Bachelor dual Studies BWL - Handelsmanagement

Study and benefit!

Start in October 2024 and take part in our competition: you will receive a €50 voucher and have the chance to win an iPad!

Your dual study program BWL - Handelsmanagement (B.A.)

The Business Administration with the focus on Retail Management dual study programme will train you to become an expert in the challenges of modern retail. From the precise planning of delivery dates and the creation of meaningful market analyses to the development of effective sales strategies, you will acquire comprehensive knowledge. This degree course covers business fundamentals as well as specific aspects of (online) marketing and teaches you how the value chain of retail companies can be optimised. Start your dual study programme in Business Administration - Retail Management and put retail companies on the road to success.

Depending on where you study, you will study in one of our two study models: dual study programme or dual myStudium.



Study Model


  • Classes on campus (dual studies) or

  • Voluntary courses on campus or virtually via livestream (dual myStudium)

Practice: 20 hours/week with a practice partner of your choice


Your degree programme lasts 6-7 semesters and has 180 Credit Points, depending on the study model.


Aachen, Augsburg, Berlin, Bielefeld, Bochum, Bonn, Braunschweig, Bremen, Chemnitz*, Dortmund, Dresden, Duisburg, Düsseldorf, Erfurt, Essen, Frankfurt, Freiburg, Hamburg, Hannover, Karlsruhe, Kassel, Kiel, Köln, Leipzig, Lübeck, Mainz, Magdeburg, Mannheim, München, Münster, Nürnberg, Potsdam, Regensburg, Rostock, Stuttgart, Ulm, Virtueller Campus, Wuppertal, Würzburg

Depending on study model and study start


For this degree programme it is possible to start 4 times a year.

01.10.2024 01.01.2025 01.04.2025 01.07.2025 01.10.2025
You can apply up to 1 month before the start of your studies.

7 semesters


Degree: B.A.

System accredited. The IU is state-recognised and system-accredited by FIBAA. All degree programmes are individually accredited and therefore bear the seal of the Accreditation Council.

Start your studies at IU
Study Programs

Dual study programmes for the Bachelor BWL - Handelsmanagement

You can complete your Bachelor's degree in BWL with the focus on Handelsmanagement in one of our two study models, depending on the study location: The dual study programme or the dual myStudium. What doesn't change: You will spend 20 hours a week with a practice partner of your choice and gain important work experience. Find out more about the study models now!

Titelbild für Infoseite “duales Studium BWL Handelsmanagement": Lächelnder dualer Student im Elektronikgeschäft mit Tablet in der Hand

BWL - Handelsmanagement: Dual studies

Dual study programme model: Courses on campus + 20 hours/week with your practice partner.

Study locations: Aachen, Augsburg, Berlin, Bielefeld, Bochum, Bremen, Dortmund, Dresden, Duisburg, Düsseldorf, Essen, Frankfurt, Freiburg, Hamburg, Hannover, Kassel, Köln, Leipzig, Mainz, Mannheim, München, Nürnberg, Regensburg, Stuttgart, Ulm, Virtueller Campus

Find out more
Titelbild für Infoseite “duales Studium BWL Handelsmanagement": Studentin in Büro

BWL - Handelsmanagement: Dual myStudium

Dual myStudium study model: Voluntary courses on campus or virtually via livestream + 20 hours/week with your practice partner.

Study locations: Aachen, Bielefeld, Bochum, Bonn, Braunschweig, Chemnitz*, Duisburg, Erfurt, Freiburg, Karslruhe, Kassel, Kiel, Lübeck, Magdeburg, Münster, Potsdam, Regensburg, Rostock, Virtueller Campus, Wuppertal, Würzburg

Find out more
Study Content

Contents of the dual study programme in BWL - Handelsmanagement

The dual study programme in Business Administration with the focus on Retail Management prepares you to master the current challenges facing the retail industry, such as digitalisation and international competition. This degree programme teaches you how to make retail companies fit for the future and competitive by taking an in-depth look at business fundamentals, market research and (online) marketing. The dual study programme in Business Administration - Retail Management also sharpens your understanding of international trade law and the optimisation of value chains.

You can find a detailed curriculum on the page of your chosen study model BWL - Handelsmanagement Dual Studies Programme or BWL - Handelsmanagement Dual myStudium. A semester could look like this:

Your personal contact

Illustration Kontakt duales Studium: Weibliche Person an Schreibtisch mit Headset und Laptop

We will support you

Our student advisory service will help you if you have questions about your choice of degree program, the study locations or dual studies, for example.

Just give us a call
*Availability: Mon - Fri from 8am - 7pm

+49 (0) 800 600 16 16 7
Start your studies at IU

Why you should study BWL - Handelsmanagement dual

Theory & Practice

Study, work and leisure - with us you can combine everything thanks to regular alternation between theory and practice. You always apply what you have learnt directly in the practical phases - this makes it much quicker and easier for you to understand course content.

15.000 Praxispartner

Anders als viele andere Hochschulen bringen wir Studierende und Unternehmen aufeinander abgestimmt zusammen – und das mit Erfolg: 2 von 3 Studierenden werden nach dem Abschluss von ihrem Praxispartner übernommen.

Private studies for 0€

Does studying privately sound expensive? At IU you pay €0 for your Dual Studies - because your practice partner pays your tuition fees.

Request free study brochure

Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.



The dual degree programme in BWL with the focus on Handelsmanagement offers you many perspectives: You can start as an expert in the middle management of wholesale and retail companies as well as trading groups - and in very different sectors. Whether it's food, textiles or the automotive industry, online retail or the local branch: the choice is yours. After graduation, you can work as a ...

Karrieremöglichkeit “(Junior) Filialleiter:in”: Junge Filialleiterin steht im Fashion-Store neben einem Mitarbeiter und erklärt ihm, wie Ware platziert wird


As a Branch Manager, you are not only responsible for the success and further development of your branch and employees. You take care of personnel planning and manage your employees professionally and disciplinarily. In addition, you ensure the profitability of your sales outlet by keeping an overview of the key figures, optimising processes and optimally managing the purchase of goods. 

Karrieremöglichkeit “Costumer-Relationship-Manager:in”: Ein Team aus Costumer-Relationship-Manager:innen sitzt zusammen an einem Tisch und diskutiert über einen Business-Plan


As a Customer Relationship Manager, you are responsible for the customer relationship management of your company. You ensure that the company is perceived positively by customers and develop measures for customer retention and acquisition. You evaluate data to conclude buying behaviour, customer satisfaction and your target group. To do this, you use special software that supports you in your work. 


As an e-commerce Manager, you are responsible for the online presence of your company. Your tasks can be very diverse and range from selecting the product range to managing returns. To ensure the success of the webshop, you optimise prices, monitor sales processes and develop marketing measures. To do this, you work closely with other departments, such as sales and marketing. 

Awards, accreditations and certifications

IU Internationale Hochschule ist seit 1999 eine staatlich anerkannte HochschuleIU Internationale Hochschule ist vom Wissenschaftsrat akkreditiertIU Internationale Hochschule ist zugelassen für FernunterrichtIU Internationale Hochschule erhält beim StudyCheck-Award 2023 die Auszeichnung „Top Hochschule in Deutschland“