MY NEW DIGITAL MINDSET.
Master Growth Hacking for Entrepreneurs (M.A.)

Become an important part of a great start-up scene. Your Master Growth Hacking for Entrepreneurs focuses on the perfect digital growth marketing. 

Distance learning

Language: English

Fröhlicher Geschäftsmann, der glücklich in einem Co-Working-Space lacht Fröhlicher Geschäftsmann, der glücklich in einem Co-Working-Space lacht
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YOUR STRATEGY: GROWTH FOR START-UPS. STUDY GROWTH HACKING FOR ENTREPRENEURS.

“Growth Hacking“ is a marketing technique developed by start-ups to drive sales and build awareness with creativity, analytical thinking and the use of digital marketing. For start-ups in particular, a strong growth is essential in order to survive in the market. This is exactly where your Master Growth Hacking for Entrepreneurs comes in teaching you interdisciplinary skills from the area of growth hacking in combination with entrepreneurship.

With this degree programme, you will acquire important skills in the areas of IT, digital marketing, product management and data analysis. Thus, you have internalised the discipline of "Growth Hacking" on all levels. At the same time, you will train your entrepreneurial spirit in order to take on maximum responsibility in the start-up environment. You will learn the basics and methods of growth hacking, deal with advanced growth hacking and become definitely active in the "Project: Growth Hack Development". With subjects such as Applied Research, you will train your scientific and application-oriented methodological skills. You will be familiar with data analyses and consumer behaviour in order to develop digital business strategies based on them. But that's not all: your seminar "Current Topics of Innovation and Entrepreneurship" prepares you for future growth and innovation strategies.

Information on accreditation and state approval can be found on the sub-page of the degree program.

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Why you should study at IU

SALARY INCREASE up to 20%
By studying at IU International University, you can expect up to 20% more salary in your future career.
MORE RESPONSIBILITY IN THE JOBS OF THE FUTURE
The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
OPTIMAL PROMOTION AND CAREER OPPORTUNITIES
Start out in the professional world without compromises - no problem with a degree from us.

Your career. Your new digital business.

Your Master Growth Hacking for Entrepreneurs qualifies you to take on responsibilities related to business growth. Whether as a CEO at start-ups or to found your own company. You will be also welcome in modern companies that rely on new growth strategies. For example as:    

Chief Executive Officer/Chief Growth Officer

You will be the driving force behind growth, innovation and future strategies. Your tasks will range from new acquisitions to the further development of existing customers to the conception of strategic and operational goals. You will have to anticipate permanent changes and transform them into digital growth strategies. The best way to achieve this is through valid data and target group analyses as well as online tracking tools. 

Chief Revenue Officer

You will take over the complete management of marketing and sales, paying special attention to future revenue. As CRO (short for Chief Revenue Officer), you will optimise existing sales channels and open up new ones at the same time. You will identify potential growth areas, especially in digital marketing and product management. For this purpose, you will use market research data as well as customer satisfaction analyses. And, of course, the entire repertoire of online marketing. 

Head of Costumer Growth

You will be responsible for building strategic relationships with customers. And thus for the entire customer development management. You further develop special services and products, especially with regard to digital use. You will analyse the upselling potential of customers, generate valuable feedback and continuously build business relationships. Customer satisfaction will be also an important topic for you, because customers who are happy to come back are an excellent basis for customer growth.   

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We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

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You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support. 

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You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

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