Weibliche Mode-designer
Bachelors's degree
Weibliche Mode-designer
I set trends.

Bachelor Fashion Management (B.A.)

Fashion management meets the many demands placed on the fashion industry with transparent, environmentally and socially-conscious strategies for the future.


# Distance learning # myStudium

Language : German

Fashion Management Studies - Your eye for trends & future.

Are you interested in Fashion as well as Business Management? Then your Fashion Management studies will prepare you for the fashion business. Young fashion designers, new business models and ever shorter half-lives for collections have changed the traditional fashion market. In the meantime, topics such as e-commerce, fashion brand management and fashion buying are en vogue - which you will deal with intensively during your Fashion Management studies at the IU International University of Applied Sciences (IU). 

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In our free and non-binding information material you will find out everything about:

  • Content of your studies

  • Admission and application

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Your career opportunities. Future-oriented.

Your studies in Fashion Management are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills. 

Frau arbeitet an Tablet

Product Manager

As a product manager, you keep the overview of things: You set up entire collections with the fashion designers and are always in close contact with sales, marketing, and management. You stay up to date when it comes to fashion trends and what is hot right now. You have the necessary skills to strategically coordinate the entire supply chain. There is a growing consciousness concerning sustainability and social responsibility that strongly influences fashion purchasing decisions. This means that as a fashion product manager, you will have an important job with a lot of responsibility and great prospects for the future. 

Frau bei der Arbeit

Fashion Buyer

Zwei Frauen arbeiten an Laptop

E-Commerce Manager

Choose how you want to study Fashion Management at IU

You can study your Fashion Management Bachelor's degree in various forms. It all depends on what your individual everyday life looks like and what prerequisites you start your studies with. The table gives you a good overview of the advantages of the different forms of study and which model will best support you personally on your way.

Distance Learning

For maximum freedom - study 100% flexible

You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.


Study the way you want after graduating from high school. Campus or online – you decide. 

Study on campus during the day or in the virtual lecture hall, exchange ideas with professors and fellow students and deepen your knowledge on our digital platform. This way you will benefit from the perfect mix of classic student life and flexible online studies!

Why you should study Fashion Management

There are many reasons for studying Fashion Management. First and foremost, a Bachelor's degree is an excellent preparation for your professional future. It qualifies you for more exciting and promising positions and gives you more freedom in your career choice. Moreover, a Fashion Management degree is also a personal enrichment for you if you are interested in forms of expression and want to learn more about fashion and management. 

Thus, studying is always an investment in yourself and your professional skills. Besides, studying is simply fun. This is especially true if you can study 100% flexibly, like at IU. 

Your IU studies in Fashion Management

The name says it all: your Fashion Management studies at IU skilfully combine Fashion and Management. The focus is on the various aspects of Management - from Supply-Chain-Management to Quality Management. Following the trend of the times, we highlight topics such as Sustainability and Digitalisation. At the same time, you can gain a lot of practical experience. The goal is to create a complete fashion business plan that meets the fashion industry with transparent, ecological or even social strategies for the future.  

In the course of your fashion management studies, you can specialise even more. With a tailor-made study programme, you can deepen your knowledge in topics such as Product Management, Branch and Sales Management, E-Commerce, Marketing Management or Fashion Purchasing. Just the way you like it.

A look into the future: what you'll do after graduation

After your Bachelor's degree in Fashion Management, you'll have the necessary expertise to develop new strategies for the future and sustainable fashion collections. It's up to you to decide which companies you want to support with your know-how. In Germany, sales of all types of clothing average over 50 billion euros per year. The market is correspondingly large and you have many opportunities to get started in the fashion industry. Whether as a Product Manager, Fashion Buyer, E-Commerce Manager or in another position, your future after graduation is as diverse as fashion itself. 

The most important questions about studying Fashion Management

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You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

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