YOUR ONLINE MARKETING STUDIES. FOR THE DIGITAL WORLD.
You are a "digital native". The internet and social media are your second home. The best prerequisites for an Online Marketing degree at the IU International University of Applied Sciences (IU). The only thing missing is the necessary expertise to develop, analyse and implement cross-media marketing and content strategies. As a future Online Marketing Manager, you will be responsible for the successful positioning of companies and products on the Internet. Are you ready?
Do you want to know more?
In our free and non-binding information material you will find out everything about:
- Content of your studies
- Admission and application
- Prices in detail
Choose how you want to study Online Marketing at IU
You can complete your Bachelor's degree in Online Marketing in various forms of study. It all depends on what your individual everyday life looks like and what prerequisites you start your studies with. The table gives you a good overview of the advantages of the different forms of study and which model will best support you personally on your way.
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For maximum freedom - study 100% flexible
You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.More information Request info material now
Studies or work experience? Why not both?
You will study in person or virtually and learn how to put your knowledge into practice during your practical phases in a company. The perfect mix of theory and practical experience, tailored exactly to you and your needs.
* Information on accreditation and state approval can be found on the sub-page of the degree programme.
Why you should study Online Marketing
A degree programme gives you more opportunities to shape your future according to your own ideas. Choose a degree programme that suits your interests and your Bachelor's degree will qualify you to take on positions that are exciting for you. Statistically speaking, you can also expect a better salary after completing your studies. After all, you are an expert in the fields of Marketing Data Analysis, E-Commerce or Social Media Marketing after your Online Marketing studies.
Moreover, a degree programme is a rewarding experience in itself. You invest in yourself and your skills. It's fun - especially at IU, because education happens here the way you like it. Here's to lifelong learning!
Your IU studies in Online Marketing
In your Online Marketing studies, you learn one thing above all: Content is King. Within a very short time, you will acquire basic cross-media skills - taking into account classic and digital Marketing. You learn what is important in the conception and technical construction of websites, webshops or online marketplaces. The creation of SEO-optimised content, SEA advertising campaigns and content strategies are also on the programme.
Knowledge of Marketing Analytics is another focus. In addition, we teach you know-how in the areas of Website Conception, Interface Design and Usability. Practical projects also give you a first insight into the world of Online Marketing and expand your personal Portfolio. For a successful start in Digital Marketing.
A look into the future: what you'll do after graduation
The big wide online world never stands still. And neither do your career prospects. As an online marketing manager, you'll be on the safe, digital side professionally. This is partly due to digitalisation, because a large part of marketing activities now takes place online. Some companies even rely exclusively on Online Marketing.
After your studies, you can work as SEO, SEA or Social Media Manager, among others. As a manager, you take responsibility for your campaigns, strategies and concepts. If these have an effect, you have good chances of promotion - whether directly in the company or in an agency.
The most important questions about studying Online Marketing
For your Online Marketing studies at IU, the numerus clausus (NC) from the Abitur or Fachabitur is irrelevant. You can be admitted directly to our distance learning programme. In the individual counselling interview with your study advisor, your strengths are also in the foreground, so that you can find the right degree programme and the right form of study for your future aspirations.
You can currently complete your Bachelor's degree in Online Marketing at the Virtual Campus. This means that you can study anywhere in Germany. Would you prefer dual studies? Then you can study in Augsburg, Berlin, Bielefeld, Dortmund, Dresden, Duisburg, Düsseldorf, Essen, Frankfurt, Hamburg, Hannover, Köln, Leipzig, Mannheim, München, Nürnberg or Stuttgart.
Yes, this is also possible at IU. In addition to the entrance qualification in the form of an Abitur or Fachabitur, interested students without an Abitur also have the opportunity to enter our Bachelor's programme. You can study Online Marketing without an Abitur if you have completed an advanced training course, are a state-certified technician/business economist, have a master craftsman's certificate or have at least two years of vocational training and at least three years of subsequent work experience.
The Online Marketing Bachelor's programme lasts for 36, 48 or 72 months, depending on which time model you choose. If you need more time and semesters for your studies, this is absolutely no problem. The dual studies programme usually lasts 7 semesters.
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