Become a communications specialist with a master programme in marketing management.
Language: English, German.
Are you creative, like to develop strategies and understand successful trends? Then the Master's degree in Marketing Management is just right for you if you want to better understand your target groups. Develop suitable strategies for national and international sales campaigns and always have your creative finger on the pulse when planning social media marketing and corporate branding.
In our free and non-binding information material you will find out everything about:
Content of your studies
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Creative marketing is the key to national and international success. Your creativity and your know-how will make you indispensable.
As a company’s communications manager, you are responsible for ensuring that internal and external communication runs smoothly and increases the brand's presence. Your tasks include the conception and implementation of PR strategies, management consulting, coaching, and the execution of campaigns. Confident handling of crises and extreme situations as well as change management should not be a problem for you.
As the name suggests, brand managers are responsible for looking after a brand. This means that you build the image of a brand and create recognition value based on market analyses and strategy development for positioning. To achieve your goals, you will work closely with other departments like sales and marketing. Brand managers can work wherever brands are sold. You are not limited to a single industry. To succeed in this field, you should have technical knowledge from marketing, good communication skills, a knack for analytical thinking, and the ability to work in a team.
As a marketing manager, you are responsible for the development, planning, and implementation of a company’s marketing strategies. You continuously manage and monitor all marketing activities and the achievement of the defined marketing goals. Through your strategic activities, you help shape the company and therefore have a high level of responsibility.
Your educational path and your professional goals are at least as unique as you are, reason enough not to simply study on campus in the traditional way, but instead study wherever you are - around the clock and 365 days a year. IU’s distance learning programme offers these and many other advantages with its different time models and the innovative mix of virtual courses, digital learning tools and a unique online community. In this way, you’ll be able to complete your Master's degree with maximum self-determination and, if necessary, along with other students - without compromising and perfectly tailored to your personal needs.
You study completely on your own terms. Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.
Information on study content & electives
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You can study the Marketing Management master’s degree through the distance learning programme completely on your own terms and with 100% flexibility. Thanks to the virtual learning format with interactive online courses, your IU studies can be completed entirely independent of time and place.
Your Master's degree programme adapts flexibly to your respective life situation. That's why you can choose between different time models and study for 12, 18, 24, 36 or 48 months. If necessary, you can even extend your studies at IU without any problems. In the end, it's always up to you how long you actually need to successfully complete your Master's degree at IU.
Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.
There are countless reasons for studying a Master's degree at IU. Perhaps one of the most important is the fact that a Master's degree is required in more and more professional fields. After all, it is synonymous with proven expertise in a subject area that you have personally defined. This is especially true if you want to do a doctorate and pursue an academic career. Another advantage of a Master's programme is that you can begin getting a taste of practical experience and broaden your horizons with valuable experience. This means that you will have a lot more arguments in your favour when it comes to job opportunities than candidates who "only" have a Bachelor's degree. You’ll also benefit from attractive career prospects. You will not only be able to start your career at a significantly higher salary level; as a Master's graduate, you will also take on responsible tasks in a managerial position much sooner.
The Master's degree in Marketing Management at IU International University of Applied Sciences gives you access to all important creative and business knowledge. In two or four semesters, you will become a competent and sought-after marketing professional for international markets. For example, you will deal with topics such as consumer behaviour, market research and digital business models in order to be able to successfully conduct international marketing and global branding. Whether it's marketing, sales, strategy or the development of online presences - a world of possibilities is open to you.
Creative marketing is the key to national and international success. Your creativity and know-how make you indispensable. So start where you want and with whom you want. As a Communication Manager, you will be responsible for smooth internal and external corporate communication in order to sustainably increase the brand presence. As a Brand Manager, you will be in charge of the entire brand or image of a company and develop cross-channel media campaigns. And as a Marketing Manager, you will be responsible for the development, planning and implementation of the entire marketing strategy of a company in order to achieve the previously defined marketing goals.
