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Bachelor's degree
Junger Mann mit Smartphone im Freien
My studies.

Bachelor Eventmanagement (B.A.)

Make events your business. With your event management degree, you will create lasting experiences in live communication. 

# Distance learning #myStudium

Language : German

Study the event management of the future.

You like perfectly staged live events? Are you fascinated by the symbiosis of live communication and digital transformation? Then become an event manager of a new generation, that can easily design, plan and execute hybrid events. For business events that make a lasting impression - and create a high brand experience. An Event Management degree (B.A.) will equip you with the complete interdisciplinary and intersectoral knowledge. The focus is on current topics such as sustainability management, digitalisation of events and crisis management. 

Do you want to know more?

In our free and non-binding information material you will find out everything about:

  • Content of your studies

  • Admission and application

  • Prices in detail

Request info material now

Your career? Perfectly staged.

Sport, culture, business, tourism - as a graduate of the Event Management B.A. programme, many doors are open to you. Especially after the pandemic, innovative ideas and forms of live communication are emerging that require new qualifications. This is where you come into play. For example as: 

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Event Manager (m/f/d)

As an event manager, you are responsible for the planning, organisation and implementation of all kinds of events. You take care of the smooth running in all phases. From on-site security requirements to logistical details. You stage large brand experiences in the B2B or B2C sector. But small webinars and congresses can also be your day-to-day business. Depending on the size of the company or event agency.  

Rednerpult vor Publikum

Event Project Manager (m/f/d)

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Sales Manager in the Event Sector (m/f/d)

Choose how you want to study Event Management at the IU

You can study your Bachelor of Event Management in various study forms. This depends entirely on how your individual everyday life looks like and what prerequisites you have when you begin your studies. The table provides you with a good overview about the benefits of the different forms of study and which model will support you best on your personal path. 

Distance Learning

For maximum freedom - study 100% flexible

You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.


Study the way you want after graduating from high school. Campus or online – you decide. 

Study on campus during the day or in the virtual lecture hall, exchange ideas with professors and fellow students and deepen your knowledge on our digital platform. This way you will benefit from the perfect mix of classic student life and flexible online studies!

Why you should study Event Management 

Studying for a degree offers various advantages that can help you in your professional career. You develop soft skills and abilities such as scientific research, which are important for your professional development and which you could not acquire in an apprenticeship. Certain positions and thus also salary levels can only be reached with an academic degree. Lifelong learning is also becoming increasingly important for our society and a Bachelor's or Master's degree simply ensures you better career and promotion opportunities and a successful future. 

This is what your Event Management studies at the IU look like 

What do you need to be a successful event manager? Definitely a well-founded scientific as well as practically oriented education in Business Administration and Macroeconomics. With the most modern management methods, especially adapted to the event industry, so that you can immediately take over professional and management tasks later on. Are you interested besides the event industry also in tourism and hospitality? This is also included in your bachelor's programme in Event Management. Not enough yet? Just continue to specialise. A wide range of marketing and management topics are available to strengthen your management skills, leadership skills and soft skills. Team projects such as Design Thinking and Digital Transformation as well as studying foreign languages complete your Event Management studies. 

Outlook for the future: What you will do after your studies 

Your future main tasks as an event manager include the conception, planning and implementation of all kinds of events. Including communication, budget responsibility and evaluation. Especially for business events, MICE events (meeting, incentive, congress, exhibition) - on a national and international level. Accordingly, your intercultural and ethical skills will be trained. Sport, culture, economy, tourism – as a graduate of the Event Management B.A. programme, many doors are open for you. Especially after the pandemic, innovative ideas and forms of live communication are emerging that require new qualifications. 

The most important questions about studying Event Management

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You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

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