I DO MY THING.
Bachelor Marketing (B.A.)

Marketing - helps to better understand markets, identify customer needs and break through commercial thinking patterns.

Distance learning

myStudies

Language : German

iu.de

THE BEST STRATEGY FOR THE FUTURE: YOUR MARKETING STUDIES.

More than ever before, targeted marketing measures and well-done advertising determine the success or failure of a company. If you wish to reach the various target groups, you not only need to know them precisely and be able to communicate with your own customers. You will also require specific know-how to develop effective marketing strategies for products and services. You will acquire professional skills and competences during the bachelor’s programme in Marketing at IU International University of Applied Sciences. The perfect basis for your future tasks as an executive in a wide range of areas - from project management to public relations.  

As an IU bachelor student in Marketing, you will learn about the most important instruments, operative goals and strategies of marketing. In addition to business management fundamentals, you will acquire analytical and creative skills. This will enable you to develop your own advertising or marketing campaigns and evaluate their effectiveness. The focus is primarily on digital communication and sales channels to prepare you specifically for the challenges in social media marketing, customer relationship management and marketing controlling.

Information on accreditation and state approval can be found on the sub-page of the degree program.

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In our free and non-binding information material you will find out everything about:

  • Content of your studies
  • Admission and application
  • Prices in detail
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Why you should study at IU

SALARY INCREASE up to 20%
By studying at IU International University, you can expect up to 20% more salary in your future career.
MORE RESPONSIBILITY IN THE JOBS OF THE FUTURE
The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
OPTIMAL PROMOTION AND CAREER OPPORTUNITIES
Start out in the professional world without compromises - no problem with a degree from us.

YOUR CAREER OPPORTUNITIES. FUTURE-ORIENTED.

Your studies in Marketing are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills. 

Sales Manager

Sales is about selling the company’s products and services to customers either directly to private consumers, known as business-2-customer (B2C) sales, or to corporate customers, known as business-2-business (B2B) sales. 

Marketing Assistant

As a marketing assistant, you are primarily responsible for marketing operations. This includes planning events, supervising advertising campaigns, or assisting in the development of marketing campaigns. 

Product Manager

As a product manager, you are in charge or product or service by coordinating the joint efforts of various company departments. This includes development, production, marketing, and sales. You are responsible for keeping an overview of things, ensure optimal organisation, think creatively and innovatively, and keeping an eye on the sustainable success of the product. 

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The study that adapts to your life

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Distance learning

For maximum flexibility and maximum success - study 100% online 

  • Ideal for graduating with maximum flexibility: study when, where and how you want.  
  • 100% online study - no compulsory attendance and optionally full or part-time 
  • Take exams online or locally if you wish    
  • Maximum support from tutors, professors and study coaches 

myStudies

Study the way you want after graduating from high school. Campus or online - you decide.  

  • Study on campus or participate in online events  
  • Studying abroad or living at home for the first few semesters? Check! 
  • Great additional offers from coaches to events in the Study Café  
  • Currently for 13 study programs at 4 locations as well as at the virtual campus 


What we have to offer

150+

study programmes to choose from, tailored to your needs

10.000+

companies educate with us as practice partners

28

locations or study online worldwide

Save 1.444€ by 2 December

for a distance learning programme

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You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

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Awards, accreditations and certifications

Staatlich anerkannte Hochschule
Top Fernschule
FSD Siegel
Akkreditierungssiegel  2021
Testsieger Private Fernhochschulen
TÜV Süd Zertifikat Klimaneutralität