THE BEST STRATEGY FOR THE FUTURE: YOUR MARKETING STUDIES.
More than ever before, targeted marketing measures and well-done advertising determine the success or failure of a company. If you wish to reach the various target groups, you not only need to know them precisely and be able to communicate with your own customers. You will also require specific know-how to develop effective marketing strategies for products and services. You will acquire professional skills and competences during the bachelor’s programme in Marketing at IU International University of Applied Sciences. The perfect basis for your future tasks as an executive in a wide range of areas - from project management to public relations.
As an IU bachelor student in Marketing, you will learn about the most important instruments, operative goals and strategies of marketing. In addition to business management fundamentals, you will acquire analytical and creative skills. This will enable you to develop your own advertising or marketing campaigns and evaluate their effectiveness. The focus is primarily on digital communication and sales channels to prepare you specifically for the challenges in social media marketing, customer relationship management and marketing controlling.
Information on accreditation and state approval can be found on the sub-page of the degree program.
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In our free and non-binding information material you will find out everything about:
- Content of your studies
- Admission and application
- Prices in detail
BA in Marketing as the perfect career strategy | IU
- SALARY INCREASE up to 20%
- By studying at IU International University, you can expect up to 20% more salary in your future career.
- MORE RESPONSIBILITY IN THE JOBS OF THE FUTURE
- The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
- OPTIMAL PROMOTION AND CAREER OPPORTUNITIES
- Start out in the professional world without compromises - no problem with a degree from us.
Sales is about selling the company’s products and services to customers either directly to private consumers, known as business-2-customer (B2C) sales, or to corporate customers, known as business-2-business (B2B) sales.
As a marketing assistant, you are primarily responsible for marketing operations. This includes planning events, supervising advertising campaigns, or assisting in the development of marketing campaigns.
As a product manager, you are in charge or product or service by coordinating the joint efforts of various company departments. This includes development, production, marketing, and sales. You are responsible for keeping an overview of things, ensure optimal organisation, think creatively and innovatively, and keeping an eye on the sustainable success of the product.
- Online Marketing
- Social Media Marketing
- Market Psychology
- Advertising Psychology
- Sales and Distribution
- Consumer behaviour
Our bachelor's degree programs are generally free admission programs. Precondition, in any case, is at least a university entrance qualification in the form of:
- A General qualification diploma or vocational technical diploma
- An entrance qualification for studies at universities of applied sciences
- A master craftsman's diploma
- Or advanced further training
- Or at least two years of vocational training plus at least three years of professional experience.
For detailed information and advice about possible exceptions, please refer to the corresponding subpage of the respective bachelor's degree program.
Have you already completed a vocational training, have you been working professionally for several years or have you been able to successfully complete your studies? Perfect! This is because you can then have certain prior credits and academic achievements specifically recognized to shorten your study time and reduce your tuition fees.
You can find out which of your previous degrees, certificates or professional experience and skills can be credited to you on the websites of the individual course of study or directly from the student advisor for the location you are interested in.
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The study that adapts to your life
For maximum freedom - study 100% flexible
You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.
Are you busy at work, do you have a family, want to travel or take care of other projects while you study? Go for it!
You can expect a variety of innovative tools for every type of learner, e.g. our smart IU Learn app, digital scripts, interactive books and learning videos. You can take your exams online 24/7.
Depending on your personal or professional situation, you are free to decide whether to take one course after the other or several in parallel.
If you need more time than planned, you can simply take a semester off or extend your studies by up to 12 months – completely free of charge!
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Study the way you want after graduating from high school. Campus or online - you decide.
Study on campus during the day or in the virtual lecture hall, exchange ideas with professors and fellow students and deepen your knowledge on our digital platform. This way you will benefit from the perfect mix of classic student life and flexible online studies!
If you want, our 15 locations are always available for you to study and meet new people.
In myStudium, you will be able to seamlessly combine freedom and structure! You will study two to three days a week on campus and deepen your knowledge flexibly on our digital learning platform with innovative tools.
Our experienced professors come directly from the professional world and will teach you the latest in science and practice in modern subjects. This will optimally prepare you for real professional life.
You can start myStudium four times a year. We have neither NC nor waiting semesters or entrance exams.
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Popular degree programs
Marketing Management – provides the most important tools to successfully inspire customers for a product and make them loyal to a brand in the long term.
Media Design provides sound knowledge in all areas of media design, preparation and transmission of digital information.
Communication psychology - creates the ideal conditions for resolving conflicts, communicating empathically, and promoting cooperation.
What we have to offer
- study programmes to choose from, tailored to your needs
- companies educate with us as practice partners
- locations or study online worldwide
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