from training as an "Industriekaufmann:frau" (Industrial Clerk) or "Kaufmann:frau für Büromanagement" (Office Management Clerk) – and save between 50 and 90 ECTS credits by having it recognised.
You can also benefit from other vocational training. Simply submit your application for recognition online to find out more – no strings attached.
With completed vocational training as an "Industriekaufmann:frau" (Industrial Clerk), you save 63 ECTS credits in the Bachelor’s of PR & Communication with A-levels or 53 ECTS credits without A-levels.
With completed vocational training as a "Kaufmann:frau für Büromanagement" (Management Assistant for Office Management), you save 60 ECTS credits in the Bachelor’s of PR & Communication with A-levels or 50 ECTS credits without A-levels.
To have your vocational training recognised towards your studies, simply fill out our application for recognition – without commitment and 100% online. To secure all the advantages of our recognition, you should definitely submit the application before the end of the trial month. Even if your vocational training is not listed above, you can save time and money through recognition.
Need help with your recognition application? Our recognition guide brings together all the key information you need.
Awards, accreditations and certifications
