I THINK DIGITALLY.
Bachelor Online Marketing (B.A.)

Online marketing gains its relevance from the fact that the future of marketing is digital. It is the only way to position and make products and services visible across all media. 

Distance learning

Dual studies

Language: German

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YOUR ONLINE MARKETING STUDIES. FOR THE DIGITAL WORLD.

If you feel at home in the World Wide Web and social media, then you are a born online marketing manager. As a "digital native" you have the ideal prerequisites for successfully positioning companies and products on the web. You only need to acquire the necessary expertise to develop and analyse cross-media marketing and content strategies. The digital know-how found on the curriculum of the Bachelor's Programme in Online Marketing will make you an online expert in Marketing Data Analysis, E-Commerce, or Social Media Marketing

The IU International University Bachelor's Degree Programme in Online Marketing will provide you with basic skills in the field of classical and digital marketing. You will learn to identify the most important aspects when it comes to the design and technical construction of websites, webshops, or online marketplaces. The creation of SEO-optimised content, analysis of marketing measures, and the development of perfect interface designs are also an important part of the curriculum. Practical projects will give you a first insight into the world of online marketing and will help you start your personal portfolio.

Information on accreditation and state approval can be found on the sub-page of the degree program.

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  • Content of your studies
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Why you should study at IU

SALARY INCREASE up to 20%
By studying at IU International University, you can expect up to 20% more salary in your future career.
MORE RESPONSIBILITY IN THE JOBS OF THE FUTURE
The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
OPTIMAL PROMOTION AND CAREER OPPORTUNITIES
Start out in the professional world without compromises - no problem with a degree from us.

YOUR CAREER OPPORTUNITIES. FUTURE-ORIENTED.

Your studies in Online Marketing are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills. 

SEO Manager

The best web presence contributes little to the success of a company potential if customers do not see it. That is what SEO managers are for. SEO stands for Search Engine Optimisation. As an expert in this area, you ensure that websites can be easily found through internet searches. To achieve good results, you analyse, for example, which keywords are particularly relevant for your product or brand and develop strategies for the link structure on your website. Your goal is to attract as many users as possible to your website. If you want to gain a foothold in SEO, you should have an analytical mindset and enjoy working with numbers. Above all, you should be curious and want to constantly develop yourself because SEO is an ever-changing field. Your work the day after tomorrow may look very different from your work today. 

Social Media Manager

Fortunately, the days when social media was dismissed as a pastime or relegated to an internship are over. The job description has now occupied a firm place in the corporate world and is constantly evolving. As a social media manager, you manage various corporate channels such as Facebook, Twitter, Instagram, and YouTube. You bring each platform to life with channel-specific posts or tweets daily and are responsible for evaluating campaigns. You usually create editorial plans and strategies, while also being up to date on current trends and media phenomena, as well as your company's communication goals. To generate exciting content, you rely on the news and your find reliable sources both inside and outside the company. It is a real plus if you are a born networker, a copywriter, and keep informed about current affairs. When you work in community management, a cool head, spontaneity, and quick reaction times are crucial because you might be responsible for crisis communication.

SEA Manager

SEA managers handle search engine advertising (SEA). Your main job is to address users within the various search engines with target group-specific campaigns or advertisements and encourage them to make purchases. To work strategically in the search-engine environment, you will need deep HTML knowledge as well as expertise in web and tracking analysis. You define goals, research keywords using various tools, create advertising texts, and derive targeted measures from them. Your analytical skills and powers of observation are important here: You optimise keywords and ads to get the best possible results. To be successful you need an affinity for numbers, structured-thinking, and the ability to keep an eye on the big picture. You should be open to a constantly changing job profile and be keen on new tools and updates. This implies constant independent learning.    

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We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

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The study that adapts to your life

Choose your form of study and kickstart your future now.

Distance learning

For maximum freedom - study 100% flexible

You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support. 

Dual studies

Studies or work experience? Why not both? 

You will study in person or virtually and learn how to put your knowledge into practice during your practical phases in a company. The perfect mix of theory and practical experience, tailored exactly to you and your needs.

What we have to offer

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You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Awards, accreditations and certifications