Bachelor dual myStudies Business Psychology

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Start in October 2024 and take part in our competition: you will receive a €50 voucher and have the chance to win an iPad!

Your dual study program Business Psychology (B.Sc.)

When studying business psychology, you will learn what influences purchasing tendencies and what motivates people to invest money. You will also learn effective methods to motivate employees. You will gain deep insights into human behavior in an economic context and acquire sound psychological knowledge. You will also gain insights into business management aspects such as business administration and marketing. With a degree in business psychology, many career opportunities are open to you, e.g. in HR departments, management consultancies or marketing agencies.

You study this degree program in the dual myStudium study model.

You complete your studies with voluntary courses on campus or virtually via livestream. You will apply what you have learned in projects and at work with your practice partner.



Study Model


  • Voluntary courses on campus or virtually via livestream (dual myStudium)

Practice: 20 hours/week with a practice partner of your choice


Your degree programme lasts 6 semesters and has 180 Credit Points


Aachen, Augsburg, Bielefeld, Bochum, Bremen, Dortmund, Dresden, Duisburg, Düsseldorf, Essen, Frankfurt, Freiburg, Hamburg, Hannover, Karlsruhe, Köln, Leipzig, Mainz, Mannheim, München, Münster, Nürnberg, Stuttgart, Wuppertal


You can apply up to 1 month before the start of your studies.

Start: For the first time from October 2024


Your dual mystudy programme offers you many prospects: Various specialisation options allow you to prepare even more specifically for your dream job.


Degree: B.Sc.

System Accredited. IU is state-recognized and system-accredited by FIBAA. All degree programs are individually accredited and thus bear the seal of the Accreditation Council.

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Study Programs

Dual study programmes for the Bachelor Business Psychology

You will study this degree programme in the dual myStudium study model.

Wirtschaftspsychologie: Dual myStudium

Dual myStudium study model: Voluntary courses on campus or virtually via livestream + 20 hours/week with your practice partner.

Study locations: Aachen, Augsburg, Bielefeld, Bochum, Bremen, Dortmund, Dresden Duisburg, Düsseldorf, Essen, Frankfurt, Freiburg, Hamburg, Hannover, Karlsruhe, Köln, Leipzig, Mainz, Mannheim, München, Münster, Nürnberg, Stuttgart, Virtueller Campus, Wuppertal

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Study Content

Contents of the dual study programme in Business Psychology

In the myStudy Business Psychology dual study program, you will integrate psychological concepts into business practice and combine them with management skills. You will receive a comprehensive and practical basic education in business psychology. This will enable you to integrate psychological concepts into the practical business world and combine your work with management skills.

Exemplary curriculum: The order of the modules may vary depending on when you start your studies.

Do you still have questions?

Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.

We support you. Right from the start.

Together we will find the best solution for your career path.

Just give us a call
*Available from Monday - Friday from 8 a.m. - 8 p.m., Saturday from 9 a.m. - 5 p.m.

+49 (0) 30 31198810
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Why you should study Business Psychology dual

Theory & Practice

Study, work and leisure - with us you can combine everything thanks to regular alternation between theory and practice. You always apply what you have learnt directly in the practical phases - this makes it much quicker and easier for you to understand course content.

15.000 Praxispartner

Anders als viele andere Hochschulen bringen wir Studierende und Unternehmen aufeinander abgestimmt zusammen – und das mit Erfolg: 2 von 3 Studierenden werden nach dem Abschluss von ihrem Praxispartner übernommen.

Private studies for 0€

Does studying privately sound expensive? At IU you pay €0 for your Dual Studies - because your practice partner pays your tuition fees.

Request free study brochure

Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.

Awards, accreditations and certifications

IU Internationale Hochschule ist seit 1999 eine staatlich anerkannte HochschuleIU Internationale Hochschule ist vom Wissenschaftsrat akkreditiertIU Internationale Hochschule ist zugelassen für FernunterrichtIU Internationale Hochschule erhält beim StudyCheck-Award 2023 die Auszeichnung „Top Hochschule in Deutschland“