MY NEW DIGITAL MINDSET. MASTER GROWTH HACKING FOR ENTREPRENEURS (M.A.)
Become an important part of a great start-up scene. Your Master Growth Hacking for Entrepreneurs focuses on the perfect digital growth marketing.
Language : English
YOUR STRATEGY: GROWTH FOR START-UPS. STUDY GROWTH HACKING FOR ENTREPRENEURS.
Growth hacking is a marketing technique developed by start-ups to boost sales and gain more exposure with the help of creativity, analytical thinking and the use of digital marketing. For start-ups in particular, strong growth is very important in order to survive in the market. This is exactly where your Master's degree in Growth Hacking for Entrepreneurs comes in, teaching you interdisciplinary skills from the field of growth hacking in combination with entrepreneurship.
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Content of your studies
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YOUR CAREER. YOUR NEW DIGITAL BUSINESS.
Your Master Growth Hacking for Entrepreneurs qualifies you to take on responsibilities related to business growth. Whether as a CEO at start-ups or to found your own company. You will be also welcome in modern companies that rely on new growth strategies. For example as:
CHIEF EXECUTIVE OFFICER/CHIEF GROWTH OFFICER
You will be the driving force behind growth, innovation and future strategies. Your tasks will range from new acquisitions to the further development of existing customers to the conception of strategic and operational goals. You will have to anticipate permanent changes and transform them into digital growth strategies. The best way to achieve this is through valid data and target group analyses as well as online tracking tools.
CHIEF REVENUE OFFICER
HEAD OF COSTUMER GROWTH
Choose how you want to study Growth Hacking for Entrepreneurs at IU
Who said that you had to complete your Master's degree in Growth Hacking for Entrepreneurs on site and attend your lectures at fixed times? At IU International University of Applied Sciences, you alone will decide when, where and how you want to study. Because this is where the future of learning begins, and it takes place 100% online and completely independent of your location. In concrete terms, this means that depending on your learning style, you can study in a completely self-determined and flexible manner. It doesn’t matter if it’s during the day or at night, at home or on the road. In addition to our unique learning platform, the innovative IU Learn app is also available to you, supplemented by an extensive mix of smart learning tools for maximum freedom.
Für maximale Freiheit – 100% flexibel studieren
Du absolvierst Dein Online-Studium völlig selbstbestimmt – wann, wo und wie Du willst! Hol Dir dabei den besten Mix aus innovativen Lerntools, interaktiven Lehrformaten über Videochat (live oder on demand) und persönlicher Betreuung.
WHY YOU SHOULD STUDY GROWTH HACKING FOR ENTREPRENEURS
Should you spend a few more semesters deepening your knowledge from your Bachelor's degree or should you go into practice as soon as possible? Only you can answer this question. The extent to which a Master's degree is worthwhile for you depends on many factors. Basically, if you want to acquire specialised knowledge, gain new skills or pursue an academic career, you can hardly avoid a Master's degree. The additional qualification is also financially worthwhile, as your starting salary is usually significantly higher, not to mention better promotion opportunities and attractive career prospects, so that you can start directly as a manager after completing your studies at IU. This much is certain: with a Master's degree, you're definitely better off on the job market than without.
THIS IS WHAT YOUR MASTER’S DEGREE IN GROWTH HACKING FOR ENTREPRENEURS AT IU LOOKS LIKE
With the English-language Master's degree in Growth Hacking for Entrepreneurs at IU International University of Applied Sciences, you will acquire important skills in the areas of IT, digital marketing, product management and data analysis. This will enable you to internalise the discipline of “growth hacking” at all levels. At the same time, you will train your entrepreneurial spirit in order to take on maximum responsibility in the start-up world. You will learn the basics and methods of growth hacking, deal with advanced growth hacking and become practically active in the "Project: Growth Hack Development". You will also be able to expand your scientific and application-oriented methodological skills in order to develop digital business strategies based on your data analyses and consumer behaviour.
A LOOK INTO THE FUTURE: WHAT YOU WILL BE ABLE TO DO AFTER GRADUATING
With your Master of Growth Hacking for Entrepreneurs, you will have the necessary qualifications to take on more responsibility in the field of business growth, be it as a CEO at start-ups or to found your own company. You will also be more than welcome at modern companies that rely on new growth strategies. As Chief Executive Officer/Chief Growth Officer, you’ll be the driving force behind growth, innovation and future strategies; while as Chief Revenue Officer, you'll be in charge of marketing and sales, with a focus on the future revenue of your start-up. If you are more interested in building strategic relationships with customers, as Head of Customer Growth, you’ll be able to coordinate the entire customer development management.
THE MOST IMPORTANT QUESTIONS ABOUT STUDYING GROWTH HACKING FOR ENTREPRENEURS
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