Titelbild für Infoseite “Bachelor Marketing”: Marketingmanagerin steht mit Tablet in Büro
Bachelors's degree
Titelbild für Infoseite “Bachelor Marketing”: Marketingmanagerin steht mit Tablet in Büro
I do my thing.

Bachelor Marketing (B.A.)

Marketing - helps to better understand markets, identify customer needs and break through commercial thinking patterns.

# Distance learning # myStudium # Dual studies

Language : German

The best strategy for the future: your marketing studies.

Do you fancy an industry that plays a crucial role in shaping the success of companies, products and markets? Then get the comprehensive expertise you need with your Bachelor's degree in Marketing at IU International University of Applied Sciences (IU). Because developing effective marketing strategies requires a broad range of knowledge that goes far beyond the four Ps (product, price, place, promotion). As a marketer, you understand the market, recognise trends and analyse customer needs. With your knowledge gained during your studies, you can enter the digital world on sure footing and show that you are ready to take on responsibility as a manager and marketing expert in a wide range of industries.  

Do you want to know more?

In our free and non-binding information material you will find out everything about:

  • Content of your studies

  • Admission and application

  • Prices in detail

Request study brochure

Your career opportunities. Future-oriented.

Your studies in Marketing are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills. 

Zwei Männer beim Handschlag in Büro


Sales is about selling the company’s products and services to customers either directly to private consumers, known as business-2-customer (B2C) sales, or to corporate customers, known as business-2-business (B2B) sales. 

Frau in Büro bei Projektpräsentation


Mann hält Vortrag vor seinem Team im Büro



Choose how you want to study Marketing at IU

You can complete your Marketing studies in various forms. It all depends on what your individual everyday life looks like and what prerequisites you start your studies with. The table gives you a good overview of the advantages of the different forms of study and which model will best support you personally on your way.  

Fernstudium an der IU Internationale Hochschule: Studentin in der Bibliothek

Distance Learning

For maximum freedom - study 100% flexible

You study completely on your own terms. Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.

Duales Studium an der IU Internationale Hochschule: Studentin am Campus

Dual Studies

Studies or work experience? Why not both?
You will study in person or virtually and learn how to put your knowledge into practice during your practical phases in a company. The perfect mix of theory and practical experience, tailored exactly to you and your needs.

myStudium an der IU Internationale Hochschule: Studentin am Campus


Study the way you want after graduating from high school. Campus or online classes – you decide. 

Learn on campus during the day or virtually from anywhere, exchange ideas with professors and fellow students and deepen your knowledge on our digital platform. This way you will benefit from the perfect mix of classic student life and flexible online studies!

Request free study brochure

Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.


The most important questions about studying Marketing


Do you still have questions?

Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.

We support you. Right from the start.

Together we will find the best solution for your career path.

Just give us a call*Available from Monday - Friday from 8 a.m. - 8 p.m., Saturday from 9 a.m. - 5 p.m.

+49 (0) 30 31198810

Why you should study Marketing 

There are many reasons why you should study Marketing. On the one hand, with a Bachelor‘s degree you improve your career opportunities and your salary in your professional life. You can also optimise your chances of promotion. Marketing professionals are in high demand across all industries. Apart from that, the degree programme itself is an enrichment for you. In addition to online marketing and social media marketing, you will also learn a lot about market and advertising psychology and consumer behaviour. This knowledge is also very useful in your private life.  

You can organise your marketing studies at IU according to your own schedule. Lifelong learning, just as you like it. And these are just a few of the reasons why you should study marketing. You provide the real impetus yourself. Because it interests you. Because you enjoy it. Because you want to. 

Your IU studies in Marketing 

During your Marketing studies, you will learn how important it is to define your goals precisely, analyse your target groups and develop the resulting strategies. In addition to business basics, you will learn analytical and creative skills. You will be taught everything about classic and modern marketing tools and how to use them in a targeted manner. You will also develop advertising and marketing campaigns and analyse their effectiveness. The focus is primarily on digital communication and sales channels. 

This knowledge makes you fit to react to challenges in social media marketing, customer relationship management and marketing controlling. Depending on your chosen focus, you will get to know the future business of e-commerce or dive into creative storytelling in Applied Content Marketing. With your marketing degree, you will become a creative marketing all-rounder. 

A look into the future: what you will do after graduation 

Your Marketing degree is as multifaceted as the professions you can pursue in the future. Ultimately, it's up to your talent and interest which career you pursue and in which industry you gain a foothold. Do you want to market products and services directly to consumers (B2C) or rather to companies (B2B)? Do you want to work in sales or plan marketing campaigns? You can also coordinate and manage production, marketing and customer feedback on products. Where and for whom you want to use your talents is up to you. In any case, exciting tasks and promising career opportunities await you. 

Awards, accreditations and certifications

IU Internationale Hochschule ist seit 1999 eine staatlich anerkannte HochschuleIU Internationale Hochschule ist vom Wissenschaftsrat akkreditiertIU Internationale Hochschule ist zugelassen für FernunterrichtIU Internationale Hochschule erhält beim StudyCheck-Award 2023 die Auszeichnung „Top Hochschule in Deutschland“