Dual Studies Marketing

Study and benefit!

Start in October 2024 and take part in our competition: you will receive a €50 voucher and have the chance to win an iPad!


Do you want to learn how to get customers excited about a product and retain them for a brand in the long term? Then the dual study program in Marketing is the course for you. This course not only covers the basics of business administration, but also deepens your knowledge of digital business models, CRM and market research. In the dual study program in marketing, you will analyze customer needs and marketing trends in order to develop effective strategies. You will learn how to use both traditional and modern marketing tools in a targeted manner.

Depending on where you study, you will study in one of our two study models: dual study or dual myStudium.



Study Model


  • Classes on campus (dual studies) or

  • Voluntary courses on campus or virtually via livestream (dual myStudium)

Practice: 20 hours/week with a practice partner of your choice


Your degree programme lasts 6-7 semesters and has 180 Credit Points, depending on the study model.


Aachen, Augsburg, Berlin, Bielefeld, Bochum, Bonn, Braunschweig, Bremen, Chemnitz*, Dortmund, Dresden, Düsseldorf, Duisburg, Erfurt, Essen, Frankfurt, Freiburg, Hamburg, Hannover, Karlsruhe, Kassel, Kiel, Köln, Leipzig, Lübeck, Mainz, Mannheim, München, Münster, Potsdam, Regensburg, Rostock, Stuttgart, Ulm, Virtueller Campus, Wuppertal, Würzburg

Depending on study model and study start


For this degree programme it is possible to start up to 4 times a year. You can apply up to 1 month before the start of your studies.

01.10.2024 01.01.2025 01.04.2025 01.07.2025 01.10.2025


Your dual study programme offers you many prospects: Various specialisation options allow you to prepare even more specifically for your dream job.


Degree: B.A.

System Accredited. IU is state-recognized and system-accredited by FIBAA. All degree programs are individually accredited and thus bear the seal of the Accreditation Council.

* Subject to state recognition of the degree programmes and approval of the Chemnitz branch by the Free State of Saxony. We expect the approvals of the ministries at the latest at the start of the studies. To date, all IU International University programmes have been successfully accredited and approved on time.

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Study Programs

Dual study models for the Bachelor Marketing

You can complete your Bachelor's degree in Marketing in one of our two study models, depending on the study location: The dual study programme or the dual myStudium. What doesn't change: You will spend 20 hours a week with a practice partner of your choice and gain important work experience. Find out more about the study models now!

Titelbild für Infoseite “duales Studium Marketingmanagement": Lächelnder dualer Student hält einen Bleistift in der Hand und sitzt in einem Büro am Schreibtisch mit Laptop vor sich

Marketing: Dual studies

Dual study programme model: Courses on campus + 20 hours/week with your practice partner.

Study locations: Berlin, Dresden, Düsseldorf, Frankfurt, Hamburg, Köln, Mainz, München, Stuttgart

Find out more

Marketing: Dual myStudium

Dual myStudium study model: Voluntary courses on campus or virtually via livestream + 20 hours/week with your practice partner.

Study locations: Aachen, Augsburg, Bielefeld, Bochum, Bonn, Braunschweig, Bremen, Chemnitz*, Dortmund, Duisburg, Erfurt, Essen, Freiburg, Hannover, Karlsruhe, Kassel, Kiel, Leipzig, Lübeck, Mannheim, Münster, Potsdam, Regensburg, Rostock, Ulm, Virtueller Campus, Wuppertal, Würzburg

Find out more
Study Content

Content of the dual study program in Marketing

In the dual study program in Marketing, you will acquire essential knowledge to define marketing goals and develop strategies to achieve them. This course will sharpen your awareness of the need to adapt activities to target group requirements and provide you with knowledge of various communication and sales channels. The dual study program in Marketing Management sensitizes you to the role of consumer behaviour in marketing decisions, introduces you to the instruments of the marketing mix and prepares you for challenges in international and intercultural marketing.

You can find a detailed curriculum on the page of your desired study model Marketing Dual Studies or Marketing Dual myStudium. A semester could look like this:

Your personal contact

Illustration Kontakt duales Studium: Weibliche Person an Schreibtisch mit Headset und Laptop

We will support you

Our student advisory service will help you if you have questions about your choice of degree program, the study locations or dual studies, for example.

Just give us a call
*Availability: Mon - Fri from 8am - 7pm

+49 (0) 800 600 16 16 7
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Why you should study Marketing dual study program

Private studies for 0€

Does studying privately sound expensive? At IU you pay €0 for your Dual Studies - because your practice partner pays your tuition fees.

Theory & Practice

Study, work and leisure - with us you can combine everything thanks to regular alternation between theory and practice. You always apply what you have learnt directly in the practical phases - this makes it much quicker and easier for you to understand course content.

15.000 Praxispartner

Anders als viele andere Hochschulen bringen wir Studierende und Unternehmen aufeinander abgestimmt zusammen – und das mit Erfolg: 2 von 3 Studierenden werden nach dem Abschluss von ihrem Praxispartner übernommen.

Request free study brochure

Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.

Awards, accreditations and certifications

IU Internationale Hochschule ist seit 1999 eine staatlich anerkannte HochschuleIU Internationale Hochschule ist vom Wissenschaftsrat akkreditiertIU Internationale Hochschule ist zugelassen für FernunterrichtIU Internationale Hochschule erhält beim StudyCheck-Award 2023 die Auszeichnung „Top Hochschule in Deutschland“