dual studies
Bachelor Gesundheitsmanagement

In this specialisation, you will learn to classify practice management from the perspective of marketing and quality management in the overall context of the healthcare market. 

In addition, you will get an overview of the different quality management and marketing instruments and methods of practice management.

After completing your studies, you will have examined, designed and optimised the structures and processes in a healthcare company from an organisational and economic point of view and know which challenges and trends practices are facing.

The specialisation in health economics deals with customers, providers and lobbyists in the health industry.

What interests and what pressures guide these groups of people? What influences their motives? How can motives and actions be evaluated and controlled economically?

What are the resulting tasks for planners, coordinators and advisors? In addition to these questions, you will also deal with the so-called "second healthcare market". This includes all privately financed products and services related to health.

In the nursing management specialisation, you will learn about various outpatient and inpatient nursing scenarios and discuss current social and economic challenges in the sector. You will deal with strategies and sample projects from the different functional areas and disciplines of clinical medicine and inpatient nursing. In addition, you will deepen your knowledge of the outpatient care sector, for example, in nursing and geriatric care.

In this specialisation, you will learn about the characteristics and peculiarities of the German hospital market and compare this with international conditions.

You will deal with the different types of hospitals and discuss current social and economic challenges. At the end of the specialisation, you will be able to understand and design financial decisions, strategies and processes in hospitals.

Your dual degree programme in Healthcare Management qualifies you for a wide range of jobs, and your future salary will depend heavily on the position and industry in which you later work. According to StudyCheck, the starting salary is around 28,800 euros gross per year. According to the job portal StepStone, you can earn between 43,000 and 61,000 euros gross per year as a healthcare consultant.

Potential practice partners for your dual degree programme are hospitals, other medical care centres and rehabilitation clinics, pharmaceutical companies, medical and specialist practices, physiotherapy practices or tour operators for health tourism.

The dual degree programme in Healthcare Management is predominantly a business management programme. Nevertheless, you also have modules such as "Medicine for Non-Medical Professionals", "Quality Management in Healthcare", and "Health and Prevention", and also learn legal basics and marketing. You can find a detailed overview of the contents in the section Contents.

Since you may later take up a consulting position or work directly with patients, it is helpful if you can approach people openly and are not afraid to speak in front of a group. Assertiveness is also an advantage, for example, if you have to defend health measures in front of the management or check other quality management departments. A strategic mindset and a good understanding of mathematics round off the overall package. Internships or training in the health sector is, in any case, a very good prerequisite for the degree programme.

Attendance is compulsory for lectures and seminars. This is recorded via corresponding attendance lists.