dual studies
Bachelor Mediendesign

Here you will learn about all phases of an online and social media campaign and how to manage them. The focus is on teaching marketing and communication strategies. Additionally, you will be equipped with relevant management skills that are common, but above all indispensable in the industry.

Organisations and companies have long since realised that communication is everything: Communication is everything. That's why the basics of communication are also the focus of the specialisation Public Relations (PR). You will also learn about the structure, implementation and evaluation of a PR concept and deal with possible fields of activity - theoretically and practically.

 With the specialisation in "Digital Media Production", you will learn about the technical implementation of publication projects, e.g. concerning e-books, automated print, web integration and databases. You will also learn how to design and implement a project with different media forms.

Since our dual degree programme in Media Design is practice-oriented and you also work at a company for around half of the study time, both forms of training are very close to the profession. However, you will not only learn how to create and design during your studies, but also how a company functions as a whole, how to get your work onto websites and to customers, and how to later manage a team or your own company. Our lecturers for media design come from the real world, so your dual degree programme is always up to date.

The degree programmes in Media Design and Communication Design have some similarities, but there are also fundamental differences. Media Design focuses more on the manual skills you need to design communication materials. Communication design, on the other hand, involves the visual design of content in a wide variety of media. While communication designers develop the concept and layout for a website, they usually don't programme it themselves. This is where media designers come in; they create videos, animations or photos, and implement websites or apps. In short: communication designers deal with ideas, concepts, layouts and drafts; and media designers, on the other hand, concentrate more on technical implementation. However, the boundaries between the two disciplines are blurred and constantly changing. It is therefore always important to take a close look at the study content.

As long as your own projects follow the curriculum of the media design programme, it is of course possible that you will also work on your own projects during the dual degree programme. We always try to find an effective combination of lectures, teamwork and project work, but we also have to stick to the guidelines and follow the curriculum.

Media Design: You create designs, design various media products, are creative and work with design software. In the dual degree programme Media Design you already learn all these areas. 
 
Media Management: You create business plans, set up marketing strategies and work with various media products. However, you are less creative and more organisational and strategic.

A portfolio is not mandatory for admission to the IU. However, if you already have experience in media design and have already created work or concepts before the dual study program that show what you can do and what makes you tick, you are welcome to submit them. Some practice partners would also like to see a portfolio with your work samples so that they can get a better picture of you.