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Bachelor Marketing: Mann sitze am Laptop in grossem Büro
Distance Learning / Dual Studies

Bachelor Marketing (B.A.)

Marketing – helps to better understand markets, identify customer needs and break through commercial thinking patterns.


Language: German.

The best strategy for the future: your marketing studies.

Do you fancy an industry that plays a crucial role in shaping the success of companies, products and markets? Then get the comprehensive expertise you need with your Bachelor's degree in Marketing at IU International University of Applied Sciences (IU). Because developing effective marketing strategies requires a broad range of knowledge that goes far beyond the four Ps (product, price, place, promotion). As a marketer, you understand the market, recognise trends and analyse customer needs. With your knowledge gained during your studies, you can enter the digital world on sure footing and show that you are ready to take on responsibility as a manager and marketing expert in a wide range of industries.  

Do you want to know more?

In our free and non-binding information material you will find out everything about:

  • Content of your studies

  • Admission and application

  • Prices in detail

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Your career opportunities. Future-oriented.

Your studies in Marketing are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills. 

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As a brand manager, you are responsible for overseeing specific products or brands and ensuring they have a unique image that guarantees strong recognition in the market. You conduct market analyses and develop suitable market positioning strategies based on your findings, design advertising campaigns, and optimise them to achieve the highest possible product visibility. As a brand manager, you work closely with various departments such as marketing and product development, as well as with external agencies.

Frau präsetniert an Flipchart
Frau spricht vor Board
Study formats

Choose how you want to study Marketing at IU

You can complete your Marketing studies in various forms. It all depends on what your individual everyday life looks like and what prerequisites you start your studies with. Here you find a good overview of the advantages of the different forms of study and which model will best support you personally on your way.  

For maximum freedom - study 100% flexible

You study completely on your own terms. Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.

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What you get for free

  • Information on study content & electives

  • Information on career prospects

  • Information on financing options

FAQ

The most important questions about studying Marketing

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Do you still have questions?

Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.

Details

Why you should study Marketing

There are many reasons why you should study Marketing. On the one hand, with a Bachelor‘s degree you improve your career opportunities and your salary in your professional life. You can also optimise your chances of promotion. Marketing professionals are in high demand across all industries. Apart from that, the degree programme itself is an enrichment for you. In addition to online marketing and social media marketing, you will also learn a lot about market and advertising psychology and consumer behaviour. This knowledge is also very useful in your private life.  

You can organise your marketing studies at IU according to your own schedule. Lifelong learning, just as you like it. And these are just a few of the reasons why you should study marketing. You provide the real impetus yourself. Because it interests you. Because you enjoy it. Because you want to. 

Your IU studies in Marketing

During your Marketing studies, you will learn how important it is to define your goals precisely, analyse your target groups and develop the resulting strategies. In addition to business basics, you will learn analytical and creative skills. You will be taught everything about classic and modern marketing tools and how to use them in a targeted manner. You will also develop advertising and marketing campaigns and analyse their effectiveness. The focus is primarily on digital communication and sales channels. 

This knowledge makes you fit to react to challenges in social media marketing, customer relationship management and marketing controlling. Depending on your chosen focus, you will get to know the future business of e-commerce or dive into creative storytelling in Applied Content Marketing. With your marketing degree, you will become a creative marketing all-rounder. 

A look into the future: what you will do after graduation

Your Marketing degree is as multifaceted as the professions you can pursue in the future. Ultimately, it's up to your talent and interest which career you pursue and in which industry you gain a foothold. Do you want to market products and services directly to consumers (B2C) or rather to companies (B2B)? Do you want to work in sales or plan marketing campaigns? You can also coordinate and manage production, marketing and customer feedback on products. Where and for whom you want to use your talents is up to you. In any case, exciting tasks and promising career opportunities await you. 

Awards, accreditations and certifications

WR Wissenschaftsrat
ZFU