I DO MY THING.
Bachelor Marketing (B.A.)

Marketing - helps to better understand markets, identify customer needs and break through commercial thinking patterns.

Distance learning

myStudies

Language: German

iu.de

THE BEST STRATEGY FOR THE FUTURE: YOUR MARKETING STUDIES.

More than ever before, targeted marketing measures and well-done advertising determine the success or failure of a company. If you wish to reach the various target groups, you not only need to know them precisely and be able to communicate with your own customers. You will also require specific know-how to develop effective marketing strategies for products and services. You will acquire professional skills and competences during the bachelor’s programme in Marketing at IU International University of Applied Sciences. The perfect basis for your future tasks as an executive in a wide range of areas - from project management to public relations.  

As an IU bachelor student in Marketing, you will learn about the most important instruments, operative goals and strategies of marketing. In addition to business management fundamentals, you will acquire analytical and creative skills. This will enable you to develop your own advertising or marketing campaigns and evaluate their effectiveness. The focus is primarily on digital communication and sales channels to prepare you specifically for the challenges in social media marketing, customer relationship management and marketing controlling.

Information on accreditation and state approval can be found on the sub-page of the degree program.

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In our free and non-binding information material you will find out everything about:

  • Content of your studies
  • Admission and application
  • Prices in detail
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BA in Marketing as the perfect career strategy | IU

SALARY INCREASE up to 20%
By studying at IU International University, you can expect up to 20% more salary in your future career.
MORE RESPONSIBILITY IN THE JOBS OF THE FUTURE
The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
OPTIMAL PROMOTION AND CAREER OPPORTUNITIES
Start out in the professional world without compromises - no problem with a degree from us.

YOUR CAREER OPPORTUNITIES. FUTURE-ORIENTED.

Your studies in Marketing are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills. 

Sales Manager

Sales is about selling the company’s products and services to customers either directly to private consumers, known as business-2-customer (B2C) sales, or to corporate customers, known as business-2-business (B2B) sales. 

Marketing Assistant

As a marketing assistant, you are primarily responsible for marketing operations. This includes planning events, supervising advertising campaigns, or assisting in the development of marketing campaigns. 

Product Manager

As a product manager, you are in charge or product or service by coordinating the joint efforts of various company departments. This includes development, production, marketing, and sales. You are responsible for keeping an overview of things, ensure optimal organisation, think creatively and innovatively, and keeping an eye on the sustainable success of the product. 

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We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

The study that adapts to your life

Choose your form of study and kickstart your future now.

Distance learning

For maximum freedom - study 100% flexible

You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support. 

myStudies

Study the way you want after graduating from high school. Campus or online - you decide.  

Study on campus during the day or in the virtual lecture hall, exchange ideas with professors and fellow students and deepen your knowledge on our digital platform. This way you will benefit from the perfect mix of classic student life and flexible online studies!

What we have to offer

150+

study programmes to choose from, tailored to your needs

10.000+

companies educate with us as practice partners

28

locations or study online worldwide

Request free information

You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Awards, accreditations and certifications