Master Marketingmanagement (M.A.)

MY MARKET, MY STRATEGY, MY SUCCESS.

Become a communications specialist with a master programme in marketing management.

Distance learning

Language : German

Positive Rothaarige Frau studiert Online-Kurs, spricht mit Freund in anwendung, nutzt Kopfhörer, genießt Videokonferenz von Lieblings-Blogger, surft im Internet. Positive Rothaarige Frau studiert Online-Kurs, spricht mit Freund in anwendung, nutzt Kopfhörer, genießt Videokonferenz von Lieblings-Blogger, surft im Internet.
Masterstudium

CREATIVITY AND LEADERSHIP RESPONSIBILITY. WITH YOUR MARKETING MANAGEMENT STUDIES.

Are you creative, like to develop strategies and understand successful trends? Then the Master's degree in Marketing Management is just right for you if you want to better understand your target groups. Develop suitable strategies for national and international sales campaigns and always have your creative finger on the pulse when planning social media marketing and corporate branding.

Do you want to know more?

In our free and non-binding information material you will find out everything about:

  • Content of your studies
  • Admission and application
  • Prices in detail
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Career

MAKE IT YOUR OWN WAY. FOR YOUR CAREER.

Creative marketing is the key to national and international success. Your creativity and your know-how will make you indispensable.  

Choose how you want to study Marketing Management at IU

Your educational path and your professional goals are at least as unique as you are, reason enough not to simply study on campus in the traditional way, but instead study wherever you are - around the clock and 365 days a year. IU’s distance learning programme offers these and many other advantages with its different time models and the innovative mix of virtual courses, digital learning tools and a unique online community. In this way, you’ll be able to complete your Master's degree with maximum self-determination and, if necessary, along with other students - without compromising and perfectly tailored to your personal needs.  

Learn everything about your

Request your information material now without obligation!

We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Distance learning

For maximum freedom - study 100% flexible

You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.

More information Request info material now
Degree
Master of Arts
State-recognised & award-winning*
German
Admission requirements
With and without Abitur (A-Levels)
No NC (admissions restrictions) or waiting semester
Advantages of the study format
Flexible learning on the online campus - whenever and wherever you want
Innovative study app IU Learn and online campus
Possibility to study alongside your job thanks to 100% online teaching
Personal support from study advisors, teachers, study coaches and career coaches
Take your online exams 24/7 from the comfort of your own home
Campus
Virtual campus – 100 % online
Time model
Start your studies at any time
Full time – 12 months
Part time I – 18 months
Part time II – 24 months
Study online

* Information on accreditation and state approval can be found on the sub-page of the degree programme.

Why you should study Marketing Management 

There are countless reasons for studying a Master's degree at IU. Perhaps one of the most important is the fact that a Master's degree is required in more and more professional fields. After all, it is synonymous with proven expertise in a subject area that you have personally defined. This is especially true if you want to do a doctorate and pursue an academic career. Another advantage of a Master's programme is that you can begin getting a taste of practical experience and broaden your horizons with valuable experience. This means that you will have a lot more arguments in your favour when it comes to job opportunities than candidates who "only" have a Bachelor's degree. You’ll also benefit from attractive career prospects. You will not only be able to start your career at a significantly higher salary level; as a Master's graduate, you will also take on responsible tasks in a managerial position much sooner

 

This is what your Master’s degree in Marketing Management at IU looks like 

The Master's degree in Marketing Management at IU International University of Applied Sciences gives you access to all important creative and business knowledge. In two or four semesters, you will become a competent and sought-after marketing professional for international markets. For example, you will deal with topics such as consumer behaviour, market research and digital business models in order to be able to successfully conduct international marketing and global branding. Whether it's marketing, sales, strategy or the development of online presences - a world of possibilities is open to you. 

 

A look into the future: What you will be able to do after graduating 

Creative marketing is the key to national and international success. Your creativity and know-how make you indispensable. So start where you want and with whom you want. As a Communication Manager, you will be responsible for smooth internal and external corporate communication in order to sustainably increase the brand presence. As a Brand Manager, you will be in charge of the entire brand or image of a company and develop cross-channel media campaigns. And as a Marketing Manager, you will be responsible for the development, planning and implementation of the entire marketing strategy of a company in order to achieve the previously defined marketing goals.  

The most important questions about studying Marketing Management

Request free information

You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Awards, accreditations and certifications

Staatlich Anerkannte Hochschule ZFU