Master Business Psychology - the "bridge builder" in change processes.
Nothing is as constant as change: this applies to society as well as to companies. To be able to accompany and successfully shape the change processes associated with digitisation, experts are needed - that is, business psychologists who act as "bridge builders", advising and steering companies, stakeholders, customers and employees. This requires specific competences, which are taught in the Master's programme in Business Psychology. After graduation you can take on leading positions, e.g. in human resources, market research or customer relationship management.
The IU Master's programme in Business Psychology essentially provides you with profound methodological, business management and business psychology knowledge. Besides human resources development and recruitment, you will also learn to correctly assess consumer behaviour and to professionally accompany digital transformations in companies. In addition, you have the opportunity to specialise in selected areas, e.g. in business-oriented organisational development or in the field of consumer behaviour and customer loyalty.
Do you want to know more?
In our free and non-binding information material you will find out everything about:
- Content of your studies
- Admission and application
- Prices in detail
Why you should study at IU
- SALARY INCREASE up to 20%
- By studying at IU International University, you can expect up to 20% more salary in your future career.
- MORE RESPONSIBILITY IN THE JOBS OF THE FUTURE
- The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
- OPTIMAL PROMOTION AND CAREER OPPORTUNITIES
- Start out in the professional world without compromises - no problem with a degree from us.
Recruiting or Talent Manager
As a recruiting manager or talent manager, you work at the intersection between classic HR work and public relations. You coordinate the application process and are the contact person for prospective candidates. You also make applicants interested in your company by actively presenting its advantages with hard facts and emotional components.
Human Resources Developer
As a HR developer, it is your job to strategically train the workforce of a company. This includes ensuring the professional development of employees and training them in overarching skills such as analytical thinking, project management, and cost awareness. As personnel developer you will also ensure the employees’ expansion of social skills, including self-management, empathy, and leadership skills.
Customer Relationship Manager
As a customer relationship manager, your goal is to create customer loyalty to your company and acquire new customers. For this, you use different measures: You analyse the buying behaviour of existing and potential customers as well as the current market situation and customer development. Based on thin knowledge, you develop campaigns for customer loyalty. You plan, check, and carry out the entire process. You are also responsible for evaluating the success of your efforts
- Concepts of psychology
- Personality psychology
- Media and communication psychology
- Industrial and organisational psychology
- Coaching and consulting
- Conversation and communication techniques
Generally, a completed undergraduate degree with a subject-related focus in the respective IU Master's program is a requirement for admission. The first undergraduate degree must have been successfully completed at a state or state-recognized college/university and with a final grade of at least "satisfactory". If the first degree does not include a subject-related focus, admission to the program can also be granted if the student has completed a related professional activity.
For English language degree courses, a proof (TOEFL, IELTS, Duolingo, Cambridge or equivalent proof, e.g. through the free IU English course.) of sufficient English language skills is required.
For more detailed information and remarks about possible exceptions, please refer to the corresponding subpage of the respective course.
A completed undergraduate degree with a specific thematic focus in the selected master's degree program. Alternatively, also professional activities with corresponding backgrounds can be accredited in individual cases. A degree from a state or state-recognized college/university with a final grade of at least "Satisfactory". Accreditation of knowledge and skills acquired outside of the university sector is generally possible. University entrance qualification as a foreign student applicant.
The study that adapts to your life
Request information on the type of study that is best for you.
For maximum flexibility and maximum success - study 100% online
- Ideal for graduating with maximum flexibility: study when, where and how you want.
- 100% online study - no compulsory attendance and optionally full or part-time
- Take exams online or locally if you wish
- Maximum support from tutors, professors and study coaches
Popular degree programs
Social Work – Enables you to handle the wide range of tasks associated with social affairs and take on responsibility as a manager.
Gesundheits- und Pflegepädagogik
Become a demanded "young professional" in the healthcare sector, with your Master's degree in Healthcare and Nursing Education.
Coaching and Supervision
With your Master’s degree in Coaching and Supervision, you will become a professional coach for experts and executives.
What we have to offer
- study programmes to choose from, tailored to your needs
- companies educate with us as practice partners
- locations or study online worldwide
Request free information
You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.