Bachelor Marketing (B.A.)

Your studies in Marketing are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills. 

You can complete your Marketing studies in various forms. It all depends on what your individual everyday life looks like and what prerequisites you start your studies with. The table gives you a good overview of the advantages of the different forms of study and which model will best support you personally on your way.  

There are many reasons why you should study Marketing. On the one hand, with a Bachelor‘s degree you improve your career opportunities and your salary in your professional life. You can also optimise your chances of promotion. Marketing professionals are in high demand across all industries. Apart from that, the degree programme itself is an enrichment for you. In addition to online marketing and social media marketing, you will also learn a lot about market and advertising psychology and consumer behaviour. This knowledge is also very useful in your private life.  

You can organise your marketing studies at IU according to your own schedule. Lifelong learning, just as you like it. And these are just a few of the reasons why you should study marketing. You provide the real impetus yourself. Because it interests you. Because you enjoy it. Because you want to. 

During your Marketing studies, you will learn how important it is to define your goals precisely, analyse your target groups and develop the resulting strategies. In addition to business basics, you will learn analytical and creative skills. You will be taught everything about classic and modern marketing tools and how to use them in a targeted manner. You will also develop advertising and marketing campaigns and analyse their effectiveness. The focus is primarily on digital communication and sales channels. 

This knowledge makes you fit to react to challenges in social media marketing, customer relationship management and marketing controlling. Depending on your chosen focus, you will get to know the future business of e-commerce or dive into creative storytelling in Applied Content Marketing. With your marketing degree, you will become a creative marketing all-rounder. 

Your Marketing degree is as multifaceted as the professions you can pursue in the future. Ultimately, it's up to your talent and interest which career you pursue and in which industry you gain a foothold. Do you want to market products and services directly to consumers (B2C) or rather to companies (B2B)? Do you want to work in sales or plan marketing campaigns? You can also coordinate and manage production, marketing and customer feedback on products. Where and for whom you want to use your talents is up to you. In any case, exciting tasks and promising career opportunities await you. 

You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.