YOUR ONLINE MARKETING STUDIES. FOR THE DIGITAL WORLD.
If you feel at home in the World Wide Web and social media, then you are a born online marketing manager. As a "digital native" you have the ideal prerequisites for successfully positioning companies and products on the web. You only need to acquire the necessary expertise to develop and analyse cross-media marketing and content strategies. The digital know-how found on the curriculum of the Bachelor's Programme in Online Marketing will make you an online expert in Marketing Data Analysis, E-Commerce, or Social Media Marketing
The IU International University Bachelor's Degree Programme in Online Marketing will provide you with basic skills in the field of classical and digital marketing. You will learn to identify the most important aspects when it comes to the design and technical construction of websites, webshops, or online marketplaces. The creation of SEO-optimised content, analysis of marketing measures, and the development of perfect interface designs are also an important part of the curriculum. Practical projects will give you a first insight into the world of online marketing and will help you start your personal portfolio.
Information on accreditation and state approval can be found on the sub-page of the degree program.
Do you want to know more?
In our free and non-binding information material you will find out everything about:
- Content of your studies
- Admission and application
- Prices in detail
Why you should study at IU
- SALARY INCREASE up to 20%
- By studying at IU International University, you can expect up to 20% more salary in your future career.
- MORE RESPONSIBILITY IN THE JOBS OF THE FUTURE
- The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
- OPTIMAL PROMOTION AND CAREER OPPORTUNITIES
- Start out in the professional world without compromises - no problem with a degree from us.
The best web presence contributes little to the success of a company potential if customers do not see it. That is what SEO managers are for. SEO stands for Search Engine Optimisation. As an expert in this area, you ensure that websites can be easily found through internet searches. To achieve good results, you analyse, for example, which keywords are particularly relevant for your product or brand and develop strategies for the link structure on your website. Your goal is to attract as many users as possible to your website. If you want to gain a foothold in SEO, you should have an analytical mindset and enjoy working with numbers. Above all, you should be curious and want to constantly develop yourself because SEO is an ever-changing field. Your work the day after tomorrow may look very different from your work today.
Social Media Manager
Fortunately, the days when social media was dismissed as a pastime or relegated to an internship are over. The job description has now occupied a firm place in the corporate world and is constantly evolving. As a social media manager, you manage various corporate channels such as Facebook, Twitter, Instagram, and YouTube. You bring each platform to life with channel-specific posts or tweets daily and are responsible for evaluating campaigns. You usually create editorial plans and strategies, while also being up to date on current trends and media phenomena, as well as your company's communication goals. To generate exciting content, you rely on the news and your find reliable sources both inside and outside the company. It is a real plus if you are a born networker, a copywriter, and keep informed about current affairs. When you work in community management, a cool head, spontaneity, and quick reaction times are crucial because you might be responsible for crisis communication.
SEA managers handle search engine advertising (SEA). Your main job is to address users within the various search engines with target group-specific campaigns or advertisements and encourage them to make purchases. To work strategically in the search-engine environment, you will need deep HTML knowledge as well as expertise in web and tracking analysis. You define goals, research keywords using various tools, create advertising texts, and derive targeted measures from them. Your analytical skills and powers of observation are important here: You optimise keywords and ads to get the best possible results. To be successful you need an affinity for numbers, structured-thinking, and the ability to keep an eye on the big picture. You should be open to a constantly changing job profile and be keen on new tools and updates. This implies constant independent learning.
- Design thinking
- Digital publishing
- Cross media marketing
- User experience
- Basics of web programming
Our bachelor's degree programs are generally free admission programs. Precondition, in any case, is at least a university entrance qualification in the form of:
- A General qualification diploma or vocational technical diploma
- An entrance qualification for studies at universities of applied sciences
- A master craftsman's diploma
- Or advanced further training
- Or at least two years of vocational training plus at least three years of professional experience.
For detailed information and advice about possible exceptions, please refer to the corresponding subpage of the respective bachelor's degree program.
Have you already completed a vocational training, have you been working professionally for several years or have you been able to successfully complete your studies? Perfect! This is because you can then have certain prior credits and academic achievements specifically recognized to shorten your study time and reduce your tuition fees.
You can find out which of your previous degrees, certificates or professional experience and skills can be credited to you on the websites of the individual course of study or directly from the student advisor for the location you are interested in.
Learn everything about your
The study that adapts to your life
For maximum freedom - study 100% flexible
You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.
Are you busy at work, do you have a family, want to travel or take care of other projects while you study? Go for it!
You can expect a variety of innovative tools for every type of learner, e.g. our smart IU Learn app, digital scripts, interactive books and learning videos. You can take your exams online 24/7.
Depending on your personal or professional situation, you are free to decide whether to take one course after the other or several in parallel.
If you need more time than planned, you can simply take a semester off or extend your studies by up to 12 months – completely free of charge!
Request free info material
Studies or work experience? Why not both?
You will study in person or virtually and learn how to put your knowledge into practice during your practical phases in a company. The perfect mix of theory and practical experience, tailored exactly to you and your needs.
You will regularly alternate between theory and practice and thus learn to apply what you have learned directly with your practice partner. The structure and the schedule of the course are fixed.
Our network of over 10,000 practice partners is there for you; but you can also count on our support in finding a practice partner.
Of course, your practice partner will also pay all your tuition fees. With us, you will pay nothing at all.
Our professor come from the real world because we value practical content instead of just pure isolated theory. Of course, our degree programmes are accredited and state-recognised.
Request free info material
Popular degree programs
Marketing Management – provides the most important tools to successfully inspire customers for a product and make them loyal to a brand in the long term.
Media Design provides sound knowledge in all areas of media design, preparation and transmission of digital information.
Marketing - helps to better understand markets, identify customer needs and break through commercial thinking patterns.
What we have to offer
- study programmes to choose from, tailored to your needs
- companies educate with us as practice partners
- locations or study online worldwide
Request free information