Bachelor Online Marketing (B.A.)

I THINK DIGITALLY.

Online marketing gains its relevance from the fact that the future of marketing is digital. It is the only way to position and make products and services visible across all media. 

Distance learning

Dual studies

Language : German

Glückliche Frau bei der Arbeit Glückliche Frau bei der Arbeit
Bachelorstudium

YOUR ONLINE MARKETING STUDIES. FOR THE DIGITAL WORLD.

You are a "digital native". The internet and social media are your second home. The best prerequisites for an Online Marketing degree at the IU International University of Applied Sciences (IU). The only thing missing is the necessary expertise to develop, analyse and implement cross-media marketing and content strategies. As a future Online Marketing Manager, you will be responsible for the successful positioning of companies and products on the Internet. Are you ready? 

Do you want to know more?

In our free and non-binding information material you will find out everything about:

  • Content of your studies
  • Admission and application
  • Prices in detail
Request info material now

Career

YOUR CAREER OPPORTUNITIES. FUTURE-ORIENTED.

Your studies in Online Marketing are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills. 

Choose how you want to study Online Marketing at IU

You can complete your Bachelor's degree in Online Marketing in various forms of study. It all depends on what your individual everyday life looks like and what prerequisites you start your studies with. The table gives you a good overview of the advantages of the different forms of study and which model will best support you personally on your way.  

Learn everything about your

Request your information material now without obligation!

We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Distance learning

For maximum freedom - study 100% flexible

You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.

More information Request info material now

Dual studies

Studies or work experience? Why not both?
You will study in person or virtually and learn how to put your knowledge into practice during your practical phases in a company. The perfect mix of theory and practical experience, tailored exactly to you and your needs.

More information Request info material now
Degree
Bachelor of Arts
Bachelor of Arts
State-recognised & award-winning*
State-recognised & award-winning*
German
German, English
Admission requirements
With and without Abitur (A-Levels)
With and without Abitur (A-Levels)
No NC (admissions restrictions) or waiting semester
No NC (admissions restrictions) or waiting semester
Advantages of the study format
Flexible learning on the online campus - whenever and wherever you want
Private dual studies for 0€ – the costs are covered by the practice partner
Innovative study app IU Learn and online campus
Innovative study programmes with a future
Possibility to study alongside your job thanks to 100% online teaching
Combination of theory and practice with our 10,000+ practice partners
Personal support from study advisors, teachers, study coaches and career coaches
Structured curriculum, best support and personal contacts
Take your online exams 24/7 from the comfort of your own home
Classes and exams virtually or on-site in small groups
Campus
Virtual campus – 100 % online
Virtual campus & 38 locations
Time model
Start your studies at any time
Start your studies up to 4x per year
Full Time – 36 months
Full time – 42 months
Part Time I – 48 months
Part Time II – 72 months
Study online
Study online and on-site at the campus

* Information on accreditation and state approval can be found on the sub-page of the degree programme.

Why you should study Online Marketing 

A degree programme gives you more opportunities to shape your future according to your own ideas. Choose a degree programme that suits your interests and your Bachelor's degree will qualify you to take on positions that are exciting for you. Statistically speaking, you can also expect a better salary after completing your studies. After all, you are an expert in the fields of Marketing Data Analysis, E-Commerce or Social Media Marketing after your Online Marketing studies. 

Moreover, a degree programme is a rewarding experience in itself. You invest in yourself and your skills. It's fun - especially at IU, because education happens here the way you like it. Here's to lifelong learning! 

 

Your IU studies in Online Marketing 

In your Online Marketing studies, you learn one thing above all: Content is King. Within a very short time, you will acquire basic cross-media skills - taking into account classic and digital Marketing. You learn what is important in the conception and technical construction of websites, webshops or online marketplaces. The creation of SEO-optimised content, SEA advertising campaigns and content strategies are also on the programme. 

Knowledge of Marketing Analytics is another focus. In addition, we teach you know-how in the areas of Website Conception, Interface Design and Usability. Practical projects also give you a first insight into the world of Online Marketing and expand your personal Portfolio. For a successful start in Digital Marketing. 

 

A look into the future: what you'll do after graduation 

The big wide online world never stands still. And neither do your career prospects. As an online marketing manager, you'll be on the safe, digital side professionally. This is partly due to digitalisation, because a large part of marketing activities now takes place online. Some companies even rely exclusively on Online Marketing. 

After your studies, you can work as SEO, SEA or Social Media Manager, among others. As a manager, you take responsibility for your campaigns, strategies and concepts. If these have an effect, you have good chances of promotion - whether directly in the company or in an agency

The most important questions about studying Online Marketing

Request free information

You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Awards, accreditations and certifications

Staatlich Anerkannte Hochschule ZFU